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The ways of promotion 5 specific franchised hotels (Hilton, SolMelia, Marriott, Mandarin Oriental, Jumeirah) through technology - Literature review Example

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Tutor name: Date: Literature review, Tourism 1. Hilton Hotel. Ways that in General the Hotel Franchised Use to Promote its Business in Terms of Technology. Hilton Hotel’s marketing strategies include caring for the environment…
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The ways of promotion 5 specific franchised hotels (Hilton, SolMelia, Marriott, Mandarin Oriental, Jumeirah) through technology
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"The ways of promotion 5 specific franchised hotels (Hilton, SolMelia, Marriott, Mandarin Oriental, Jumeirah) through technology"

Download file to see previous pages To achieve this goal, the company espouses saving scarce water resources for future needs. The company also lessens current energy use to allowable levels. The company espouses the use of reusable energy. The company implements activities that will serve as guides for future environmental protection programs (Pride, 2012, p. 33). Further, Hilton Hotel’s Senior Vice President Mike Ashton emphasized the company’s social marketing strategies include offering its hotel guests perks. The perks include access to seamless internet, mini bars, movies, fax machines, and other communication amenities. The Hilton Hotel amenities will outshine the privileges of its competitors in the global hotel market place, including Marriot group of hotels, Sheraton hotel group, and Intercontinental hotel group. Hilton’s Ashton reiterates that the current marketing strategy builds unwavering customer confidence in the Hilton brand, generating the customer’s emotion –based prerogative (Tungate, 2008, p. 148). Further, Marriott Hotels group’s Chairman Bill Marriott writes posts onto the company’s social networking blog sites. The posts are arranged according to blog publication date. In addition to the date arrangement, the blog posts are also arranged according to blog topics. Mr. Marriott’s posts pertain to several customer topics. The topics include food, travel, sports, politics, movies, and books. Mr. Marriott’s blog sites are classified by the blog site visitors as reliable and up to date. However, people classify the neutral social networking sites as more reliable compared to Mr. Marriott’s self-serving website blogs (Rosen, 2011). Another news item states that Hilton uses advertising to increase hotel reservations (Anonymous, Hilton Garden Inn "Speaks Success" With New Adverstising Campaign, 2011). The Hilton group of hotels uses the popularity of mobile phone texting and other social networking environments to transform the current Hilton group of hotels marketing campaign a two notches higher. The Hilton group of hotels communicates with its current and future customers by using acronyms. The acronyms are used to explain the many benefits of having one’s sound sleep within one of the cozy rooms of the Hilton group of hotels. The hotel uses the social networking sites to reach out and move the undecided tourists to make a reservation in any of the Hilton group of hotels’ global locations. The company’s 2011 marketing strategy focuses on two things. First, the company will understand the current and future customers’ languages. Next, the company will includes speaking the current and future customers’ language in communicating the company’s many benefits to the attentive future customers. Hilton group of hotels’ Vice President Judy Christa Cathey, in charge of global marketing, reshapes the current company policy to speaking the customers’ language. This means that the company’s officers and employees will do their best to put themselves in the current and future customers’ shoes. The line and staff employees of Hilton group of hotels will think as the prospective customers think. This way, the company’s line and staff employees will be able to think ahead of the customers. The company’s officers will not have to wait until the customers’ will explain what is in their demanding mind. The company will offer amenities that will meet the customers’ current and future needs. The policy will increase hotel re ...Download file to see next pagesRead More
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