Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
The focus of this paper "Market Potential Indicators for Laptop Computers" is on the MPI (Market Potential Index), a resource that can help our company to compare emerging markets for laptops. There are eight dimensions of measurement discussed in this paper…
Download full paperFile format: .doc, available for editing
Extract of sample "Market Potential Indicators for Laptop Computers"
The eight dimensions are based on the following indicators: urban population and electricity consumption; growth rates of primary energy use and GDP; GNI per capita estimates using PPP (USD) and private consumption as a percentage of GDP; percentage share of the middle class in consumption/income; the number of telephone lines, mobile phones, PCs, internet users, paved road density, population per retail outlet, and a number of households with a television; Economic and Political Freedom Indexes; per capita imports from US and trade as a percentage of GDP; the country risk rating, respectively (globalEDGE, 2011).
While all of these indicators provide clues to the countries listed as emerging markets, some of these indicators are more critical to laptop marketing than others. We want to know population and electricity consumption because we need to ascertain that there is a sufficient number of potential consumers and that those consumers are likely to have the needed electricity required to charge and operate our laptops. In a country where there is low electricity consumption, we can assume that people are without refrigerators and other power-intense kitchen appliances, and do not use air conditioning.
We want to know how active the middle class is in earning money and spending it, and what percentage of the total they earn and spend because we need to tailor our product design and marketing accordingly. Based on Maslow’s Hierarchy of Needs, we must assume that poverty-stricken households are unlikely to buy our laptops because food and shelter and safety drive motivation for those who do not have these areas of necessity satisfied (Chapman, 2010). Only when physiological needs, safety needs, and social relationship needs are met, will a person become a laptop consumer. Most of our laptops will be marketed to the middle classes. Our company produces custom-designed, highly technical, high-end laptops for wealthy executives and people of leisure, and naturally, they command a higher price, but the middle class is our company’s bread and butter.
The number of telephone lines used to be a critical factor in the days when modems were not wireless, but now the world is being “dongle-ized”. The number of mobile phones could be important as most people seem to acquire them before buying a laptop, and the use of a mobile phone would suggest some degree of mobility, which is the basic attribute of a laptop.
...Market Potential Indicators for Laptop Computers... Market Potential Indicators for Laptop Computers... Dell Laptop Dell Laptop Laptop is one of the products produced by Dell. Dell is one of the biggest producers of Laptops all around the world. Dell laptops are considered to be durable as compared to those produced by other companies. The price of Dell laptops is also comparatively lower than those of its competitors. Product Type Dell laptop belongs to the product type of portable computers. A product type is a family of products having similar features. The main features of laptops are their portability, smaller size, connectivity and wireless mechanism. Initially, laptops were only limited to a very small segment of the market due to their...
...Market Potential Indicators for Laptop Computers... Market Potential Indicators for Laptop Computers... Market Potential Introduction In the twentieth century, Vietnam initiated a policy that allowed free market reforms and this opened a doorfor Vietnamese market which consists of 72 million people. Therefore, many US companies seized the opportunity immediately. As Vuong, Q.H. (2003) states, Vietnam provides a very potential market for Pepsi products. There is great amount of interest in these products and raw materials are locally available from agricultural commodities that are produced in large quantities. In every meeting, the first question is if they should go to Vietnam. Many global companies have preceded Americans in venturing in...
...Market Potential Indicators for Laptop Computers... Market Potential Indicators for Laptop Computers... Marketing From observations and several studies, Philippines is feasible in terms of marketing Desktop and Laptop computers since it is established that this country needs these kind of gadgets as the country is gearing up for 100 percent modernization of the majority of offices and companies whether government owned or private entities in order to cope up with globalization and modernization in which most of the countries in the world undergoes.
Before plunging into more complicated issues and considerations regarding the feasibility of this country, looking into the location of this archipelago as well as knowing information is a big help to...
