Marketing Strategies of Hilton Hotel - Literature review Example

Literature review, Tourism Hilton Hotel. Ways that in General the Hotel Franchised Use to Promote its Business in Terms of Technology. Hilton Hotel’s marketing strategies include caring for the environment. One of Hilton Hotels’ objectives is to spearhead the global hotel market segment by delivering great guest experiences, but preserving the economic blanket of the world. The company fills the daily hotel needs of its current and future customers while favorably improving the future economic environment. To achieve this goal, the company espouses saving scarce water resources for future needs. The company also lessens current energy use to allowable levels. The company espouses the use of reusable energy. The company implements activities that will serve as guides for future environmental protection programs (Pride, 2012, p. 33). Further, Hilton Hotel’s Senior Vice President Mike Ashton emphasized the company’s social marketing strategies include offering its hotel guests perks. The perks include access to seamless internet, mini bars, movies, fax machines, and other communication amenities. The Hilton Hotel amenities will outshine the privileges of its competitors in the global hotel market place, including Marriot group of hotels, Sheraton hotel group, and Intercontinental hotel group. Hilton’s Ashton reiterates that the current marketing strategy builds unwavering customer confidence in the Hilton brand, generating the customer’s emotion –based prerogative (Tungate, 2008, p. 148). Further, Marriott Hotels group’s Chairman Bill Marriott writes posts onto the company’s social networking blog sites. The posts are arranged according to blog publication date. In addition to the date arrangement, the blog posts are also arranged according to blog topics. Mr. Marriott’s posts pertain to several customer topics. The topics include food, travel, sports, politics, movies, and books. Mr. Marriott’s blog sites are classified by the blog site visitors as reliable and up to date. However, people classify the neutral social networking sites as more reliable compared to Mr. Marriott’s self-serving website blogs (Rosen, 2011). Another news item states that Hilton uses advertising to increase hotel reservations (Anonymous, Hilton Garden Inn "Speaks Success" With New Adverstising Campaign, 2011). The Hilton group of hotels uses the popularity of mobile phone texting and other social networking environments to transform the current Hilton group of hotels marketing campaign a two notches higher. The Hilton group of hotels communicates with its current and future customers by using acronyms. The acronyms are used to explain the many benefits of having one’s sound sleep within one of the cozy rooms of the Hilton group of hotels. The hotel uses the social networking sites to reach out and move the undecided tourists to make a reservation in any of the Hilton group of hotels’ global locations. The company’s 2011 marketing strategy focuses on two things. First, the company will understand the current and future customers’ languages. Next, the company will includes speaking the current and future customers’ language in communicating the company’s many benefits to the attentive future customers. Hilton group of hotels’ Vice President Judy Christa Cathey, in charge of global marketing, reshapes the current company policy to speaking the customers’ language. This means that the company’s officers and employees will do their best to put themselves in the current and future customers’ shoes. The line and staff employees of Hilton group of hotels will think as the prospective customers think. This way, the company’s line and staff employees will be able to think ahead of the customers. The company’s officers will not have to wait until the customers’ will explain what is in their demanding mind. The company will offer amenities that will meet the customers’ current and future needs. The policy will increase hotel reservations as the customers will have less complaints or discomforts during their stay in any of the Hilton group of hotels’ facilities (Anonymous, Hilton Garden Inn "Speaks Success" With New Adverstising Campaign, 2011). In addition, the Hilton group of hotels uses mobile phone applications to increase hotel room reservations (Anonymous, Hilton Garden Inn Launches 'BizWords' Mobile Applications, 2011). The Hilton group of hotels’ Vice President Judy Christa – Cathey states that the BizWords software requires the new members to register in order to use the software. The software includes a collection of business words and phrases. The users of the Hilton group of hotels’ software can input their own set of business words. The software allows the software downloader to connect with the officers of the Hilton group of hotels. Consequently, the software users can easily make reservations in any of the Hilton group of hotels’ hotel branches around the world. The software allows the customers to log in a social networking site. The Hilton group of hotels has surpassed its original 3,749 hotels and other timeshare real estate properties around the world. The hotel also owns more than 