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Marketing Essays

Result for Subject Marketing:
19914 essays
PESTEL analysis Courier and Delivery market UK Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
There are a large number of courier industries operating in the market due to low entry barriers and high demand for the services. The courier companies in the United Kingdom are turning to outsources and e-commerce services. The aim is to offer specialized and technical services.
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Red Bulls Sources of Brand Equity Marketing Essay
5 pages (1396 words) , Download 2 , Essay
Free
Brand equity can be stated as a collection of brand assets as well as liabilities related to a brand. It also encompasses the name of a brand along with its symbol which evidently adds to or takes away from the value offered by a service or product to an organization along with its consumers (Aaker, 1991).  
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Marketing: Brands Creating Shared Value Marketing Assignment
6 pages (1714 words) , Download 2 , Assignment
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Within a business, part of the creation of shared values should be given access to employment opportunities to the companies. Some of the steps that have been taken by Unilever are to ensure that its employees have good shelter by constructing houses near most of the industries that produce its products.
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The Team Management Experience at Kepplewray Marketing Essay
4 pages (1309 words) , Download 2 , Essay
Free
The Kepplewray project has proved to be an effective team management exercise that has developed various skills in its participants and has taught us several lessons. The team management experience at Kepplewray shall now be explored in depth. Teams have been traditionally defined as “dynamic, emergent, and adaptive” units that are rooted in systems involving multiple levels.
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The Evolution of Selling: Historic and Contemporary Sales Methods and Attitudes Marketing Essay
7 pages (1907 words) , Download 2 , Essay
Free
In fact, the change occurred in order to meet customers’ needs through the application of various sales methods and attitudes. Apparently, the quantum leap in the process of selling evolution occurred after the Second World War, thereby continuing in the nineteenth century and into the industrial Revolution (Pierce, 2010, 1).
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Promotion of Nike Fuel Band Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
A company is set to achieve its marketing objectives if it carefully implements different aspects of the IMC Promotional Mix. These marketing tools are designed to attract customers so that they can buy the products. In the case of Nike FuelBand, it can go a long way in marketing this product which is yet to be introduced into the market.
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Using Perceptual Maps in Marketing Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
On the other hand, simulation is a particular way in which an individual can visualize a specific hypothecated situation. This essay will consider a story of Thor Motorcycle organization and will help to determine the role of perceptual maps in marketing based on this story.
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Hull City Marketing Strategy Marketing Essay
13 pages (3885 words) , Download 3 , Essay
Free
The chocolates are known for their high-quality standard of ingredients with a natural taste that increases buying power. It has positioned its brand as elegant, classic, highly valuable, and trusted with exceptional potential to meet consumers’ needs. These attributes ideally communicate a longing spirit of Christmas to people living in Kingston upon the Hill.
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Interactive Marketing: Website Audits Marketing Essay
19 pages (5127 words) , Download 3 , Essay
Free
Since this information is presented within the website, it is evident that the company has implemented the concept of identity within its website design. It is recommended for North Brisbane Landscape and Garden Centre’s website to include identification within its website. This will demonstrate the company’s ability to identify and hence meet the unique needs for landscaping among its customers.
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International Marketing - Standardization or Adaptation of McDonalds Marketing Mix Marketing Assignment
12 pages (3985 words) , Download 3 , Assignment
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The report presents a thorough assessment conducted on McDonald’s global brand. The purpose of the inquiry was to determine the manner by which McDonald’s had undertaken the globalization of its business, the implications to marketing theory of the strategies and actions taken by the Company, and the relative success or failure of these strategies in attaining the goals of McDonald’s.
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Challenges Facing International Marketers Marketing Essay
11 pages (2922 words) , Download 3 , Essay
Free
International marketing deals with marketing companies and organizations across national borders. It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
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Fundamental Analysis of Hewlett Packard Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
HP emphasizes on simplifying the experiences of technology for its customers, which includes individual customers as well as large institutions and businesses. HP possesses a wide portfolio consisting of products related to personal computing, spans printing, IT infrastructure, software, hardware etc.
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The Concept Market Environment Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
Both macro and microeconomic factors affect the market environment. Macroeconomic factors affecting the market environment are the demographic, natural, economic and social factors. Macroeconomic factors affecting the market are short-term factors. Nintendo is one of the most successful companies as far as video games are concerned. 
