Free Marketing Essay Examples and Topics | Page 370

22 pages (6175 words) , Download 2 , Essay

Pornography addiction has become a growing problem in teens ages 11 to 18. Generally, more boys than girls are affected. The problem has intensified because of the Internet and teens’ are able to go to pornography sites several times a day. In reality, teens only have to click that they are over 18 to enter a site because there is no way to filter out their age at these sites.

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Situation Analysis of Humana Marketing Essay

7 pages (2051 words) , Download 3 , Essay

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Humana is a health insurance and healthcare service company in the US. Humana delivers insurance products and healthcare programs for its customers. Humana also supports charitable actions to encourage healthy lives and communities. The situation analysis of Humana reveals that Humana understands its customers’ needs and develops its products according to customers’ needs and preferences.

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Measuring Performance Marketing Essay

4 pages (1064 words) , Download 3 , Essay

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If the gross margin of a firm is higher in one year compared to the previous year, then it can be said that the company has shown higher efficiency in converting its raw materials into revenues in that year compared to the last year. Thus, companies always want to make a higher gross margin.

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Market Audit and Competitive Market Analysis Marketing Assignment

13 pages (3255 words) , Download 5 , Assignment

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In international marketing and especially in market audit and competitive market analysis, the need to weigh the relative advantage of a company’s product to a new market is very important as the marketing audit is a fundamental part of the marketing planning process. This means that the relative advantage of the product must be factored into the planning process.

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Marketing an Asset Management Company Using GPS Satellite Technology Marketing Literature review

6 pages (1854 words) , Download 2 , Literature review

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Haghighat (2008) researched the usage of GPS technology and noted down examples of numerous industries like airlines as well as logistics that have used this technology to generate a competitive advantage. The author has also stated the use of this technology even in areas like agriculture and farming (Haghighat, 2008, p.2).

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Body Shop Case analysis Marketing Case Study

8 pages (2000 words) , Download 4 , Case Study

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The author explains that the Body Shop was founded in 1976 by Anita Roddick, who strongly believed that natural ingredients are the best way to take care of the body and remain beautiful. The huge range of body care products are made from natural ingredients from across the world and cater to people of all strata.

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Promotional Activity and Pricing Marketing Essay

3 pages (1009 words) , Download 3 , Essay

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This organization provides car rental facilities to its customers for booking the car online. The company also arranges hotel facilities for its customers according to their requirements. Different vocation packages and cruises are other attractive services offered by Southwest Airlines.

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The Role of Social Media in Branding in the UK Marketing Dissertation

8 pages (2000 words) , Download 3 , Dissertation

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Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems.

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The Challenges of Internet Technology in the Area of Marketing Marketing Research Paper

5 pages (1250 words) , Download 3 , Research Paper

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According to the paper the marketers and customers are facing continuous challenges due to internet technology because improper mishandling of the technology brings various hardships. In this paper, an analysis has been conducted regarding the challenges of internet and it has been found that internet technology despite the fact that is greatly advantageous, in certain cases, is detrimental for the purpose of marketing.

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Marketing Principles Marketing Coursework

5 pages (1631 words) , Download 2 , Coursework

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Similar to other brands marketed by the company, Special K and Special K Chocolatey Crunch Bars are also based on cereals and intend to serve the customers with a low-fat breakfast item. For instance, Special K cereal is produced from rice cereal and contains only 110 calories without any fat (Kellogg Company, “Special K Cereal”).

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Technical Challenges in Production of $100 Laptop by Nicholas Negroponte Marketing Case Study

10 pages (2500 words) , Download 4 , Case Study

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It is apparent that our product of $ 100 Laptop has also passed through the same stages. It was going through the production of a dominant product in 2006. Different designs and technologies were being tried, to make it cost effective, and to overcome the problem of lack of electricity availability among its users.

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SWOT Analysis for Allergan and Botox Product Marketing Essay

5 pages (1490 words) , Download 2 , Essay

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Internal – Strengths: Botox not only removes frown lines but is equally effective in other ailments such as in treating migraine headaches, chronic neck, and back pain, sweating overly, and probably spastic disorders also. Allergan's internal strengths are many. Its 8000 employees worldwide are its major strength. Allergan has reached its current customers via its vast network of workforce.