614,000 rooms in many countries around the world. The Hilton group of hotels is strategically located in more than 84 nations. Marketing Ways (Strategies). The Hilton group of hotels’ social networking sites focus includes the campaigns are backed up by the hotel’s other marketing and communications disciplines. The hotel’s Face book page is used to a venue for current and future customers to ask clarification questions. The Face book visitors can comment or query the company’s website officers. In turn, the Hilton group of hotels’ website officers will do their best to answer the inquisitive customers’ questions. The hotel’s software applications include the Life’s Ultimate To-do Contests. The software helps the customers resolve many issues regarding submitting a Hilton group of hotels reservation and asking the prices of hotel reservations. The hotel’s social networking sites software offers the customers mobile phone amenities that will help the customers sleep soundly while within the hotel’s premises. The Hilton group of hotels software downloads allows the people to stay fit, eat a balanced diet, and smartly perform one’s daily routines like working the office, or visiting tourist landmarks. Once inside the hotel’s premises the customers have access to free internet Wi-Fi access. The company invites all its current and future customers to log in to the hotel’s website, www.hgi, com, for their reservation needs and other inquiries. Social networking sites enhance economic growth (Felzenstein, 20009). The sites increase communication between the sellers and the buyers. With greater exposure, the companies or individuals are able to offer its products to more current and future customers. In turn, the social networking sites allow the company’s current and future customers all chances of seeking understanding of certain business matters. For example, the customers can use the frequently asked questions portion of the website to determine the answers to commonly asked questions. The social networking sites allow all interested parties contribute their best to the success of organizational goals and objectives. Strengths of existing literature. The above literature offer convincing evidence that company must engage in social networking sites. The articles will convince the readers of the articles that there is an increasing demand for companies to enter another marketing genre. The current companies must not rely on its laurels, even though they are currently the top company in terms of hotel sales. Marketing theory states that customers often change. Thus, the demand for one company’s products will not last forever. Some current and future customers will become bored of their current product and services choices. When this happens, the company’s sales to the same customers will drop. On the other hand, the current customer’s product and service choice change will increase the current demand for the products and services sold by the competitors of the company. The above article indicates that Face book advertising will increase hotel sales. The cost of advertising the company’s products in the Face book, Twitter, LinkedIn, and other social networking sites will easily be replaced by an increase in the demand for the company’s products and services. The above articles also show that Hilton group of hotels offers the Bizwords software to its current and future customers. The Hilton group of hotels software correctly entertains the hotel’s customers. In turn, the customers will prefer the Hilton group of hotels over the other competing hotel chains. Weaknesses of existing literature. The above articles do not show in detail the effects of refusing to join the bandwagon called social networking site advertising. The articles do not show a comparison between the sales of Hilton group of hotels and the sales of competitors like Marriott Hotels group and Jumeirah Hotel and Resort. The articles do not state the details of how the social networking sites use the Hilton group of hotels’ downloaded software. 2. Sol Melia Hotel. Ways that in General the Hotel Franchised Use to Promote its Business in Terms of Technology. Cuba’s Sol Melia hotel group is one of the top 10 global hotel groups. The hotel’s marketing strategy includes a telecommunications-based social networking process. The company offers virtual tours to its social networking visitors. The online website visitors can enjoy the 180 degree website image of the hotel group’s interiors as well as external features. Consequently, the online visitors will see the hotel’s elegance, pomp, and very attractive venues (Venegas, 2010, p. 101). The Cuban government has a huge stake in the Sol Melia Hotel. Consequently, the government uses global networking sites’ social networking strategies to persuade the foreign tourists to stop over and sleep the night over in Cuba’s Sol Melia hotel. The hotel is perfectly constructed in Cuba’s busy business district, Havana (McAuslan, 2003, p. 55). Marketing Ways (Strategies). Sol Melia’s social networking focus delves on protecting the world’s environment. Cuba’s tourism is linked with the Caribbean Tourism Organization. The organization focuses