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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Strategies - the Snog Pure Frozen Yogurt Marketing Essay
21 pages (5817 words) , Download 3 , Essay
Snog Company is establishing itself in the Chinese market where competition is very tough. For instance, there exist various companies such as Haagen Dazs and Cold stone which have a wider customer base. In addition to that, there are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China.
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Managerial Economics - Pricing Strategy Marketing Assignment
5 pages (1459 words) , Download 2 , Assignment
Free
The product is meant for an average and high-end customer of the market. Moreover, since the ingredients used are expensive, the ChurroZ cannot be priced at the same level as others, otherwise, the notion of a high-quality tasty product wouldn’t be displayed. We can also not price it too high otherwise it would go out of the reach of the local market.
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Zara Marketing Plan Marketing Essay
10 pages (2000 words) , Download 5 , Essay
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According to the essay the products of Zara ranges from stylish men’s clothing, underwear’s, cosmetics, women’s wear, the young population clothing’s, sportswear, casual wear and accessories. Zara accounts for 76% of the Inditex retail stores total sales as it majors in development of fashion at an affordable price. 
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American Goods Wholesale Club's Perspectives Marketing Essay
22 pages (5651 words) , Download 2 , Essay
Contrary to popular notion, more than 80% of the American consumer spending actually goes towards products made in America, according to a research conducted by the Federal Reserve Bank of San Francisco (Hale, Galina, Hobijn, Bart, 2011). The same research also revealed a surprising fact about how much of US consumer products come from China – less than 3%.
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An Analysis of Marketing Procedures Being Used By Leading Fast Food Franchises Marketing Literature review
7 pages (1750 words) , Download 2 , Literature review
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The paper focused on the increasing pace of exploiting different marketing strategies of the global fast-food retailers, the discussion henceforth intends to compare the leading franchises such as Subway, Burger King and Chicken Cottage with struggling fast-food franchises such as Wimpy conducting a literature review.
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Integrated Marketing Communications Strategy Marketing Assignment
3 pages (1026 words) , Download 3 , Assignment
Free
Our core customers have been self-described as hipsters but they generally shop at the mall. We sell through 62 youth-oriented stores in our sales region as well as through our own website. We target males and females aging between 13 to 21 in eastern Canada. In order to create awareness and drive sales for our product, we need to create an integrated marketing communication strategy.
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Banking Consumer Desires in the Next 20 Years Marketing Essay
9 pages (3214 words) , Download 2 , Essay
Free
The closely done study on the current status of the banking organizations suggests that the financial crisis, as well as the recent system failures, had an adverse effect on the customer's trust in the banking institutions. In order to attain a competitive advantage, the banks are now focusing more on the quality of service they are providing.
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Best Buy Company Marketing Marketing Research Paper
7 pages (2668 words) , Download 2 , Research Paper
Free
Best Buy is a multinational company that carries consumer electronic devices, appliances, mobile phones, and services.  It has been successfully operating in all the states and territories of the United States since 1986 but has only started international operations in 2002.  Today, it operates in Europe, Mexico, Canada and China under different brands.
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Integrated Marketing Communications in Advertising Perspective Marketing Essay
9 pages (2571 words) , Download 3 , Essay
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The desire to implement effective marketing communications and advertising strategies since the inception of the corporate world prompted the integration of varied aspects deemed by managers to ensure clients’ satisfaction (Luck & Moffatt, 2009). The aim of this action was to capture a large pool of clientele globally.
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Marketing Principles of Nike Corporation Marketing Essay
8 pages (2336 words) , Download 3 , Essay
Free
Included is a discussion of targeting and segmentation methods/strategies, the effect of buyer behavior on Nike marketing and sales strategies, pricing, and how that reflects on market realities and Nike's business objectives, and the role of promotions in the marketing mix for Nike  (Mind Tools; Ettenson, Conrado and Knowles; Ehrnke et al.).
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Sustainability in Global Context Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
Longevity of a business is a basic objective to most managers. An entrepreneur must employ effective operational features to safeguard both the longevity and the profitability of the business. As a wind turbine manufacturer, VESTAS must determine appropriate ways of sustaining its market share thus sustaining its longevity
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Factors that Alter the Perceived Quality of Products Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Factors that Alter the Perceived Quality of Products. Most people consider themselves to be making smart decisions when they choose to purchase products of high value, particularly when they can find them at a discounted price. This is never true in reality though.