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Organizational Culture and Structure in Flight Centre Marketing Essay

8 pages (2645 words) , Download 2 , Essay

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The successful expansion of firms in the global market is related to certain factors; organizational culture and structure are key elements of a firm’s strategic planning, especially in the case that the firm wishes to develop its activities worldwide. The current paper focuses on the culture and structure of a well-known Australian company, the Flight Centre.

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Social Responsibility Record of a Business Marketing Essay

4 pages (1077 words) , Download 2 , Essay

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In essence, the younger generation is the one that is the main target audience for the energy drink which has become a hit within its audience. The energy drink has a very socially responsive role within its entirety. This is because it wants to inculcate a sense of optimism within its target audience as well as the people who are its secondary audience.

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Kudler Fine Foods Too Fresh to Go Product Launch Marketing Essay

9 pages (2250 words) , Download 2 , Essay

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The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.

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Advertising is a Marketing Tool Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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Advertising is a marketing tool that is used to market the company’s product or services. Advertising campaigns are prepared for different products. For example General Motors will create separate advertising campaigns to advertise its Volt model than for the advertisement of its different pickup truck models.

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Global Marketing Plan for Firm Avea Marketing Case Study

9 pages (2250 words) , Download 4 , Case Study

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It is apparent that in the initial phase, Avea would launch its products in the top six metro cities of the country. These would include cities like Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Chennai. After gaining initial success the company would launch the products in the tier 1 cities of the country.

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Marketing Strategy for a Nuclear Power Plant Development Proposal in Sizewell C Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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Political Political factors largely play an important role in the success of a nuclear plant. UK appears to be in a favourable position considering the fact that the nation boasts of a strong, stable and democratically elected government.

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Cayce Pollard and the significance of logos and advertizing in pattern recognition Marketing Essay

8 pages (2000 words) , Download 3 , Essay

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The characteristics of Cayce are one which is able to point out and define logos, colors, trends and fashions from the aesthetic viewpoint. Cayce is important in the book because of these recognitions and the ability to take the regular images, logos and trends and allows them to stand out.

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Product Development Marketing Essay

2 pages (500 words) , Download 4 , Essay

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The strategy of new product development is implemented in seven steps, which let to analyze and appraise reasonability and effectiveness of new commodity line in a full way. The stages of product development are the following:

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Internship: PR & Marketing departement Marketing Essay

3 pages (750 words) , Download 2 , Essay

The biggest asset that I acquired as a PR and marketing intern in the law firm was the ability to listen to others. Many a time people do overestimate their listening skills. In a team scenario listening is a job that does often get neglected.

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Marketing Luxury Brands: The Case of True Religion Apparel, Inc Marketing Case Study

3 pages (750 words) , Download 9 , Case Study

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Luxury brands have usually been linked to the central competences of premium pricing, high quality, craftsmanship, creativity, innovation, and exclusivity, all of which are embodied by the True Religion brand. These product features provide consumers the gratification of not merely owning posh accessories or clothing but the additional psychological satisfactions like a feeling of prestige and high self-confidence that prove to themselves and to others that they are a member of an elite group who can afford these expensive products.

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The Track Tablet Marketing and Business Strategies Marketing Essay

4 pages (1322 words) , Download 4 , Essay

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The product that has been chosen for the study is “The Track Tablet”. Although the product is designed for serving the guests at the hotels, it is important to target high-end customers who aim at delighting their customers with an unusual experience. The product is from Geneva, Switzerland. However, all the luxurious hotels in Switzerland can be targeted initially.

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Mechanism Of Trade Dispute Settlement In The Light Of International Trading System Marketing Dissertation

3 pages (750 words) , Download 2 , Dissertation

With the onset of globalization, the world has steadily drifted towards an integrated international market. The result is an unprecedented increase in international trade. For some economists this development is both crucial and imperative in the universal pursuit for prosperity and the age-old quest for human development.

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The Franklin Fund and Tiffany & Co Marketing Research Paper

8 pages (2000 words) , Download 3 , Research Paper

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Established first in New York in the year 1830, Tiffany & Co. during its initial years saw great growth prospect in the fancy and stationery goods market. With an advance of $1,000 from Tiffany’s father, 25 years old Charles Lewis Tiffany and John B. Young opened their first store at New York City.