on increasing touring into the Caribbean region. Cuba is part of the Caribbean group of islands. To increase demand for Sol Melia hotel services, Cuba promotes the Sol Melia hotel in several countries. The countries include Argentina, Canada, Brazil, England, Germany, France, Sweden, Serbia, England, Chia, and Italy. In 2004, Cuba’s Ministry of Tourism joined forces with Sol Melia Hotel to promote Cuba's Sol Melia Hotel reservations. Aside from the social media blitz, Cuba increased its budget for television and other media advertisements. The Cuban government is eager to keep Cuba's Sol Melia Hotel on it current status as one of the top hotels in the world. The Cuban social networking site participation focuses on adverting the many advantages of reserving one’s stay within the comforts of Cuba's Sol Melia Hotel’s premises. The Cuban advertisements state that one can have a sun bathing beach vacation, and a family getaway within the peaceful home atmosphere of Cuba's Sol Melia Hotel’s luxurious rooms (Carty, 2009). China joins the social networking agreement with Cuba by allowing its residents visit the Cuban vacation spots. While visiting the Cuban tourist attractions, many Chinese tourists make their reservations at the Cuba's Sol Melia Hotel’s front office. The Chinese tourists can also choose to make their reservations by logging into the Cuba's Sol Melia Hotel online registration website. There are more than 40 Chinese tourist agencies coordinating the tourist visits of Chinese nationals visiting Cuba. In terms of 2003 and 2004 tourist visit statistics, 40 percent of Chinese tourists visited the shores of Cuba (Carty, 2009). Cuba had transformed itself from a closed economy to an open door economy. Previously, Cuba refused to accept tourists into its borders. However, the economic debacle forced Cuba to rethink its prior stance. Today, Cuba is exerting all efforts to open its doors to any person who wants to tour the landmarks of Cuba. In return, Cuba’s Cuba's Sol Melia Hotel’s customer base will increase to unprecedented levels. The Cuban government current political stance, under the ailing Fidel Castro, is to incorporate market forces as part of the Cuba’s communist ideology. By doing so, Cuba’s economy will pick up (Carty, 2009). In addition, the Cuban government is going the extra mile to invite the Canadians to visit the lovely beaches of Cuba’s long coasts. In turn, the Canadian tourists are expected to book their hotel stays in Cuba's Sol Melia Hotel. The Cuban government is also exerting several efforts to lure the United Kingdom tourists to visit the fine beaches of Cuba (Carty, 2009). Cuba’s Cuba's Sol Melia Hotel has been performing excellently within the social networking sites’ environment (Sigala, 2007). Cuba's Sol Melia Hotel coordinates with other agencies to increase its hotel reservations. Spain also sends its tourists into Cuba’s tourist destinations. The Spanish tourists book their hotel reservations in the Cuba's Sol Melia Hotel register. Cuba's Sol Melia Hotel coordinates with other European tourist organizations. Cuba has been instrumental in the success of the Cuba's Sol Melia Hotel’s belonging to the top hotel groups around the world. Strengths of existing literature. There are many strengths of the above literature. The literature shows that advertising increases the demand for the Cuba's Sol Melia Hotel services. The article also shows that the Cuban government is going out of its way to increase tourist arrivals. With the increase in the demand to see Cuba’s tourist landmarks, the articles clearly show that there is corresponding increase in the Cuba's Sol Melia Hotel group’s hotel bookings or reservations. In addition, the article correctly states that Cuba's Sol Melia Hotel group offers golf courses and resort alternatives to both local customers and foreign tourists arriving within the shores of Dubai. The article clearly shows that Cuba’s advertising plays a vital role in increase the demand for Cuba's Sol Melia Hotel group’s hotel room services, restaurant services, resort services, and golf course needs. Weaknesses of Existing Literature. The above articles do not clearly show a discussion about what makes people prefer Cuba's Sol Melia Hotel group over the other hotel alternatives in Cuba. The above literature does not indicate how many hotels are strategically sprawled all over the desert kingdom of Dubai. 3. Marriott Hotel. Ways that in General the Hotel Franchised Use to Promote its Business in Terms of Technology. Shel Holtz of Holtz Communications Strategies theorized that many hotel groups are using the social networking sites to increase their hotel client statistics. The hotels use the social networking sites to add a face to the hotel’s brand name. The social networking sites tell a story and the current and future customers can ask clarification questions from the companies advertising their wares in the social networking genre. Holtz specified several names that maximized the social networking sites by including in its long list Ford, IBM, Ernst & Young, and the Marriott Hotels group. Holtz further opined that refusing join the social networking advertising media is not a very