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STEEP Analysis of Apple Inc Marketing Case Study
3 pages (750 words) , Download 8 , Case Study
Free
Socio-economic - Economic prospects of Generation Y are worse than Generation X or baby boomers largely because of the late 2000s recession and current slow economy. Lifestyle – Generation Y are after personal branding through acquisition of cool items / factor.
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Service Product Analysis - Importance of Servicescape Marketing Essay
4 pages (1351 words) , Download 2 , Essay
Free
The physical atmosphere is considered to be a noteworthy and significant determinant that influences the satisfaction and the succeeding behaviour of a customer. This holds immense importance in the service industry as services are consumed for hedonic reasons and even for customers who interact with the physical settings for a reasonable amount of time.
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Industry Forecasting Marketing Research Paper
4 pages (1270 words) , Download 2 , Research Paper
Free
The Ford vehicle is a product of a manufacturing company by the name of Ford Motor Vehicle Company, which is headquartered in Detroit, USA. The automobile industry came into being in the year 1769 with inventions in automobiles that ran on steam engines. In the year 1806, the first car to run on fuel was created. It used an engine that had an internal burning mechanism for producing energy.
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Marketing Oriented Approach Marketing Essay
6 pages (1777 words) , Download 2 , Essay
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Hence, it has become increasingly important for business managers to make themselves abreast of the various orientations that a company can adopt in line with its business strategy to compete successfully in today’s corporate rat race. It is useful to compare and contrast firms that lie at two ends of the spectrum.
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Description of the Oak Creek Soccer Tournament Marketing Term Paper
9 pages (2410 words) , Download 2 , Term Paper
Free
Soccer at this stage in regional sports is one of the most potential sports. The current marketing plan evolves on a similar thought, to promote Soccer across Oak Creek. The target elements of the event would be businesses that take part in philanthropic activities for sponsorships, students from educational institutes.
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Turkish Airlines Current 4Ps Marketing Policies Marketing Essay
10 pages (2944 words) , Download 5 , Essay
Free
The airline was formed under the directives of the Ministry of Defense of Turkey and initially served the primary purpose of being a national carrier (Turkish Airlines, 1996-2012).  It wasn’t until 1955 when the airline was given the label “Turkish Airlines” by the state (Turkish Airlines, 1996-2012). The airline, initially owned by the government, was privatized through the sale of 25% of its shares in 2005.
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Marketing Strategies - the Snog Pure Frozen Yogurt Marketing Essay
21 pages (5817 words) , Download 3 , Essay
Snog Company is establishing itself in the Chinese market where competition is very tough. For instance, there exist various companies such as Haagen Dazs and Cold stone which have a wider customer base. In addition to that, there are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China.
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Managerial Economics - Pricing Strategy Marketing Assignment
5 pages (1459 words) , Download 2 , Assignment
Free
The product is meant for an average and high-end customer of the market. Moreover, since the ingredients used are expensive, the ChurroZ cannot be priced at the same level as others, otherwise, the notion of a high-quality tasty product wouldn’t be displayed. We can also not price it too high otherwise it would go out of the reach of the local market.
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Zara Marketing Plan Marketing Essay
10 pages (2000 words) , Download 5 , Essay
Free
According to the essay the products of Zara ranges from stylish men’s clothing, underwear’s, cosmetics, women’s wear, the young population clothing’s, sportswear, casual wear and accessories. Zara accounts for 76% of the Inditex retail stores total sales as it majors in development of fashion at an affordable price. 
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American Goods Wholesale Club's Perspectives Marketing Essay
22 pages (5651 words) , Download 2 , Essay
Contrary to popular notion, more than 80% of the American consumer spending actually goes towards products made in America, according to a research conducted by the Federal Reserve Bank of San Francisco (Hale, Galina, Hobijn, Bart, 2011). The same research also revealed a surprising fact about how much of US consumer products come from China – less than 3%.
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An Analysis of Marketing Procedures Being Used By Leading Fast Food Franchises Marketing Literature review
7 pages (1750 words) , Download 2 , Literature review
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The paper focused on the increasing pace of exploiting different marketing strategies of the global fast-food retailers, the discussion henceforth intends to compare the leading franchises such as Subway, Burger King and Chicken Cottage with struggling fast-food franchises such as Wimpy conducting a literature review.
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Integrated Marketing Communications Strategy Marketing Assignment
3 pages (1026 words) , Download 3 , Assignment
Free
Our core customers have been self-described as hipsters but they generally shop at the mall. We sell through 62 youth-oriented stores in our sales region as well as through our own website. We target males and females aging between 13 to 21 in eastern Canada. In order to create awareness and drive sales for our product, we need to create an integrated marketing communication strategy.