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Early Phase and Development of Airbus Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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The author states that Airbus was basically the child of a joint initiative between the countries of France, Germany, and the UK. Its inception was in the form of a GIE, or more popularly as the Economic Interest Group. This was an attempt on the part of the European nations to unsettle the unflinching dominance of the Americans in this sector.

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Cereal Aisle Analysis Marketing Essay

4 pages (1000 words) , Download 3 , Essay

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Last Saturday, I did a survey of the Corner market in the Pine Tree Village Shopping Canteen. My focus was to study the breakfast cereals, especially on Children’s cereals. These were strategically located on the middle two shelves of the cereal aisle.

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Risk Factors for Julio Nunes Nesto Marketing Essay

12 pages (3463 words) , Download 3 , Essay

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The chronic experience of JNN and his two children to racial discrimination puts him at a high risk of mental disorder. Studies (Crocker, 2007; McKenzie 2006) have shown compelling and growing evidence that racism may put victims at a higher risk of mental distress and illness. In the case of JNN, these risks can be identified as follows in order of severity.

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Corporate Strategy of HTC Marketing Case Study

6 pages (1598 words) , Download 4 , Case Study

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The HTC was founded by HT Cho and Cher Wang in May 1997. While evaluating its last 13 years’ operations, it is obvious that the company has achieved a greater position in the market within this short time span. Timely and fruitful management strategies are found to be the key factors that led the company to rapid growth.

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Diversification Strategy of Google Marketing Essay

6 pages (1585 words) , Download 2 , Essay

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One of the most prominent names in present-day civilization is ‘Google’. Google has completely revolutionised the face of internet as a medium for searching out information that ranges from food and lifestyle to government legislatures. Google as an organization was founded in the year 1996 by two bright Stanford University students Larry Page and Sergey Brin.

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Kudler Fine Foods. Factors For Marketing Communication Plan Marketing Essay

2 pages (500 words) , Download 2 , Essay

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Factors for marketing communication plan. Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal.

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Direct marketing. An advertising campaign Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons.

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Rat trap boat evaluation Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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All though some may also envision the all too famous Tom and Jerry episode where Tom’s tail gets caught in the trap he has “cleverly” laid out for Jerry. In today’s ever changing, always inventive, society, however, the rat trap has come to serve a different, unique purpose than perhaps was ever intended.

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Mobile Phone Service Provider Selection by International Students in Australia Marketing Research Paper

27 pages (8709 words) , Download 4 , Research Paper

Firstly, to explore the extent that price is a determinant of mobile phone service provider selection by international students in Australia. Part of the first objective is also to explore the pattern of frequency of international calls made by international students and to gather data on the extent.

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Governmental Structure Marketing Essay

2 pages (712 words) , Download 2 , Essay

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The federal parliament of Canada is composed of 105 senators. This body does not exert a lot of power. The real legislative power is held by the 308 member House of Commons (CultureGrams, 2011). The four major political parties of Canada are the Liberal Party, Conservative Party, New Democratic Party, and Bloc Quebecois.

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Marketing Plan about Gu Puds on UK Marketing Assignment

8 pages (2000 words) , Download 3 , Assignment

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This project aims to develop a marketing plan for a top notch chocolate manufacturing brand, Gu Puds in the United Kingdom. The project primarily tries to understand the marketing position of the firm in the region. For doing so, the project tries to make an external analysis of the company. This is done using PESTLE analysis.

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The Automobile Industry Toyota Marketing Research Paper

9 pages (2522 words) , Download 4 , Research Paper

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The above illustrations clearly show that the customers' expectations about the Toyota brand were severely affected by the recent recall incidents. The 10k report or the annual report released by Toyota on 18 March 2011 shows that the sales of Toyota vehicles in Japan, North America, Europe, and other regions steadily declined from 2008 onwards.

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Healthcare Debate and Scare Tactics Marketing Essay

4 pages (1108 words) , Download 2 , Essay

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The Americans in the present times may choose to think that most of their political decisions are backed by rational thinking and analysis. However, the reality is that people today are as much exposed to fear and psychological influences as they were in the past.