favorable alternative. Companies that join the social networking sites will generate more loyal customers. The Holtz Communications Strategies stalwart states that viewers and comment makers in the social networking sites will help spread the good word about the many advantages of using the advertised company’s products and services. Marketing Ways (Strategies). Given the people’s mistrust of advertising, customers prefer to buy products that are advertised by word of mouth. Word of mouth includes advertising spread through relatives and other satisfied customers. In the internet age, social networking sites allow people to freely give their biased comments on products and services. Consequently, the comment makers are not paid to give their favorable opinion on the site’s discussion of certain products and services, including the hotel comments. Thus, viewers of the comment would rather believe the social networking site’s comments when compared to the advertised messages of paid actors, models, and other individuals. This is the very essence of the Mr. Holtz personal comments (Shockley, 2010, p 91). Marriott Hotel favorably uses the social networking sites to increase its customer database. Marriott Hotel’s President John Monahan insists that the company is very pleased to joining the social networking bandwagon. The president observed that adverting through the social networking sites continues to jump into supersonic speed. The uses the social networking sites to advertise the hotel’s incentives, including free hotel stays for its promotion winners, to increase the current and future customers’ awareness of the many benefits of joining the line of satisfied global Marriott Hotel customers. In turn for the ease in making Marriott Hotel group reservations and monitoring other hotel inquiries, the current and future customers of Marriott Hotels group have to pay for the software download maintenance. However, many of the Marriott Hotels group’s customer stated that the cost of maintaining the software is okay because the resulting ease in contacting the hotel’s staff is made easier and time is saved (Bardi, 2010, p. 147). The cost of the application’s maintenance is very useful in making last minute Marriott Hotel group reservations as well as reservation cancellations. The company uses the internet to market its hotel services. The Marriott Hotels group’s managers place advertisements in order to increase the current and future customers’ demand for the company’s products and services. The company also admits offering the best customer service will make the current and future customers return to the Marriott Hotels group, dropping plans to spend one’s vacation in any of Marriott Hotels group’s competing hotels. Marriott Hotels use mobile phone applications to enhance its social networking site transactions (Chen, 2012). The Marriott Hotels group takes an opportunity to market the hotel’s services using mobile phone marketing. The mobile phone can communicate with Marriott Hotels group’s reservations officers. The current and future customers use the phone applications to determine if there are any vacancies in the local Marriott Hotels group branch. The hotel customers can generate updates on the Marriott Hotels group’s room vacancy, restaurant reservation, and other services. The hotels can easily communicate with customers. Marriott Hotels group uses the hotel applications to follow up the arrival or departure of a hotel client. Many hotel customers use their cell phones while driving their car towards the hotels. Consequently, the customers can have a constant reply from the hotel staff regarding their reservation. The customers use mobile phone applications to determine the nearest bar, restaurant, hotel, public places, landmarks, groceries, and other locations. Consequently, some customers use the mobile phone to access online internet social networking sites. The customer locates the nearest hotel. In addition, the customers can use the social networking sites to determine the public’s comments regarding the different hotels, the hotel’s amenities, the prices of the hotels, and social networking remarks or comments regarding the hotel’s services. Many customers use the iPhone, smart phones, or Blackberry to connect to the online social networking sites and other internet search sites. Marriott Hotels group uses the internet social networking sites to contribute to the company’s customer reservations. Further, Customers use their mobile phone’s map applications to locate the nearest available hotel, including the location of the nearest Marriott Hotels group location. Marriott Hotels allow the company’s current and future customers the capability to download the Marriott Hotels group’s hotel application software. Intercontinental Hotel, Hilton hotel and Marriott Hotels group allow the customers to verify their reservation status, amount of each day’s reservation fee, prices of their restaurant menu, prices of using the hotel’s many facilities and other prices. The current and future customers’ hotel reservation and inquiry activities are made easier by simply downloading the Marriott Hotels group’s hotel software