Body Shop analysis - Case Study Example

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In the paper “Body Shop Case analysis” the author analyzes creative mechanisms to become proactive participants of changes within and outside the society. Body Shop International has been one of the market leaders of the cosmetic industry that has created a niche market position…
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Body Shop Case analysis
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Download file to see previous pages She has relentlessly fought for her principles and has ensured that Body Shop products are produced ethically. They not only endorse environment conservation but the natural ingredients within the products are obtained from people and places where employment opportunities have been created for the benefit of people. South east Asia, Africa, Brazl, Mexico etc have been major suppliers of the raw products for Body shop. Anita Roddick has been focused on its action plans and decision making processes that have highlighted its core competency of promoting natural ingredients in cosmetics. Indeed, her vision and mission have been aligned to the organizational strategic goals and objectives. The sustainable business practice, environment friendly products and effective corporate social responsibility has been its hallmark of success. Body Shop has also taken cudgels against animal testing in R&D. The company used strong corporate communication practices to promote awareness for environment through sustainable development and sustainable business practice. Indeed, it has become one of its key motivating elements for its customers who like to endorse its products and services.The natural ingredients are best things for rejuvenating body and soul. 2. The business must follow sustainable business practiceThe company believes that raw materials for its huge range of beauty products must come from sustainable sources that promote social responsibility and sense of accountability towards society....
The sustainable business practice, environment friendly products and effective corporate social responsibility has been its hallmark of success. Body Shop has also taken cudgels against animal testing in R&D. The company used strong corporate communication practices to promote awareness for environment through sustainable development and sustainable business practice. Indeed, it has become one of its key motivating elements for its customers who like to endorse its products and services. 3. Strategic issues in bullets 1. The products must be made from natural ingredients The natural ingredients are best things for rejuvenating body and soul. The use of only natural ingredients is important issue within the strategic goals of the company. 2. The business must follow sustainable business practice The company believes that raw materials for its huge range of beauty products must come from sustainable sources that promote social responsibility and sense of accountability towards society. Thus, it encourages a supply chain from poor countries who are rich in natural resources. 3. Committed to the environment conservation The company strongly encourages practices and process that promote environment conservation. BodyShop had not only provided bicycles at reduced cost to its employees but it also uses processes like refilling and recycling of goods. 4. Social responsibility The company believes that businesses must share their profits amongst civil society. Body Shop has significantly been proactive in contributing to the development of under privileged segment of society in the third world countries like India, Nepal, Somalia, Malaysia, Philippines Kenya, Brazil, Mexico etc. The company has also taken up social causes like AIDS awareness, education, ...Download file to see next pagesRead More
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