This essay discusses that communication media help the organizations to communicate with the potential customers in a simple and precise manner. In that context, email newsletters is one preferred mode of communication resorted to by healthcare providers…
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From this study it is clear that most often the already existing patients constitute an accessible potential for generating additional business. Email newsletters not only allow the healthcare organizations to stay frequently in touch with their customers, but also allow them to keep their customers continually apprised of the availability of new procedures, latest developments taking place in specific fields and specialties, important events, available equipments and varied helpful promotional activities. The already existing patients are often more likely to subscribe to the additional services offered by a healthcare organization, provided they take the care to inform them and communicate with them. Hence, email newsletters are a great means of sharing ideas with the customers.This paper declares that email newsletters are an effective means of communication between the customers and healthcare services providers. They not only prove to be cost effective and efficient in the long run, but allow the service providers to customize their marketing approach, while taking into consideration the health records of the existing customers, available with them. They also allow the service providers to provide links to their central website, which can be used by the customers to access additional information and reassurances if and when required by them. In an E-commerce approach to healthcare marketing, it is essential to seek and retain customer confidence,...
They can choose to subscribe to the newsletters published by the healthcare organizations by simply sharing their email address and ticking the box provided on the websites or the regular paperwork of these organizations (Blumberg, 2005). Anytime, the customers can unsubscribe these newsletters by visiting the oft provided link (Blumberg, 2005). So email newsletters allow the patients to access information, as and when they want. Effectiveness Email newsletters are an effective means of communication between the customers and healthcare services providers. They not only prove to be cost effective and efficient in the long run, but allow the service providers to customize their marketing approach, while taking into consideration the health records of the existing customers, available with them. They also allow the service providers to provide links to their central website, which can be used by the customers to access additional information and reassurances if and when required by them (Blumberg, 2005). Confidentiality However, care needs to be taken to protect the privacy and confidentiality of the customers while using email newsletters to communicate with them. In an E-commerce approach to healthcare marketing, it is essential to seek and retain customer confidence (McFadyen, 2008). Any inability to safeguard customer confidentiality and privacy may lead to repercussions that may prove to be counterproductive to the business interests of an organization in the long run. It’s Different The suggested mode of conducting marketing communication differs in many ways to the other modes of communication. First and foremost it is quick and cost efficient. Besides, to a great extent it takes the customer consent and preferences into
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Correspondingly, it can be viewed that the world is gradually moving towards the digital age. These technological transformations have resulted advertising agencies to face with numerous challenges. These challenges often generate inefficiency in client’s-agency relationship.
The marketing communications is a crucial element for a company as it is responsible for communing with the public the corporate affairs, events, product launches and extensions, price cuts and discounts, an outlet or facility launch, social involvement and community concerns, and news featuring other values and concerns to secure consumer trust.
The present era is rightly characterized as an “era of internet technology and social media” because at present the world is more socially integrated as it has been ever before. It has been realized how important it is to bring people and businesses of diversified background closer even though they are distant geographically.
According to the paper communication starts right from the development of brand’s slogan and has never ending limits, when it comes to influencing consumer behavior in the favor of the brand. Marketers and researchers in the field of marketing communication has observed that marketing communication has stayed in the core functional area of businesses and proved to be as vital asset for the organization.
The advent of buyer’s market has created the requirement of consumer based marketing. Marketing in present days is no longer regarded as a supplementary activity of organisations, instead marketing plays an important role in business apart from production and finance.
The communication process involves a sender and a receiver between whom a message is sent and received respectively. This is a general process that applies to any form of message, mode of communication and any type of senders and receivers. Our concern is with using the communication process in an effective way suitable for transmitting marketing messages used for advertising purposes.
To realize an integrated marketing approach, different methods that are applied by an organization must reinforce each other, such that at the end, the whole marketing campaign becomes successful. Through the combination of different marketing promotional methods, the
The writer claims that the main objective of marketing communication can be derived in a simpler way with the understanding of the customers as well as brand building through effective handling of knowledge. The market research will help to find the effect of different market research technique used by the company.
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