application on their mobile phones (Chen 2012). The social networking sites showed several current and future customer feedbacks. Driving along the highway towards the nearest Marriott Hotels group, the customer opens the application to make sudden and unexpected changes in the customer’s reservation. Many customers requested that the current hotel reservation applications should be updated. Many customers stated that they wanted the phone applications to improve their hotel reservation options. Marriott Hotels group’s hotel reservation application is more compatible with the tweeter social networking site, when compared to filling up the same Marriott Hotel group’s hotel reservation form within the face book website (Chen 2012). The literature has its strengths. The article show that the company can lose in the hotel market segment. In addition, the article shows that Marriott Hotels group uses the Facebook social networking site. The literature also mentions that the company uses the Tweeter social networking site. Hormby Sharon (2010) insists that Marriott Hotel’s pricing structure contributes to the increase or decrease in the current and future customers’ demand for the hotel’s services. Consequently, the article correctly states that the hotel uses demand segmentation, optimization strategies, and price-elasticity theories to come up with an equilibrium price. An equilibrium price is the amount that both the sellers and the hotel’s current and future customers are willing to for the hotel’s services. The optimal equilibrium price increases the customers demand. Consequently, the hotel’s revenues increase. The Marriott Hotel group is composed of 3,300 hotels. The hotels are strategically scattered over 70 nations. The hotel chain includes the Bulgari brand name, Ritz- Carlton, and Residence Inn. The hotel’s head office is located in Maryland, United States. The compare has under its stead more than 140,000 employees around the world. The 1997 Fortune Magazine ranks Marriott Hotels as one of the best companies to find employment. The Marriott Hotels group is one of the favorite companies to submit a job application. The company uses the one yield revenue management processing system to increase the processing of the hotel’s customer billing statements. The hotel accepts an average of 75 million hotel reservations in one year. The hotel coordinates with the car rental companies, airports, and travel agents in order to monitor and increase hotel reservations (Hormby, 2010). The hotel uses the forecasting system to predict the next accounting period’s customer reservations. The company’s marketing includes reservations for group tours, business reservations, family vacation reservations, and personal reservations. The hotel caters to hotel seminars, parties, weddings, and other special occasions (Hormby, 2010). In addition, another article correctly states that offer excellent customer services (Ropeter, 1997). The article correctly states that the Marriott Hotel group has a training manual. The employees are made to master the sections enumerated in the training manual. The manual shows how each employee should act or avoid an act when a certain situation crops up within the confines of the hotel. The training manual builds pride within the hotel’s ranks. The lower ranked bell boys are trained to feel proud of their current rank. In the same manner, the training manual teaches all employees to treat all employees as cooperative parties to achieving the hotel’s goals and objectives. The Marriott Hotel administration implements a hands-on management style. The hotel’s management style focuses on pampering the customers with high quality services. Marriott Hotel’s line and staff employees take pride in keeping in touch with the hotel’s daily customer service transactions. Weaknesses of existing literature. The literature has its weaknesses. The weaknesses include the lack of comparative data. Comparative data includes comparing the hotel bookings between two competing hotels in one location or community. The literature does not mention the effect of implementing the social networking sites advertising, in terms of the sales increase or net profit increase. 4. Mandarin Oriental Hotel. Ways that in general the hotel franchised use to promote its business in terms of technology. A survey conducted shows that the Mandarin Oriental Hotel group is one of the top hotel choices in Asia (Miltenburg, 2005, p. 148). Mandarin Oriental markets its hotel services using a unique slogan. The slogan states “He is a fan”. The slogan is placed beside the picture of hotel customer comfortably sitting on one of the prestigious chairs of Mandarin Oriental Hotel. The advertising is used by the hotel in its social marketing advertisements (Luther, 2011, p. 15). Marketing Ways (Strategies). Mandarin Oriental Hotel uses advertising to increase its customer base (Anonymous, 2008). The company hired the Chinese star, Karen Mok, to promote the Mandarin Oriental Hotel brand in China and other nearby regions. Karen Mok has a very huge fan following. The hiring of Karen Mok will definitely increase the Mandarin Oriental Hotel’s reservation statistics. The Mandarin