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Marketing Essays

Result for Subject Marketing:
19914 essays
Modern Electronic Retailing Marketing Assignment
12 pages (3175 words) , Download 3 , Assignment
Free
Customer relationship management is one of the most successful methods used for the assessment and management of customer behavior. In this scenario, the implementation of customer relationship management tools for the business of Maplin Electronics can be helpful in customer relationship management.
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International Strategies for Brand Extensions Marketing Dissertation
49 pages (10041 words) , Download 4 , Dissertation
As the world has become a globalized stage, organizations have constantly strived for establishing their image as a global brand. For this, they have adopted and practiced numerous strategies for the growth and success of the brand name. In this regard, brand extension is one of the common and frequent strategies followed by several organizations.
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Australia Fast Food Industry Marketing Essay
12 pages (3253 words) , Download 7 , Essay
Free
A resource-constrained fast-food company should use a focus strategy in order to decrease the risk factors. PESTLE analysis is showing that Australian consumers prefer low-calorie fast foods over chips and high-calorie burgers hence fast food companies should introduce food items with high nutritional value in their product portfolio.
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Body Shop Case analysis Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
The author explains that the Body Shop was founded in 1976 by Anita Roddick, who strongly believed that natural ingredients are the best way to take care of the body and remain beautiful. The huge range of body care products are made from natural ingredients from across the world and cater to people of all strata.
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Annual Marketing Plan Nokia Marketing Essay
3 pages (750 words) , Download 2 , Essay
This essay explores the strategy of Nokia should be to provide value to the customers beyond lower pricing. People buy Apple even though it is highly priced just because they expect greater value in return. Nokia is also developing cell phones that are of superior quality but it is essential to communicate this to the customers.
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Innovation at cirque du soleil Marketing Essay
3 pages (750 words) , Download 2 , Essay
68. 2008). This company began its operations with seventy three employees and in 2007 it had over three thousand people working for it. These people were employed in its departments like art direction, stage settings, lighting and special effects, information technology, marketing and many others.
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Building Your Marketing Plan Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The overall pricing mechanism works according to the dynamics of demand and supply where the prices keep on changing according to the demand for the product. Thus regardless of what the prices are, the final price is always determined by the demand and supply dynamics faced by a firm.
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Apple Marketing Audit Marketing Research Paper
3 pages (1103 words) , Download 2 , Research Paper
The company was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in the year 1976. They have established more than three-fifty retail outlets across the globe. The company revolutionized the concept of computing by introducing iPhone, iTunes, and iPods to customers. The first impression about the company before visiting Apple’s store differs.
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Retail Marketing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
In the text mentioned that retailing is the direct sale of services and goods from businesses or individuals to the consumer. Retailers are part of the supply chain, which is an integrated system. Consequently, a retailer usually buys products or goods in large amounts or quantities directly from the manufacturers or wholesalers.
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Critical Overview of Brand Personality of Aaker Marketing Literature review
8 pages (2400 words) , Download 2 , Literature review
Free
While several people identify the brand by the logo of the company and audio jingle, a brand is denoted as one of the largest identification elements. The brand is a concept that is set in mind as a prospect. It is nothing else than an ongoing motion in which the consumer interchanges marketing value in terms of financial value.
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British Airways Marketing Operations Marketing Essay
5 pages (1921 words) , Download 3 , Essay
Free
This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution, and branding, borrowing from the airline’s website and various secondary sources.
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M1A3 - Leadership and ethics Marketing Essay
3 pages (750 words) , Download 3 , Essay
In regards to profits, it is the second largest after Wal-Mart (Tesco). Tesco PLC stores are spread in 14 countries that spread across Europe, Asia and North America. Tesco PLC has a grocery market share of close to 30%, thus making it the market leader in grocery in the United Kingdom, the Republic of Ireland, Malaysia and Thailand.
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Analysis of Spotify's strategy Marketing Case Study
4 pages (1000 words) , Download 5 , Case Study
Free
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The discussion also proceeds from this to present the results of an analysis centering on selected theoretical analytical models, including Porter’s Five Forces and SWOT. The paper draws conclusions and makes recommendations that follow through from the results of the analysis.