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Banking Consumer Desires in the Next 20 Years Marketing Essay
9 pages (3214 words) , Download 2 , Essay
Free
The closely done study on the current status of the banking organizations suggests that the financial crisis, as well as the recent system failures, had an adverse effect on the customer's trust in the banking institutions. In order to attain a competitive advantage, the banks are now focusing more on the quality of service they are providing.
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Best Buy Company Marketing Marketing Research Paper
7 pages (2668 words) , Download 2 , Research Paper
Free
Best Buy is a multinational company that carries consumer electronic devices, appliances, mobile phones, and services.  It has been successfully operating in all the states and territories of the United States since 1986 but has only started international operations in 2002.  Today, it operates in Europe, Mexico, Canada and China under different brands.
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Integrated Marketing Communications in Advertising Perspective Marketing Essay
9 pages (2571 words) , Download 3 , Essay
Free
The desire to implement effective marketing communications and advertising strategies since the inception of the corporate world prompted the integration of varied aspects deemed by managers to ensure clients’ satisfaction (Luck & Moffatt, 2009). The aim of this action was to capture a large pool of clientele globally.
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Marketing Principles of Nike Corporation Marketing Essay
8 pages (2336 words) , Download 3 , Essay
Free
Included is a discussion of targeting and segmentation methods/strategies, the effect of buyer behavior on Nike marketing and sales strategies, pricing, and how that reflects on market realities and Nike's business objectives, and the role of promotions in the marketing mix for Nike  (Mind Tools; Ettenson, Conrado and Knowles; Ehrnke et al.).
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Sustainability in Global Context Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
Longevity of a business is a basic objective to most managers. An entrepreneur must employ effective operational features to safeguard both the longevity and the profitability of the business. As a wind turbine manufacturer, VESTAS must determine appropriate ways of sustaining its market share thus sustaining its longevity
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Factors that Alter the Perceived Quality of Products Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Factors that Alter the Perceived Quality of Products. Most people consider themselves to be making smart decisions when they choose to purchase products of high value, particularly when they can find them at a discounted price. This is never true in reality though.
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Marketing Strategies of LOreal Australia Marketing Research Paper
12 pages (3599 words) , Download 2 , Research Paper
Free
Using consumer behavior theories such as media strategy, target market and buying attitudes and preferences, a marketing plan has been proposed for L’Oreal. This plan deals with developing an online presence for Generation Y to create different marketing plans for the different brands within L’Oreal.
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Feasibility Study for Salfordias Entry to Chinese Construction Market Marketing Essay
26 pages (6500 words) , Download 2 , Essay
This paper will undertake to identify important culture distinctions between China and United Kingdom with focus on work and business in the construction industry. Knowledge about the differences in culture and tradition will provide insightful gains for any firm that wishes to venture in a given territory or country such as China.
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The role of Innovation and Convergence in Complicating ICT Regulation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the research findings it can therefore be said that regulation of the ICT sector faces complications and challenges brought about by numerous innovations and convergences. The two blur the demarcations used by traditional regulatory mechanisms and ensure that ICT develops at a quicker pace than the responses by regulation/policy makers.
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Perfect Competition Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The researcher states that perfect competition is whereby there are many buyers and sellers dealing with homogeneous products and no participant has the power to determine the price or quality of a product. Monopolistic competition is whereby there are many firms selling similar but not identical products.
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Critical Evaluation of Marketing Marketing Essay
4 pages (1185 words) , Download 3 , Essay
Free
The article by Hackley, Tiwsakul, & Preuss (2008) focuses on product placement and the ethical issues product placement pose. The article provides a comprehensive ethical analysis through different ethical theories of product placement. An attempt has been made, throughout the article, to identify whether product placement overall is a deceptive practice or not. 
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Marketing Objectives Marketing Essay
7 pages (1939 words) , Download 2 , Essay
Free
The new product is 20% less heavy than the existing ones and consumes 30% less power than the existing products in the range. As a result, this product will be one of the most revenue-generating products for the company shortly. This will also be the most environmentally friendly product ever developed by G Electronics.
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Critical Marketing Concept Marketing Essay
7 pages (2282 words) , Download 2 , Essay
Free
The idea could be accepted as a valid one or would be put for more discussions. This need for critical perspective is crucial in any field, and marketing is no exception, with critical marketing being existent from mid 20th century. That is, according to Moufahim and Mitussis (2009) “Critical marketing is a well-established field within marketing, with its own research agenda and community of scholars.