opens hotels in many locations around the world. The Mandarin Oriental Hotel holds seminars to increase customer revenues (Anonymous, Washington Women in Public Relations Honors Debra Silimeo with 2010 Washington PR Woman of the Year Award, 2010). The hotel held reward ceremonies in 2007. The recession of 2007 reduced the hotel reservation of Mandarin Oriental Hotel .Many luxury hotels around the world were also severely damaged by the global economic debacle. The economic drop forced many tourist to postpone their trips to Mandarin Oriental Hotel . Consequently, hotel accomodations dropped to figure that is lower than 69 percent. Some of the big hotels that were badly hit included the Somerset hotel group and the Babington House. The Mandarin Oriental Hotel had to depend on weddings, birthday celebrations, debuts’ and othe special occassions to replace the dwindling tourism economy. Consequently, the majority of Mandarin Oriental Hotel ‘s business were classified as wedding receptions and honeymoon reservations. Tourism started to bounce back to its former glory in 2010 (O'Connell, 2012). Strengths of Existing Literature. The above literature shows that Mandarin Oriental Hotel is one of the top hotels in the world. The literature mentions that the social networking sites augment the hotel’s other advertising strategies. The literature affirms that economic difficulties will reduce the global demand for hotel accommodations, including the Mandarin Oriental Hotel. The literature shows that the hotel must look for other revenue sources to fill the hotel’s reservation decline. The literature clearly explains that weddings form the bulk of the hotel reservations enrollment. Weaknesses of Existing Literature. The literature has some weaknesses. The literature does not show a comparison between the hotel check-in data of all hotels located in one community. The article does not include the detailed information of Mandarin’s sales compared to the hotel check-in sales of the competitors. 5. Jumeirah Hotel. Ways that in general the hotel franchised use to promote its business in terms of technology. Jumeirah Hotel’s marketing strategy is to become the hotel industry’s leader. To achieve this goal, the company puts up world class hotels and resorts. The company’s marketing slogan focuses on being different from the normal hotel industry crowd. The hotel pampers its clients with innovative, completely different, and customer-based services. The Jumeirah group of hotel chains has a water, school, restaurants, retail shops, and luxurious homes under its controllership. The hotel group has hotel branches in London, Spain, New York, China, and other strategic locations (Dale, 2012, p. 16). The Jumeirah group of hotels s uploads updates to its hotel services. The hotel’s current and future customers can open the hotel’s website and inquire about the latest service offers. In addition, the current and future customers can register and make hotel reservations (Gupta, 2009, p. 1293). Jumeirah is a group of hotels with a branch strategically located in Dubai, Saudi Arabia. Dubai Tourism includes generating customer reservation in its local hotels. The local Dubai tourism industry includes the Jumeirah hotels and resorts, Crystal Cruises, and the Nassau Paradise Island tours (Anonymous, Busines, The U.K.'s First Travel Industry Online Event, 2010). Marketing Ways (Strategies). The Jumeirah hotel group has a golf course. The golf course entices the foreign tourist to make reservations in the Jumeirah Hotel’s premises. The hotel uses the Face book social networking site to persuade tourists to visit the lovely desert territory of Dubai. The Jumeirah Hotel and Resort group offers the foreign tourists a cool night’s stay within the hotel’s many cool facilities. The hotel accepts its responsibility to care for the environment. The hotel also adheres to its responsibility to comply with its corporate responsibilities. The Jumeirah Hotel and Resort group also uses the Twitter, and LinkedIn social networking sites to invite the online viewers to reserve their next tourist stay in one of the pampering rooms of the Jumeirah Hotel and Resort group. To increase Jumeirah Hotel and Resort group hotel reservation, Dubai regularly holds tournaments. The small country invites golfers to play in Jumeirah Hotel and Resort group’s prestigious world-class golf courses. In turn, the foreign golfers book their hotel stay in Jumeirah Hotel and Resort group’ nearby hotels. During September of 2010, Dubai held the Best Corporate Golf Event in the Middle East. The event drove many golf masters and enthusiasts into the desert country of Dubai. Consequently, the hotel rooms of Jumeirah Hotel and Resort group benefitted from the increased hotel reservations. Most of the hotel visitors were golfers and golf enthusiasts (Leach, 2011). In addition, the government offers other tourism activities to boost the Jumeirah Hotel and Resort group’s hotel reservations (Anonymous, DTCM Releases 2005 Edition of its Flagship Tourism Manual, 2004). The Dubai government offers tourism information to prospective tourists. The government information drive impresses on the current and future