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The Company Performance of the Aston Manor Brewery Marketing Essay
14 pages (4012 words) , Download 2 , Essay
Free
Aston Manor Brewery has used all means possible to be a force to reckon with in the production of ciders. It values continual improvement and uses the CSR approach towards understanding and determining the means upon which it needs to shape up. Aston Manor develops the involvement of employees in its charity decision-making.
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Case Study Report - Introduction to Marketing Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Case Study Report - Introduction to Marketing. In this report we make a research on the market segmentation of Eco shack and Urban Eco shack made by Doug and Paul in New Zealand market. Considering the basic behaviour of the inhabitants and their changing needs they have come up with the ideas of making Eco Shack and Urban Eco shack.
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Competition in the Bottled Water Industry in 2006 Marketing Essay
3 pages (750 words) , Download 3 , Essay
It is estimated that an average person needs approximately four litres of water daily. The increased cases of water-borne diseases have made bottled water to be in high demand, like the rest of consumer goods. It is therefore, important to conduct a case analysis of the bottled water industry, as this industry contributes to the global economy.
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Infratil Limited Company Analysis Marketing Essay
8 pages (3187 words) , Download 3 , Essay
Free
The present research topic endeavours to create an investment analysis report for Johnnie Carter. Any investment analysis involves a detailed examination of the stocks, the company to which the stocks belong, the country to which the company belongs and the present economic condition of the stock (Funder 2003, 345).
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Global Marketing Issues Marketing Assignment
6 pages (2003 words) , Download 2 , Assignment
Free
Business organizations are facing different challenges along with issues concerning social, political along environmental settings. In this regard, modern organizations are required to conduct adequate market research to perform business activities profitably. Global marketing plays an imperative role for business organizations.
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Issues in Tactical Marketing Strategy Development of Mercedes Benz Marketing Assignment
19 pages (5947 words) , Download 5 , Assignment
Free
Mercedes Benz is one of the top ten most recognized brands around the world. The company has attained high brand success and marketing success over the years. It is the world’s oldest automotive brand that still exists today. People are looking for the value of their money and hence the company is willing to buy premium cars.
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Quality Marketing: The Presentation of Mini Cooper Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Principles of marketing are very essential for every successful business’ marketing strategy provision of superior quality, as well as value products, play a major role in customer satisfaction. It is equally important to provide excellent services and to be innovative. Innovativeness provides differentiation and uniqueness in a product.
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Marketing Strategy Marketing Research Paper
4 pages (1000 words) , Download 4 , Research Paper
Free
The marketing strategy offers the guideline on how the company will concentrate all available resources in achieving optimal performance, through increased sales and competitive advantage sustainability. The company operations occur within a multinational setting with different logistical regulations in the different countries and states.
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The impact of service recovery on customer satisfaction, loyalty and word-of-mouth Marketing Literature review
3 pages (750 words) , Download 4 , Literature review
The objective of this paper is to analyse the impact of service recovery on customer satisfaction, loyalty and word-of-mouth. One of the most important criteria for the success of a hotel is the service quality it offers. Although, the reasons for the first visit by a customer are out of control of the hotel management, the hotel management has the ability to make that stay a comfortable and satisfactory one.
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Harley Davidson - Marketing Strategies Marketing Essay
27 pages (7273 words) , Download 4 , Essay
Harley Davidson one of the iconic US brands since the 1920s has been at the height of studies and researches. The brand has always amazed bike lovers and so as the economic compellers to understand more about the company’s real marketing tactics (Scott, 2008).  I being the marketing consultant at Harley am going to come up with three years marketing plan and strategy for the company.
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Agathas Product Brand in South Korea Marketing Essay
10 pages (3021 words) , Download 2 , Essay
Free
Standardization has emerged being a key area of focus and this regards the various marketing mix elements. Therefore standardization's main interest focuses on the communication as well as the production elements of the marketing mix. Marketing mix elements have received increasing attention and various studies have been conducted exploring the degree and extent of standardization on the marketing mix elements.
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Self-Marketing - Attracting Targeted Customers Marketing Assignment
4 pages (1318 words) , Download 2 , Assignment
Free
The main aim of this paper is to analyze my strengths and weaknesses in marketing for better career growth in the future. In this paper, I will analyze my characteristics and the situation that I am facing in my current position. I present myself as a company that is willing to attract its targeted customers, i.e. the employers.