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Marketing Strategies of LOreal Australia Marketing Research Paper
12 pages (3599 words) , Download 2 , Research Paper
Free
Using consumer behavior theories such as media strategy, target market and buying attitudes and preferences, a marketing plan has been proposed for L’Oreal. This plan deals with developing an online presence for Generation Y to create different marketing plans for the different brands within L’Oreal.
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Feasibility Study for Salfordias Entry to Chinese Construction Market Marketing Essay
26 pages (6500 words) , Download 2 , Essay
This paper will undertake to identify important culture distinctions between China and United Kingdom with focus on work and business in the construction industry. Knowledge about the differences in culture and tradition will provide insightful gains for any firm that wishes to venture in a given territory or country such as China.
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The role of Innovation and Convergence in Complicating ICT Regulation Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the research findings it can therefore be said that regulation of the ICT sector faces complications and challenges brought about by numerous innovations and convergences. The two blur the demarcations used by traditional regulatory mechanisms and ensure that ICT develops at a quicker pace than the responses by regulation/policy makers.
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Perfect Competition Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The researcher states that perfect competition is whereby there are many buyers and sellers dealing with homogeneous products and no participant has the power to determine the price or quality of a product. Monopolistic competition is whereby there are many firms selling similar but not identical products.
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Critical Evaluation of Marketing Marketing Essay
4 pages (1185 words) , Download 3 , Essay
Free
The article by Hackley, Tiwsakul, & Preuss (2008) focuses on product placement and the ethical issues product placement pose. The article provides a comprehensive ethical analysis through different ethical theories of product placement. An attempt has been made, throughout the article, to identify whether product placement overall is a deceptive practice or not. 
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Marketing Objectives Marketing Essay
7 pages (1939 words) , Download 2 , Essay
Free
The new product is 20% less heavy than the existing ones and consumes 30% less power than the existing products in the range. As a result, this product will be one of the most revenue-generating products for the company shortly. This will also be the most environmentally friendly product ever developed by G Electronics.
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Critical Marketing Concept Marketing Essay
7 pages (2282 words) , Download 2 , Essay
Free
The idea could be accepted as a valid one or would be put for more discussions. This need for critical perspective is crucial in any field, and marketing is no exception, with critical marketing being existent from mid 20th century. That is, according to Moufahim and Mitussis (2009) “Critical marketing is a well-established field within marketing, with its own research agenda and community of scholars.
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Situational Analysis of Toyota in Australia Marketing Essay
4 pages (1419 words) , Download 3 , Essay
Free
Toyota Motor Corporation (Toyota Australia) deals with the manufacture and sale of automobiles. Toyota automobiles are widely preferred due to their great efficiency in the oil system, which makes them cheap to maintain, and more environmentally friendly. Toyota Motor Corporation (Toyota Australia) is a branch of Toyota Japan, a global company.
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Irrational Consumer Behavior Marketing Essay
7 pages (1944 words) , Download 2 , Essay
Free
Consumers often buy low-quality products because they were “deceived” by the advertisement. This happens because a majority number of individuals just trust tons of beautiful fonts, and words on the advertisement without making any further research about the products. The importance of the sensory receptors (eyes, ears, nose, mouth, and skin) plus peer pressure play an important role in irrational buying.
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International marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Economic factors These are factors that impact how the business is run, and its decisions. Economic factors include interest rates, exchange rates, and inflation rates (UKessays.co.uk, 2003). Due to the global economic crisis, Toyota decided to narrow down its scope of business and base its focus on the core business.
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Bind Testing of Coca-Cola Marketing Case Study
4 pages (1082 words) , Download 2 , Case Study
Free
In Coca-Cola Company, there was poor judgment during the interpretation of research planning strategies by the managers. The poor judgment occurred when they found sixty percent of consumers who preferred the new Coke taste and this led to an assumption that the new coke would be the solution to their problem.
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Assessing the marketing and business capability of small to medium sized businesses (SMEs) Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
Recommendations Small and medium, scale industry is growing day by day, and, most importantly, the industry is contributing a major part to countries’ economic development. It is the most potential industry that needs to be carefully handled. In order to improve the business performance in this rapidly changing competitive business environment, the SMEs should adopt the marketing auditing in their business.
