Media Comparison Paper - Essay Example

The E-business in its simplest form can be described as doing business in electronic form. Online presence is one predominant form of e-business. Today we are living in a society where the marketing techniques hold a great deal of importance. These techniques include marketing communication together with packaging of the product or service. Mass media plays a crucial role in propagating the message from the company to the existing as well as prospective customer. 'Mass media' a perfect combination of 'Mass' i.e. the public and 'media' i.e. the means of communication, is a deceptively simple yet broad term which encompasses Institutions as well as individuals.

Electronic media, print media, internet, informal channels etc are all different forms of mass media. Now a days print media stands distinctly apart from other forms of media. While internet is able to provide us instant access to any information that we desire, print media has the potential of holding our attention provided the company is able to come out with a catchy advertisement. This forms the basis for further exploration. Dell seems to have mastered the art of coming out with catchy ideas while propagating the message through print media. . ell makes it a point that the advertisement appears distinctively graceful and full of information, sufficient enough for the prospective customer to do some initial research.

In addition the company indicates its website address as well, with the information that the products can be customer built depending upon the requirements of the customers. This helps the company in making it a comprehensive marketing communication campaign. Dell.com: Where every day brings a New DealThe homepage of Dell is quite attractive as compared with the latest laptops inviting the visitor to at least have a look on the features. In the products category on the net, the company displays its entire range of products with options for the customer to go through all these products and zero-in on the desired one.

Subsequently, the customer is taken on the desired product page, which displays;i. The price of the productii. The tabs 'Build yours' and 'Build Yours with 64 bit power' for customization of the product1Once the customer starts making his/her own product e.g. laptop computer with distinctive requirements, the costs of the product gets updated automatically. This feature is generally not found with other companiesOnce the prospective customer finalizes his/her requirements, the website asks the customer to fill out some of the personal details so that the company executive could get in touch with the person/s.

This process hardly takes couple of minutes. Now, it is the turn of the company and its executives to get in touch with the online visitor and offer him/her the products at best possible prices. This is perfectly in line with the theories of communication which say that the visit must be followed up with matching offers to the customer. If the customer feels inclined