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SWOT Analysis on Apple Company Marketing Research Paper
4 pages (1201 words) , Download 2 , Research Paper
Free
Apple has been known for its innovation strategy and is one of the most successful companies. The company is known for its innovation, its unique ability to design and develop the company’s operating systems. The strength of the company lies in providing the customers with new products and solutions with superior ease of use.
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Balanced Scorecard Basics Marketing Essay
8 pages (2379 words) , Download 2 , Essay
Free
Innovative ‘localized approaches as the one followed by companies like McDonald's can help generate a better image for the organization (Culpan, 2002, p.60). Finally last but not least there should be a system for ensuring constant monitoring and evaluation. The use of a balanced scorecard can help a firm evaluate its financial as well as non-financial strategies.
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Thorntons Strategic Choices Marketing Essay
19 pages (5312 words) , Download 3 , Essay
Free
Joseph Thornton, a commercial traveler selling confectionary, tired of his excessive traveling, decided to settle down by opening a shop in the UK in the year 1911. At that time, he might have not realized that the foundation of his shop was actually the foundation of an international business, which would continue to grow in the coming decades, and his products would reach many countries.
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Evanston Hospital Healthcare Marketing Marketing Essay
6 pages (1577 words) , Download 2 , Essay
Free
The American Marketing Association defined marketing as the ‘process that involves the planning and execution of the formation, pricing, promoting and distribution of thoughts, services, and commodities for the satisfaction of personal and institutional objectives’. To adequately respond to the needs of their customers the hospital should develop products.
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The Psychology of Marketing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
It is nothing new to say that consumers have a number of objects to which they are either weakly or strongly attached (Wuyts and Geyskens, 2005). The principal pending revelation is what the attachment that exists is and where it comes from.
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Evaluation of Methodologies Related to Customer Compliance Models Marketing Essay
7 pages (1994 words) , Download 2 , Essay
Free
Marketing research and the mainstream media highlight the weaknesses of CCBM in an unfair manner. Marketing concepts for traditional service models cannot all be applied to CCBM. The studies are significant to research because they point out research gaps, which when explored, could improve the validity and reliability of their propositions.
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Operations Management of BP Plc Marketing Essay
9 pages (2583 words) , Download 6 , Essay
Free
Substitute’ threat is high when buyers consider substituting products or services especially due to the price performance of the substitutes. When companies competing with BP have little substitute cost, it becomes easy for buyers to shift their loyalty. This poses a considerable threat to BP (Pragman1996).
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Introduction of Portable Water Purifiers in Malaysian Market Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The country has numerous water resources with groundwater being a major contributor of freshwater with a proportion of about 90%. However, even with this relative abundance of freshwater in the country, there have been challenges. The water shortage problem is increasingly becoming a challenge even to the management authorities in the country.  
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Global business marketing (Mcdonalds) Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Essential research regarding the consumers and proper marketing tactics are required by a company to sell its products effectively and gain consumer loyalty so that sales remain steady and increase overtime. McDonald’s keeps in check if it’s target audience is reducing or increasing.
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How is the development of hybrid car for the next 5 years in the United Kingdom Marketing Essay
13 pages (4000 words) , Download 2 , Essay
Free
This paper purports to: identify the significance of consumer behavior research in order recognize the demand hybrid cars can generate in future; study the decision-making process of the consumers with reference to purchase a hybrid car; spot the factors that influence the marketing strategies of the automobile manufacturers, in relation to consumer behavior.
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Strategic Marketing Management as the Future of Business Marketing Essay
10 pages (2827 words) , Download 5 , Essay
Free
Through the mix, the marketer is able to create a link with the targeted group. Marketing mix management deals with the matching of resources of the organization with largely profitable marketing prospects (Ramesh, 2008; Koekemoer, 2004). The main aim of the marketing manager is to present the marketing mix to the customers or the potential customers as a coordinated entity.
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Perception of Students about the Offerings of University of Wolverhampton Marketing Coursework
18 pages (5132 words) , Download 2 , Coursework
Free
An institution is meant for imparting quality education to the students. However to impart quality education, intuitions have to follow certain standards and guidelines. In a similar way, the University of Wolverhampton is trying to equip the students with the knowledge and high-quality learning.