...Market Potential Indicators for Laptop Computers... Market Potential Indicators for Laptop Computers... of the Various Laptop Computers Table of Contents Table of Contents 2 Introduction 3 Thesis ment 3 Features of Laptops 4 Comparison among the Laptops 5
Conclusion and Recommendation of the Laptop to Purchase with Reasons 6
Works Cited 8
In the global marketplace, there are various organizations that serve or manufacture varied laptops with quality features for the consumers. Among these organizations, three most popular organizations are Apple, Dell and Hewlett-Packard (HP). These three organizations serve the markets with certain innovative and modern technology driven laptops which comprise Apple’s MacBook Pro, Dell’s Inspiro...
...Market Potential Indicators for Laptop Computers... Market Potential Indicators for Laptop Computers... Provide a of the indicators used in the indexing procedure. Market size – the most important of globalEdge indicators. Market size is based on the number of urban population and the amount of energy it consumes.
Market growth – is the average of the previous 5 year growth and the present growth rate. This provides company an indication of the increasing demand for products.
Market intensity – is a derivative of gross national income divided by its population and how much of its GDP (Gross Domestic Product) is consumed in the private sector.
Market consumption capacity – is the determination of national income and the size of the middle class wh...
...Market Potential Indicators for Laptop Computers... Market Potential Indicators for Laptop Computers... potential and forecast
With the competition for cold and flu drugs facing stiff completion in the markets, I am willing to provide all my customers with the best option. ColdFlu ® is a fluid syrup drug that treats flu and cold for all ages of people. The drug is licensed and approved as a drug fit for human consumption under Food and Drugs Act (Laundon, 2007).. The drug is cheaper as compared to all the drugs in the market. We are all aware that people aged 18-30 are used to taking tablets. This drug however, will be in liquid form giving it the advantage of easy consumption and safety storage. This drug appeals to customers due to its effective...
...Market Potential Indicators for Laptop Computers... Market Potential Indicators for Laptop Computers... due: Economic related challenge The economic related challenge that I have chosen to address is slow growth/ unemployment. The current rate of unemployment is 7% which is higher than what is considered as the natural rate of 3 to 4%.The policies to address this economic challenge can either be monetary or fiscal.
The monetary policy can be lowering of interest rates to allow business to borrow money for less which gives them capital to hire new employees to meet demand. The fiscal policy includes increase of government spending or that it cuts taxes. This will enable the government to stimulate the economy and gives people the confidence to spen...
...Market Potential Indicators for Laptop Computers... Market Potential Indicators for Laptop Computers... REPUBLIC OF SERENDIB d DEMOCRATIC REPUBLIC OF SERENDIB Conclusions that can be drawn from the information given:
1) High literacy rate shows that the people do not have to be unskilled. Thus, there is a scope for technical job creation, medicinal innovation and other research and strategic based counseling. Thus, the specialized services sector is one of the key business opportunities that can be identified in the given data. Countries like the United States are an example as they too outsource their unskilled work and focus their efforts on unskilled ones. Potentially the local banking system of Serendib can be made stronger to accommodate savi...
...Market Potential Indicators for Laptop Computers... Market Potential Indicators for Laptop Computers... Cooler»
Laptops or note book computers are nowadays are very much in use throughout the world. These small personal computers are physically close to user or in touch during most of the day. This closeness has no seemingly effect but there is an effect of heat that device may produce. As the raise in the processor speeds and wireless capabilities this imminence between human and machine turns out to be growing. This paper discovers radically increase in the heat its effect on user and new promising trend of laptop coolers. This paper will explore the history of the notebook computers, the basic derive behind their use. Then it will ...
The price at this equilibrium was P0 and the Number of Laptops was Q0. As the demand fell due to the reasons discussed below, the demand curve shifted to left, D1. If the prices were to stay at P0, the quantity demanded, Qx would have been much lower than quantity supplied, Q0. In order to increase consumer demand, firms would have to reduce the laptop prices until it reaches the new equilibrium level, P1. At this point, the market is in equilibrium. The reduction in price increases the demand and the new quantity of laptops in the market would be Q1. The most basic thing to consider in determining the price of a laptop is the technology used in it (Neidalos, 2010). Technology advances at a very rapid pace in today&rsquo...
6 Pages(1500 words)Case Study
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Market Potential Indicators for Laptop Computers"
with a personal 20% discount.