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Marketing Essays

Result for Subject Marketing:
19702 essays
Business Process for IKEA to Manage Supply Chain Marketing Research Paper
7 pages (2228 words) , Download 3 , Research Paper
Free
The functional area, inventory management, is an integral part of the supply chain business process. The process for supply chain management in retailing is the most critical and the primary core task in the retail value chain process. At present, IKEA aims to double its sales volume within the next five years by serving most of the world market.
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How the Internet is Changing Market Research Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The author states that through marketing research the business manager can both identify potential opportunities and also can effectively monitor existing sales to render needed changes. The development of internet technology has helped the market research firms to gain potential information both related to primary and secondary data.
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Integrated Personality: Secret To Happiness Marketing Essay
8 pages (2553 words) , Download 3 , Essay
Free
There are many obstacles that human beings experience in the path of happiness. One of the major obstacles is the body image of a person. If a person is overweight, then it becomes difficult for him to become a happy person. A healthy self-image depends not only on personal achievements but also on the physical and social image that a person has.
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Effects of Parental Divorce on Children Marketing Essay
3 pages (1074 words) , Download 3 , Essay
Free
There is no difference in academic performance between children whose parents are divorced and children whose parents are not divorced. Null Hypotheses: Mean score of experimental groups = Mean score of the control group. Children of divorced couples show poor academic success as compared to those of couples living together.
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Human Memory Systems Marketing Essay
4 pages (1113 words) , Download 3 , Essay
Free
Different scientific disciplines have examined various aspects of memory from diverse perspectives and as a result, the topic has been the subject of intense debate and controversies. There is no universally accepted model of human memory. Classification of multiple memory systems is one of the most challenging endeavors.
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Market research Assignment Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
There are many different methods to perform a market research; organizations launching new products into the market use all the different methods prior to launching a product in a market. These market research methods help in anticipating the success of any particular product that may be launched into the market.
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A Communication Media Approach towards Marketing Marketing Essay
3 pages (500 words) , Download 2 , Essay
According to the report communication is an essential component and means of conveying the thoughts and vision of a healthcare organization to its customers. The relevance and importance of communication becomes more pivotal and crucial when a healthcare organization is driven by goals and aspirations. 
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Visual Search Tasks Marketing Essay
3 pages (1100 words) , Download 3 , Essay
Free
Recent theories and researches have enriched the knowledge of human experience and methodology over various visual search tasks. Over a module, theories over set-size and search-type effects are to be exemplified in this article under the lights of categories and propositions of cognitive formats of human visual search.
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How Important Are innovations in DeBeers Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
A customer perceives the value of his purchase in terms of his/her needs, product’s reputation, brand power, peer recommendation, price, distribution channels, retail access, post-purchase guarantees/warranties/services and disposal. A marketer falls back upon one or more of these tools of marketing to combat threats from substitute products.
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Article on Ford Performance Critique Marketing Research Paper
3 pages (911 words) , Download 17 , Research Paper
Free
At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult. However, it is not impossible to achieve this goal. The company is trying its best to draw customers.
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Marketing: Discussion Questions and Participation Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
For instance, an evaluation may reveal that the employees lack proper training in different areas. Providing the needed training will enhance the skills and capabilities of the staff. An evaluation can also serve the purpose of identifying potential opportunities to improve the products or services the company offers. 
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The Opportunities for Solutions That Can Strengthen a Brand Community Marketing Essay
7 pages (2211 words) , Download 2 , Essay
Free
Creating a diversity of products that address each part of the consumer journey will allow a company to better serve the consumer while competing in the market. Rather than understanding only the individual in the consumer decision process, a company should examine the needs of the collective, finding integrated solutions that fulfill needs across relational goals.
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Criteria for Market Segmentation: Demographic Segmentation Marketing Term Paper
5 pages (1623 words) , Download 3 , Term Paper
Free
One of the major methods and the most frequently used method of segmentation is demographic segmentation. It is the most popular method because of the easy availability and interpretation of the data. Most of the consumer markets can be divided on the basis of demographics but it is also one of the deciding forces.
