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South Garden Chinese Restaurant - Company Analysis - Research Paper Example

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South Garden Chinese Restaurant – Company Analysis The survival of businesses in the modern market is depended on their ability to compete their rivals. South Garden Chinese Restaurant is a firm with a significant presence in the restaurant sector of Miami…
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Download file to see previous pages It could be noted that the stabilization and the further growth of the company could be achieved under the following terms: the measures suggested should be supported both by the management team and the employees. Cooperation across the organization should be improved; in this way, the resistance to the suggested changes could be controlled, a fact that could increase the chances for successful implementation of the relevant plans. In general, the current business structure and operational rules can be characterized as satisfactory (as also described in the business website). However, the declining popularity of the business is a problem, which should be, resolved the soonest possible – before leading to severe loss of profits. The quality of food is a key criterion for the competitiveness of the organization. Currently, the business offers a menu, which is rather common – among restaurants of this type; however, it is clear that a gap exists in the menu: the needs of people who prefer organic meals are not addressed. The introduction of recipes based on organic ingredients would increase the restaurant’s customer base; also, long-term customers would also appreciate the specific initiative – an increase in orders from existing customers could be also achieved (Liu and Jang 338). The realization of such plan would require the training of the restaurant’s chefs, a plan that could be easily developed though taking into consideration the level of expansion of such initiatives in the restaurant sector worldwide. It should be noted that the above plan would also require an accurate cost management plan, meaning that the profits generated – or those expected – from these meals would be higher compared to the cost of the ingredients used for their preparation. Because of the increase of organic farms across USA, a balance between cost and profit could be easily achieved, especially if appropriate arrangements are made with the firm’s existing suppliers. Another business sector, which would be reviewed, trying to improve organizational performance, would be the workplace. Reference is made to the firm’s employees who are, in the their high majority Chinese. This practice should be changed; Americans should be also hired trying to show the lack of discrimination in the organization; another benefit of such initiative would be the following one: the number of Americans visiting the restaurant would be increased – preferring to being served by people of the same nationality. At the same time, the firm’s existing employees should be offered appropriate training, aiming to improve their communication with customers. Moreover, the use of innovative features for improving the image of the restaurant – as a competitive business in Miami – could be proved particularly helpful towards the increase of the firm’s competitiveness: the provision to the customers of a unique Chinese cooking show on a regular basis, for instance once a week or every month, could be a successful strategy of such type. One of the business sectors, which should be thoroughly reviewed for improving organizational performance, would be marketing. Currently, the business uses a common method of marketing, leaflets with the restaurant’s menu and its offers are distributed locally, to residents and businesses of Miami. Moreover, a delivery service is used for reaching customers who do not have the time to visit the restaurant. However, ...Download file to see next pagesRead More
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