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The Requirements to Manage Harrods Marketing Essay

4 pages (1010 words) , Download 5 , Essay

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Harrods is a brand that has a class of its own. At Harrods, it is not about branding value. It is quintessentially about branding prestige. It’s about branding timelessness. It’s more about branding class. People not only like to shop at Harrods, but they actually do prefer to be known as being associated with Harrods.

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Fashion Caf: Lack of Entrepreneurial Persistence Marketing Case Study

7 pages (1750 words) , Download 2 , Case Study

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The author states that Fashion Café was in the restaurant business which itself is tough, and the theme restaurants face even tougher challenges. Supermodels like Claudia Schiffer, Naomi Campbell, Elle Macpherson, and Christy Turlington joined hands with Tommaso Buti and the brainchild was Fashion Café.

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Non Profit Organizations Marketing Research Paper

8 pages (2000 words) , Download 4 , Research Paper

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Non Profit Organizations. After a long career as a Marketing Manager for Coca Cola, a friend of yours is thinking about taking a senior marketing position in a not for profit organization. What are some of the major differences she should expect to encounter?

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Transaction-Focused Traditional vs Trust-Based Relationship Selling Marketing Term Paper

4 pages (1094 words) , Download 2 , Term Paper

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Transaction-focused traditional selling is considered to be inefficient because of the process of closing sales (Johnston and Marshall, 2005). In traditional selling, a process is followed from the next step to the last step which is closing the sales that the sellers are using for their benefit. The focus is usually as to how to get the sale rather than serving the customer.

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Building Lasting Customer Loyalty Marketing Essay

5 pages (1250 words) , Download 3 , Essay

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The article Building Lasting Customer Loyalty was a very interesting piece of literature. One of the first statements the author mentioned about customer loyalty is that it is more expensive and time consuming to build loyalty with new customers than to create loyalty with your existing customers.

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Marketing Intermediaries Marketing Essay

4 pages (1000 words) , Download 5 , Essay

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The three basic functions performed by marketing intermediaries are transactional, logistical, and facilitating. The transactional function involves adding value to the distribution channel by bringing in the intermediary resources to establish market linkages and customer contacts (Sharma, 2011).

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Structure of Australian Financial Institutions Marketing Essay

8 pages (2249 words) , Download 2 , Essay

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Banks and financial institutions have been the institutions that have been impacted most significantly by the global economic recession. The economic recession saw the fall of financial giants like Lehman brother and Bear Sterns. The impact of the crisis was so served that governments across the world had to introduce financial bailout packages to prevent business organizations from being declared bankrupt.

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Dyadic Network Relationship of BMW AG and Brilliance Auto Ltd Marketing Research Paper

7 pages (1876 words) , Download 2 , Research Paper

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Brilliance has had a minibus joint venture with his Japanese company since the early 1990s. While the company also manufactures gasoline engines and other automotive components, automobile manufacture is performed by the subsidiaries Shenyang Brilliance JinBei Automobile Co Ltd and BMW Brilliance Automotive Co Ltd of which Brilliance has 51% and 50% ownership respectively.

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Vodafone international marketing strategy Marketing Case Study

15 pages (3750 words) , Download 5 , Case Study

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Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.

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Integrated Marketing Communications: Nokia's case Marketing Essay

8 pages (2000 words) , Download 3 , Essay

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In relation to the study the company which has been selected is Nokia. The company is one of the largest in the telecom sector. The company was established in 1865 as a wood pulp mill by Knut Fredrik Idestam. It was established on the banks of Nokian Virta River in the country Finland. The company first started with its paper products, car tires, personal computers, and cables.

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Two Major Competing Brands under the Same Parent Corporation Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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As the report stresses the mode and concept of marketing generally have undergone tremendous changes for the recent decades. Traditional way of seller oriented marketing gave way to customer focused marketing strategies as customers today experience easy access to wide ranges of quality products and services.

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Market Orientation, Selling Complex Products Marketing Essay

3 pages (864 words) , Download 2 , Essay

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Products that have a greater emotional quotient than humans are difficult to sell. For example, products related to personal hygiene, birth control, warfare, drugs for terminal illness, and services related to abortion, sterilization, mental illness, funeral, artificial insemination, home health care, etc are a few examples of complex products/services (Waller, 1999).

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Marketing Essays