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What are the main differences between Monoploy and Monopolistic Competition market structure Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
For example, British Telecom enjoyed a monopoly until 1988 when the UK office of telecommunication decided to end it. The basis for a monopoly market is the existence of barriers to entry.
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Kubota Lawn Mower with a Weedeater Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
However with changing times these machines have started making use of technology. This has resulted into the evolution of land mowers with smart looks and efficient functioning. Mention has to be made about one of the few companies that took this challenge and went on to design such energy efficient equipments, which is none other than the Japanese company called Kubota Corporation.
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Child Abuse: Solutions from Empirical Research Marketing Essay
10 pages (2665 words) , Download 4 , Essay
Free
This paper examines the concept of child abuse in modern societies. It examines the empirical research of four major authorities of this branch of the social sciences. The paper looks at Kobin's analysis of the relationship between child abuse and anthropology. It goes on to identify the various techniques and tools used by parents and social services to prevent child abuse.
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Using Perceptual Maps in Marketing simulation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper explains the scenario of a simulation on Thorr Motorcycles positioning and marketing strategies. The selected action plan will consist of positioning strategies and decisions on the fundamental parameters of the Perceptual Map on which the brand should be positioned.
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Selling Oil Rigs in Mena Region Marketing Essay
4 pages (1114 words) , Download 3 , Essay
Free
A start-up business has always been exposed to multiple risks due to its vulnerable nature. However, the success rate of a new business is expected to remain high, if entrepreneurs are able to develop a realistic and achievable business plan by analyzing and assessing the associated risk and by framing a set of effective and plausible strategies.
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Social Media Strategy Marketing Essay
11 pages (2897 words) , Download 7 , Essay
Free
Success in the association industry is based on developing and nurturing relationships, especially with lay volunteers. The social web offers an innovative communication channel that provides opportunities to further engagement with and between members, staff, and industry leaders.
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The Impact of Branding on the Growth of Tablet Computer for the UK Market Marketing Dissertation
25 pages (9029 words) , Download 3 , Dissertation
This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need for such a study and its significance, which then leads to the formation of the research question and setting the aims and objectives of the study.
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Memo on Granting Heart Transplants Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Dr. Doe, Lisa’s father, offered $2 Million in exchange for the heart transplant. The 2 Million dollars is needed by the hospital to finish the construction of its specialized facilities. Under teleological ethics or utilitarian ethics, the most ethical action or decision is the one which benefits the most number of people.
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PharmaSim Report OCM Group Allstar Brands Marketing Lab Report
5 pages (1250 words) , Download 4 , Lab Report
Free
Marketing is all about creating shareholder and social value, achieved through products that deliver value to customers in the marketplace by providing an aggregate of benefits that the customers recognize more than competitively substitutable products.
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Behavior, Needs, and Motivations in a Hotel Environment Marketing Essay
6 pages (2235 words) , Download 2 , Essay
Free
Researching current trends through industry resources provides a framework in which to better understand modern expectations of travelers. Once trends have been identified, an appropriate research project can be created to address the ways in which a hotel is meeting the needs as outlined by the demographics who are interested in that service.
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The dysfunctional family dynamics Marketing Essay
22 pages (5500 words) , Download 3 , Essay
Systemic analysis of case study The dysfunctional family dynamics that are present in the household highlighted in the case is largely dictated by Tom and his maladjusted, distorted perception of control and society. Tom indicated that he was physically punished as a youth, which serves as a predictor of much of his dysfunctional behaviour against the children and his wife, Carrie.
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The Issue of Performance Measurement Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Performance measurement is significant in two broad ways: it enables the business to track its levels of performance thereby enabling it to facilitate better performance in the future. The overall aim of carrying out performance measurement in business is to enhance its responsiveness to its stakeholders.
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Global Marketing: Standardization Versus Adaptation by Coca-Cola Marketing Case Study
9 pages (2589 words) , Download 3 , Case Study
Free
The days are over when ‘survival’ was the mainstream goal of every company. The technology has revolutionized leaps and bounds and has removed all the domestic and international barriers of expansion. Companies strive for ‘continuous growth’ now, and to attain this they are always in search of broadening the scope of their activities across the boundaries.
