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Business in South Africa - Coursework Example

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Determining and analyzing Google’s opportunities in the South African market would require the utilization of two analytical methods, namely SWOT and PEST.Analyzing the immediate environment using the SWOT model would allow for a better understanding of the company’s strengths…
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Business in South Africa
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"Business in South Africa"

Download file to see previous pages With the aid of the SWOT and PEST analytical models, it was determined that the South African e-commerce sector is indeed a lucrative one, despite the ongoing global financial crisis, which started way back in 2007. Therefore, it is recommended that Google penetrates the South African market by creating an online community portal only, while maintaining its main operations in the United States. Module 1: IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES Business Idea As one of the world-renowned providers of information through search engine services, Google is trying to expand its coverage not only in the Asian subcontinent, but into the African territory as well. That is why, the current paper will study the various points for consideration, particularly the strategic implications of such a move on the company’s operations and financial conditions. The service will not just include providing Internet for the community per se, but it will also include providing the community with a place for socialization online, complete with business advertising, contacts, community information and the like (Modise, 2011). Such type of service would be a novel package for Google because the pioneer for such business venture is ITEC with its Portal de Ciudad website package in Spain (“Interview with”, 2010). Utilizing the simplest, yet one of the most valuable analytical tools, such as SWOT analysis, PEST analysis and Porter’s Five Forces model, the different key merits of conducting such a market penetration strategy would be identified and later incorporated into a strategic implementation process, which would also be outlined in the current paper. Potential Markets Google has a large variety of products and...
Determining and analyzing Google’s opportunities in the South African market would require the utilization of two analytical methods, namely SWOT and PEST. Analyzing the immediate environment using the SWOT model would allow for a better understanding of the company’s strengths, opportunities and threats, all of which are vital for the success of our business venture in an entirely new locale of operations.The current paper discusses various political, economic, socio-cultural and technological conditions that have an impact on Google’s international strategy, particularly in maintaining its spot as a well-known search engine service provider all over the globe, while endeavoring to penetrate the booming South African e-commerce market. With the aid of the SWOT and PEST analytical models, it was determined that the South African e-commerce sector is indeed a lucrative one, despite the ongoing global financial crisis, which started way back in 2007. Google networking system in South Africa will be a vital factor in the development of this country. As a result everything will be improved. From the finding of cheaper products will enhance the profits of our harbors because of the lower outside influences on countries to trade within our harbor, thus creating a larger market of opportunity. The adaptation of Google falls into a demand whereas not to many family have access to the internet. The solution in this case will be a decision whereas charity will grow for the potential use of schools in almost every region of South Africa. ...Download file to see next pagesRead More
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