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Situational Analysis of Toyota in Australia Marketing Essay
4 pages (1419 words) , Download 3 , Essay
Free
Toyota Motor Corporation (Toyota Australia) deals with the manufacture and sale of automobiles. Toyota automobiles are widely preferred due to their great efficiency in the oil system, which makes them cheap to maintain, and more environmentally friendly. Toyota Motor Corporation (Toyota Australia) is a branch of Toyota Japan, a global company.
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Irrational Consumer Behavior Marketing Essay
7 pages (1944 words) , Download 2 , Essay
Free
Consumers often buy low-quality products because they were “deceived” by the advertisement. This happens because a majority number of individuals just trust tons of beautiful fonts, and words on the advertisement without making any further research about the products. The importance of the sensory receptors (eyes, ears, nose, mouth, and skin) plus peer pressure play an important role in irrational buying.
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International marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Economic factors These are factors that impact how the business is run, and its decisions. Economic factors include interest rates, exchange rates, and inflation rates (UKessays.co.uk, 2003). Due to the global economic crisis, Toyota decided to narrow down its scope of business and base its focus on the core business.
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Bind Testing of Coca-Cola Marketing Case Study
4 pages (1082 words) , Download 2 , Case Study
Free
In Coca-Cola Company, there was poor judgment during the interpretation of research planning strategies by the managers. The poor judgment occurred when they found sixty percent of consumers who preferred the new Coke taste and this led to an assumption that the new coke would be the solution to their problem.
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Assessing the marketing and business capability of small to medium sized businesses (SMEs) Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
Recommendations Small and medium, scale industry is growing day by day, and, most importantly, the industry is contributing a major part to countries’ economic development. It is the most potential industry that needs to be carefully handled. In order to improve the business performance in this rapidly changing competitive business environment, the SMEs should adopt the marketing auditing in their business.
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Marketing at Organic Cornish Heaven Marketing Essay
7 pages (2241 words) , Download 2 , Essay
Free
It seems that marketing could help the business to increase its performance but only under the terms that all the phases of the relevant plan will be closely monitored. Cooperation with a professional in the marketing industry would increase the chances for the success of the above initiative.  
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Service Experience: EBay Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author states that the idea behind the platform of EBay is to accelerate the pace at which innovation of commerce moves, long term target; reaching, enabling and sustaining the future of commerce. Shopping has been made much easier and simpler to consumers in a deal that is inclusive of all, a target of hosts from buyers and sellers.
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Does Team Diversity Improve Performance Marketing Book Report/Review
6 pages (1911 words) , Download 4 , Book Report/Review
Free
Team diversity facilitates the assimilation of an assortment of different skills and competencies based on individuals in a team. The facet of bio-demographic diversity at the group level has been noted to be a major consideration. This kind of diversity incorporates gender, work, experience, culture, age, ethical heritage, geographic location, region, family status, and communication style.
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Marketing Audit - Toyota Motor Corporation Marketing Research Paper
8 pages (2279 words) , Download 3 , Research Paper
Free
The new products provide a mechanism of further growth to the organization. Increasing competition raises the possibility of organizations to go for new and modified products; this makes innovation not an option but a necessity for modern organizations (Stonehouse and Houston, 2013; Hisrich, Peters and Shepherd, 2011; Saxena, 2010).
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Luxury Marketing Project: LoroPiana Marketing Essay
10 pages (2806 words) , Download 12 , Essay
Free
Luxury consumption is a status symbol grounds of spending pattern, exhibiting the tradition of conspicuous consumption. A conspicuous buying decision of a consumer does not abide by the traditional norms of consumer behaviour analysis. This essay aims to set an effective luxury marketing plan for the famous luxury brand Loro Piana.
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Tesla Motors Products Marketing Essay
6 pages (1825 words) , Download 3 , Essay
Free
Major Markets. Tesla electric cars are eco-friendly but costly vehicles. Previously the target markets of the company were the rich developed economies in the world. However, with time this has changed and the company now targets the growing middle classes in the emerging economies in the world like China, Russia, etc.
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Mobile marketing research Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Perhaps the most widely used conduit for communication these days is the mobile phone. It is needless to say that the advancement in communication technology has been crucial in the parallel progress and expansion of the global knowledge base and the pace of acquisition of further knowledge
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