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Moments of Truth in customer service Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
There is wisdom in the adage “Customers know best”. It is a philosophy that expresses acknowledgment and respect for customers and a willingness to satisfy their expectations. Every business needs customers to thrive and grow. In order to attract customers, the business needs to market itself.
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Economic Analysis for the Motion Picture Industry Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
Thus, relatively few of the numerous movies produced are box-office blockbusters. However, higher quality productions with a concept with mass appeal, a star cast, good budget, screenplay, effects etc. can become a blockbuster if good word of mouth and reviews propel marketing and advertising efforts.
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Marketing analysis of Bupa Marketing Essay
23 pages (5750 words) , Download 3 , Essay
Findings indicate the ability to create an integrated marketing communications programme to improve revenues in home care capacity and non-member services for health screening by 20% in two years.
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Discussion and Participation Questions Marketing Essay
3 pages (750 words) , Download 2 , Essay
Successful companies such as Starbucks have strong CRS in place with initiative such as purchasing only fair trade coffee. Ethics plays an important role in the future success of a company. Back in the late 1990’s the apparel giant Nike Corporation got involved in a messy sweetshop scandal the image and reputation of the company.
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Global Organizations and Nation States Marketing Essay
4 pages (1298 words) , Download 3 , Essay
Free
Furthermore, both these institutions attach many preconditions on the receiving nations for borrowing money. These are mainly part of the neo-liberal economic ideology, which force these countries to follow free-market policies, reduce government intervention, privatization and decreasing the size of the public sector, liberalization, reducing trade barriers etc.
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CRM Go Digital Marketing Dissertation
8 pages (2000 words) , Download 2 , Dissertation
Free
The present piece of literature deals with the extremely poignant topic of the digitization of CRM and also the quantitative effect of the internet on the complete exercise. In order to complete the study, a sample space of around 350 entities has been chosen which include top-level managers involved in the decision-making mechanism of the respective companies.
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Internet Marketing Term Paper Marketing Term Paper
3 pages (750 words) , Download 4 , Term Paper
Free
Many organizations promote their products and services on different sites but some organizations prefer e-mail marketing. In email marketing, the marketer should have a valid e-mail address to prevent the sent email from reaching the spam folder (Jayamaha 2011).
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Red Bull's Sources of Brand Equity Marketing Case Study
7 pages (2226 words) , Download 3 , Case Study
Free
Red Bull has already experimented with a brand extension with a cola-flavoured variation of Red Bull having a different product name higher in sugar. However, there is competition between rival brands already for shelf space in some of the more prominent retailers, and therefore this new cola-variant for Red Bull is achieving very low revenue.
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Company Strategy Analysis: Adidas Marketing Research Paper
3 pages (750 words) , Download 6 , Research Paper
It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect to the fulfillment of the aspired present and future goals.
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South Garden Chinese Restaurant - Company Analysis Marketing Research Paper
5 pages (1421 words) , Download 2 , Research Paper
Free
The firm’s success in the last 15 years cannot be doubted; however, the competition in the particular sector has been significantly increased. In order for the firm to survive, a series of changes should take place in several business areas. The solutions available to the organization to improve its performance are described below.
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Marketing Research on Kudler Fine Foods Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
This paper will critically analyze the significance of marketing research with regard to Kudler Fine Food’s marketing strategies and policies. It will also identify the firm’s other crucial areas where additional market research is required. Kudler Fine Food Virtual Organization The Kudler Fine Foods or generally Kudler is a gourmet food market which was founded by Kathy Kudler.
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Cost Effectiveness for Smoking Cessation Marketing Assignment
6 pages (2112 words) , Download 3 , Assignment
Free
According to the latest information, approximately forty percent of all people living on our planet smoke permanently. The majority of them are eager to give up this harmful habit but do not know how to do this. One of the methods to forget about nicotine and its influence upon human organisms is resorting to the use of electronic cigarettes.
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International Sustainable Business: Brewing Sector in the United Kingdom Marketing Term Paper
8 pages (2546 words) , Download 2 , Term Paper
Free
There is a need to understand that the British brewing sector is becoming strong in the world amidst competition. There is a need to increase its ability to determine and fight its rivals. However, the said sector is still home to diverse members with specific corporate objectives. Thus, an innovative business model is needed to show how to homogenize these different members as one entity.