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Analysis of Marketing Strategies and Slogans of Vodafone Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Even though T-Mobile has effectively marketed its brands in the Germany market, the company has not reached a level of effectively competing with Vodafone at the international level. As such, there is a need for the company to emulate more marketing strategies in order to face its rivals in the mobile telecommunication industry. 
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Marketing - PEST Analysis of M&S Company Marketing Essay
7 pages (2143 words) , Download 2 , Essay
Free
In 1994, Marks partnered with Thomas Spenser who was a cashier at wholesale in Dewhirst, and together they opened their first shop in Leeds in1994.  It is an international company that spreads through parts of North America, Europe, and Asia. To carry out a PEST analysis on this company, we first need to understand the macro and micro factors that affect it.
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Sustainability and the Green Supply Chain Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
Sustainability and the Green Supply Chain Table of Contents Introduction 3 A Brief Background of BP plc 4 Sustainability Report of BP plc 6 Green Supply Chain Report of BP plc 10 Conclusion 14 References 16 Introduction In today’s contemporary business world, the concepts of sustainability and green supply chain can be identified as interrelated with each other.
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Marketing Communication Tools Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
According to the paper communication starts right from the development of brand’s slogan and has never ending limits, when it comes to influencing consumer behavior in the favor of the brand. Marketers and researchers in the field of marketing communication has observed that marketing communication has stayed in the core functional area of businesses and proved to be as vital asset for the organization.
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Marketing Analysis: Marks and Spencer Marketing Essay
8 pages (2399 words) , Download 2 , Essay
Free
The business needs to utilize psychographics rather than demographic segmentation and focus less on quality and more on price. Improvements to fashion procurement, utilization of the Internet for online purchases, social media for promotion, and lifestyle-related advertisement will improve the brand's competitiveness in this highly saturated and dynamic competitive environment.
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PESTLE Analisys Marketing Essay
3 pages (750 words) , Download 4 , Essay
His Master’s Voice is a music company that deals with retail selling of recorded music, DVDs and computer games. It has been the largest retail music store in Britain and also having branches across eight other nations. In terms of political effects, HMV is less affected by political factors.
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Marketing case study ( Fox's Biscuites) Marketing Essay
17 pages (4250 words) , Download 7 , Essay
Free
It was founded by Michael Spedding during the year 1853 by opening up a small shop for confectionary items in Batley. Apart from a factory in Batley, the organisation also has two factories situated within the UK.
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The Impact of Branding on the Growth of Tablet Computer for the UK Market Marketing Dissertation
25 pages (9029 words) , Download 3 , Dissertation
This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need for such a study and its significance, which then leads to the formation of the research question and setting the aims and objectives of the study.
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Social Marketing Campaign Marketing Essay
9 pages (2668 words) , Download 3 , Essay
Free
Social marketing is the technique of using principle and marketing tools for understanding the market and then offering products for the society by organizing and creating a communicative approach for the people to meet their demand along with the demand of the society which in turn also solves some serious problems of the society.
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Bulla Ice Cream Situation Analysis Marketing Research Paper
3 pages (1112 words) , Download 15 , Research Paper
Free
The dairy industry is Australia’s major rural industry which had a production value of $3.4bn in 2009/10 (Dairy Australia, 2011). The sector employs approximately 40,000 people in rural farms and dairy products manufacturing and processing plants. Ice cream is a popular dairy product and the Australians love their ice-creams in delicious flavors.
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Insurance Policies Marketing Coursework
4 pages (1116 words) , Download 2 , Coursework
Free
In our case, the insurer posed questions like “do you do outdoor or manual duties?” The response from Mr. Farid was no but an analysis from the claim forms reveals otherwise. Further analysis in the case study reveals that Mr. Farid does not deny the answers he gave. He had stated he is the Manager and added that his work entailed inspection of construction sites.
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Can the Brand Be Revitalised Marketing Essay
8 pages (2026 words) , Download 3 , Essay
Free
From the very start, the management of the Starbucks company has been considerate about providing the customers with not only the best coffee but also one of the best and ultimate experiences. The focus of the company has always been providing customers with the best experience and high-quality service along with high-quality products.
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Strategic Management at Toyota Motor Corporation Marketing Essay
5 pages (1485 words) , Download 2 , Essay
Free
The author of this current paper will be written using all the secondary data that are available as resources. The secondary data in the paper will include; online articles, research papers, and books and the information gathered will be used to make recommendations according to the analysis and findings.
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