customers that the country has many facilities that will make their short tourism stay in Dubai a very happy stay. The government persuades the prospective customers that the country has top quality hotels and other facilities that meet the high standards of the arriving tourists. Mr. Ahmed Al Tunaiji, DTCM Manager of Media and Advertising, states that offering Dubai’s prospective online social networking site customers information that will persuade the prospective clients to visit Dubai. When this happens, all efforts of the Dubai government will be offset by the increase in tourist dollars entering into the coffers of Dubai, including Jumeirah Hotel and Resort group’s cash boxes. The social networking site brochures are made of glossy paper. The glossy paper design will be pleasing to the eyes of the social networking site visitors. Many individuals prefer Dubai’s many amenities. Some buy property in Dubai. For those who can afford the high prices of buying property in Dubai, the country opens its welcome doors to people bringing tax dollars to the small nation. Dubai’s Crown Prince Sheikh Mohammed Al Maktoum uses all his resources to prop up Dubai as the financial and tourist attraction in the Middle East region (Yeoman, 2006). Today, Dubai has over 271 hotels sprouting like mushrooms all over Dubai. The country boasts of its Jumeirah Hotel and Resort group golf courses. The golf courses are at par with the top quality golf courses around the world. In addition, many visitors buy property in the Jumeirah Hotel and Resort group’s beach resorts. Dubai’s hotels has more than 29,000 room. The country boasts of over 29 shopping malls. The current Dubai has been classified as one of the bes stopover places in the world. People can visit Dubai and buy luxury and other items. The social networking sites boasts of the many amenities of Dubai, including the Jumeirah Hotel and Resort group’s hotels, resorts, and golf courses. Strengths of existing literature. The literature has its strengths. The literature proves that outside help will increase Jumeirah Hotel and Resort group’s hotel reservations. The literature shows that the Dubai government is steadfastly on the side of its local industries. By advertising the many benefits of entering Dubai’s tourist destinations, the tourists will enjoy the any love sights of Dubai. The literature shows that Jumeirah Hotel and Resort group’s golf courses contributes to the increase in the hotel’s room bookings, restaurant sales, gym facility visits, and use of the hotel’s other facilities and amenities. Weaknesses of existing literature. The above literature does not give details. The literature only speaks of generalities. The literature should mention the Cuban government’s detailed list of advertising expenses. In addition, the literature did not make a study indicating the effect of advertising and social networking site advertisements on the current hotel bookings. For example, the literature should indicate that advertising and social networking site advertising created a 20 percent increase in the hotel’s room bookings, restaurant men sales, and increase in the use of the hotel’s other facilities. Methodology of the five hotels’ literature. The researchers of the five hotels’ articles used the interview approach to gather their research data. The researchers interviewed the survey respondents. Next, the researchers submitted their reports to their peers or the press. Further, the peers or press officers included the articles in their journals or periodicals. PART II: Analysis of the best social media that in the general big hotels use. The above literature shows that the most of the companies use the Facebook social networking site. This is understandable. Since Facebook is more popular compared to LinkedIn and Tweeter, more people will view advertisements that are displayed in the Facebook social networking site. In turn, more people will be able to book their hotel reservations. Thus, the hotel must advertise the benefits of sleeping in its facilities in a site where more viewers will be able to view the advertisements. The most favorable social networking site is Facebook. Summarizing the above discussion, social networking site advertising augments current advertising media. More companies use social networking sites to increase current and future customers’ demand for the hotel’s services. Government intervention will augment the hotel’s current drive to increase room check-ins the use of other hotel facilities. Evidently, implementing the social networking site advertising technology augments the hotel’s current marketing strategies. REFERENCES: Anon, 2010. Business The U.K.'s First Travel Industry Online Event 2010. PR Wire , 15 September, 1. Anon.,2004. DTCM Releases 2005 Edition of its Flagship Tourism Manual. Middle East Company News , 27 November, p. 1. Anon, 2011. Hilton Garden Inn "Speaks Success" With New Adverstising Campaign. PR Newswire , 29 June, p. 1. Anon, 2011. Hilton Garden Inn Launches 'BizWords' Mobile Applications. PR Newswire , 26 September, p. 1. Anon, 2008. NebuAd Selected by AlwaysOn as OnMedia Top 1000 Winner. 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