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The Reputation of a Melting Pot Marketing Essay
3 pages (809 words) , Download 2 , Essay
Free
Many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to the huge business opportunities available there. Understandably, all such foreigners have brought with them their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot.
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Manufacture and Marketing of a New Breakfast Cereal in Australia Marketing Essay
7 pages (2181 words) , Download 4 , Essay
Free
Generally, in order to do so, current marketing theories are briefly examined, and the marketing strategy is developed against the constraints imposed by changes in the following six macro-environments outside the organization: demographic, economic, natural, technological, political, and cultural.
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Ethics And Strategy Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
In order to choose the company that I want to research further for the week 6 project I followed the professor’s advice and choose a company from the Russell 2000 index. I was not very familiarized with the index so I had to search online for a list of the entire composition of the 2000 companies that made up Russell 2000.
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International Sustainable Business: Food Retailing Marketing Report
8 pages (2149 words) , Download 4 , Report
Free
In recent times, the food retailing industry with the emergence of different supermarkets and hypermarkets have gained global eminence. Though, the emergence of this era started long back after the 1950s. At that time such introduction was mostly centered on North America and Europe. Historically these regions are bestowed with high income and that allured the shoppers of the food items.  
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Southwest Airline Marketing Essay
5 pages (1412 words) , Download 2 , Essay
Free
The regulatory body of the industry is the Federal Aviation Administration (FAA), which provides operating standards and guidelines as well as enforcing the regulations and punish the offenders.  Air is the fastest mode of transport, which connects both short and far geographies. Southwest Airlines was first incorporated as Air Southwest Company on 15, March 1967. 
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The Impact of the Recession Marketing Essay
4 pages (1191 words) , Download 2 , Essay
Free
This is making the process of marketing and advertising significantly difficult in an environment where competition is high, especially in areas of food consumption and technology consumption. At the same time, marketers are resorting to new promotional campaigns to remain competitive and gain consumer attention in the face of this current economic downturn.
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Impact of Marketing Innovation on the Organizational Culture of a Market Leader Marketing Dissertation
12 pages (3631 words) , Download 2 , Dissertation
Free
In the last five decades, the communication environment has benefited from several major innovations. Coming from mouth-to-mouth, to print media and to TV, to today´s Internet. Companies are using the Internet not only to educate customers about their products but engage in two-way communication; hence the customer has the chance to participate in the marketing process and product development.
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Business in South Africa Marketing Coursework
17 pages (4250 words) , Download 2 , Coursework
Free
The current paper discusses various political, economic, socio-cultural and technological conditions that have an impact on Google’s international strategy, particularly in maintaining its spot as a well-known search engine service provider all over the globe, while endeavoring to penetrate the booming South African e-commerce market.
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Market Potential Indicators for Laptop Computers Marketing Essay
2 pages (694 words) , Download 41 , Essay
Free
The eight dimensions of measurement include the size, growth rate, intensity, consumption capacity, and receptivity of the market; the commercial infrastructure; economic freedom, and country risk (globalEDGE, 2011). This paper suggests a lifestyle that will not lend itself to the perceived need and purchase of a laptop, considering that desktop PCs cost far less.
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Delta Airlines Internal Environment Analysis Marketing Research Paper
8 pages (2195 words) , Download 3 , Research Paper
Free
The airline market is characterised by cutthroat competition both from the low-cost carriers. The company also faces competition from other airline companies in the foreign markets, both in passenger as well as cargo segments. The price war triggered by the competition has put considerable pressure on the bottom line profitability of the airline.
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Exploring Attitude of Potential Customers to Wooden Toys Marketing Essay
19 pages (4737 words) , Download 2 , Essay
Free
The purpose of the research project is to acquire sufficient insight so that a suitable promotional program aimed at parents and grandparents can be developed to market traditional wooden toys. This would necessitate a clear understanding of the perspectives of parents and grandparents, which is critical for Playful Times Toys as the company was earlier in the business of electronic teddy bears.
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