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Marketing at Organic Cornish Heaven Marketing Essay
7 pages (2241 words) , Download 2 , Essay
Free
It seems that marketing could help the business to increase its performance but only under the terms that all the phases of the relevant plan will be closely monitored. Cooperation with a professional in the marketing industry would increase the chances for the success of the above initiative.  
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Service Experience: EBay Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author states that the idea behind the platform of EBay is to accelerate the pace at which innovation of commerce moves, long term target; reaching, enabling and sustaining the future of commerce. Shopping has been made much easier and simpler to consumers in a deal that is inclusive of all, a target of hosts from buyers and sellers.
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Does Team Diversity Improve Performance Marketing Book Report/Review
6 pages (1911 words) , Download 4 , Book Report/Review
Free
Team diversity facilitates the assimilation of an assortment of different skills and competencies based on individuals in a team. The facet of bio-demographic diversity at the group level has been noted to be a major consideration. This kind of diversity incorporates gender, work, experience, culture, age, ethical heritage, geographic location, region, family status, and communication style.
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Marketing Audit - Toyota Motor Corporation Marketing Research Paper
8 pages (2279 words) , Download 3 , Research Paper
Free
The new products provide a mechanism of further growth to the organization. Increasing competition raises the possibility of organizations to go for new and modified products; this makes innovation not an option but a necessity for modern organizations (Stonehouse and Houston, 2013; Hisrich, Peters and Shepherd, 2011; Saxena, 2010).
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Luxury Marketing Project: LoroPiana Marketing Essay
10 pages (2806 words) , Download 12 , Essay
Free
Luxury consumption is a status symbol grounds of spending pattern, exhibiting the tradition of conspicuous consumption. A conspicuous buying decision of a consumer does not abide by the traditional norms of consumer behaviour analysis. This essay aims to set an effective luxury marketing plan for the famous luxury brand Loro Piana.
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Tesla Motors Products Marketing Essay
6 pages (1825 words) , Download 3 , Essay
Free
Major Markets. Tesla electric cars are eco-friendly but costly vehicles. Previously the target markets of the company were the rich developed economies in the world. However, with time this has changed and the company now targets the growing middle classes in the emerging economies in the world like China, Russia, etc.
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Mobile marketing research Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Perhaps the most widely used conduit for communication these days is the mobile phone. It is needless to say that the advancement in communication technology has been crucial in the parallel progress and expansion of the global knowledge base and the pace of acquisition of further knowledge
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Modern Electronic Retailing Marketing Assignment
12 pages (3175 words) , Download 3 , Assignment
Free
Customer relationship management is one of the most successful methods used for the assessment and management of customer behavior. In this scenario, the implementation of customer relationship management tools for the business of Maplin Electronics can be helpful in customer relationship management.
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International Strategies for Brand Extensions Marketing Dissertation
49 pages (10041 words) , Download 4 , Dissertation
As the world has become a globalized stage, organizations have constantly strived for establishing their image as a global brand. For this, they have adopted and practiced numerous strategies for the growth and success of the brand name. In this regard, brand extension is one of the common and frequent strategies followed by several organizations.
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Australia Fast Food Industry Marketing Essay
12 pages (3253 words) , Download 7 , Essay
Free
A resource-constrained fast-food company should use a focus strategy in order to decrease the risk factors. PESTLE analysis is showing that Australian consumers prefer low-calorie fast foods over chips and high-calorie burgers hence fast food companies should introduce food items with high nutritional value in their product portfolio.
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Body Shop Case analysis Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
The author explains that the Body Shop was founded in 1976 by Anita Roddick, who strongly believed that natural ingredients are the best way to take care of the body and remain beautiful. The huge range of body care products are made from natural ingredients from across the world and cater to people of all strata.
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Annual Marketing Plan Nokia Marketing Essay
3 pages (750 words) , Download 2 , Essay
This essay explores the strategy of Nokia should be to provide value to the customers beyond lower pricing. People buy Apple even though it is highly priced just because they expect greater value in return. Nokia is also developing cell phones that are of superior quality but it is essential to communicate this to the customers.
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Innovation at cirque du soleil Marketing Essay
3 pages (750 words) , Download 2 , Essay
68. 2008). This company began its operations with seventy three employees and in 2007 it had over three thousand people working for it. These people were employed in its departments like art direction, stage settings, lighting and special effects, information technology, marketing and many others.
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Building Your Marketing Plan Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The overall pricing mechanism works according to the dynamics of demand and supply where the prices keep on changing according to the demand for the product. Thus regardless of what the prices are, the final price is always determined by the demand and supply dynamics faced by a firm.
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Apple Marketing Audit Marketing Research Paper
3 pages (1103 words) , Download 2 , Research Paper
The company was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in the year 1976. They have established more than three-fifty retail outlets across the globe. The company revolutionized the concept of computing by introducing iPhone, iTunes, and iPods to customers. The first impression about the company before visiting Apple’s store differs.
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Retail Marketing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
In the text mentioned that retailing is the direct sale of services and goods from businesses or individuals to the consumer. Retailers are part of the supply chain, which is an integrated system. Consequently, a retailer usually buys products or goods in large amounts or quantities directly from the manufacturers or wholesalers.
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Critical Overview of Brand Personality of Aaker Marketing Literature review
8 pages (2400 words) , Download 2 , Literature review
Free
While several people identify the brand by the logo of the company and audio jingle, a brand is denoted as one of the largest identification elements. The brand is a concept that is set in mind as a prospect. It is nothing else than an ongoing motion in which the consumer interchanges marketing value in terms of financial value.
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British Airways Marketing Operations Marketing Essay
5 pages (1921 words) , Download 3 , Essay
Free
This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution, and branding, borrowing from the airline’s website and various secondary sources.
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M1A3 - Leadership and ethics Marketing Essay
3 pages (750 words) , Download 3 , Essay
In regards to profits, it is the second largest after Wal-Mart (Tesco). Tesco PLC stores are spread in 14 countries that spread across Europe, Asia and North America. Tesco PLC has a grocery market share of close to 30%, thus making it the market leader in grocery in the United Kingdom, the Republic of Ireland, Malaysia and Thailand.
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Analysis of Spotify's strategy Marketing Case Study
4 pages (1000 words) , Download 5 , Case Study
Free
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The discussion also proceeds from this to present the results of an analysis centering on selected theoretical analytical models, including Porter’s Five Forces and SWOT. The paper draws conclusions and makes recommendations that follow through from the results of the analysis.
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The Company Performance of the Aston Manor Brewery Marketing Essay
14 pages (4012 words) , Download 2 , Essay
Free
Aston Manor Brewery has used all means possible to be a force to reckon with in the production of ciders. It values continual improvement and uses the CSR approach towards understanding and determining the means upon which it needs to shape up. Aston Manor develops the involvement of employees in its charity decision-making.
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Case Study Report - Introduction to Marketing Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Case Study Report - Introduction to Marketing. In this report we make a research on the market segmentation of Eco shack and Urban Eco shack made by Doug and Paul in New Zealand market. Considering the basic behaviour of the inhabitants and their changing needs they have come up with the ideas of making Eco Shack and Urban Eco shack.
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Competition in the Bottled Water Industry in 2006 Marketing Essay
3 pages (750 words) , Download 3 , Essay
It is estimated that an average person needs approximately four litres of water daily. The increased cases of water-borne diseases have made bottled water to be in high demand, like the rest of consumer goods. It is therefore, important to conduct a case analysis of the bottled water industry, as this industry contributes to the global economy.
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Infratil Limited Company Analysis Marketing Essay
8 pages (3187 words) , Download 3 , Essay
Free
The present research topic endeavours to create an investment analysis report for Johnnie Carter. Any investment analysis involves a detailed examination of the stocks, the company to which the stocks belong, the country to which the company belongs and the present economic condition of the stock (Funder 2003, 345).
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Global Marketing Issues Marketing Assignment
6 pages (2003 words) , Download 2 , Assignment
Free
Business organizations are facing different challenges along with issues concerning social, political along environmental settings. In this regard, modern organizations are required to conduct adequate market research to perform business activities profitably. Global marketing plays an imperative role for business organizations.
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Issues in Tactical Marketing Strategy Development of Mercedes Benz Marketing Assignment
19 pages (5947 words) , Download 5 , Assignment
Free
Mercedes Benz is one of the top ten most recognized brands around the world. The company has attained high brand success and marketing success over the years. It is the world’s oldest automotive brand that still exists today. People are looking for the value of their money and hence the company is willing to buy premium cars.
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