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How the Internet is Changing Market - Research Paper Example

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In the paper “How the Internet is Changing Market Research?” the author analyzes marketing research, which is observed to be a bridge between the ultimate consumer and the business management which links the two parties through an information network…
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How the Internet is Changing Market Research
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"How the Internet is Changing Market"

Download file to see previous pages The marketing research activities are based on a number of techniques to gain potential information from the marketplace. Activities of primary research which enables the use of primary tools can conduct interviews on groups of people or on specific individuals. These interviews conducted over focus or target groups are conducted either personally or through telephones or by rendering mails. Again the data can be gathered by the researcher through the conducting of experiments where control over the data variables is rendered through effective observation. After the division of the population into focus groups questionnaires are designed to conduct interviews to help retrieve potential data. After collection of potential data the same can be tested using statistical tools or hypothesis is conducted on the same to help retrieve potential inferences (Isikli, 84-88, Jakubiak, et. al. 7-11). Use of Internet Research Techniques in Marketing ResearchWith the advent of internet technology several firms like Procter and Gamble have gained considerably. It is because the development of internet has helped the company in building a test market wherein the company can launch new products and services to help reach a large number of consumers spread along large geographical areas and territories. These consumers can render potential ratings to the new launches on gaining required information and also renders their personal information on the same. These ratings and personal information serve as potential databases....
After collection of potential data the same can be tested using statistical tools or hypothesis is conducted on the same to help retrieve potential inferences (Isikli, 84-88, Jakubiak, et. al. 7-11). Use of Internet Research Techniques in Marketing Research With the advent of internet technology several firms like Procter and Gamble have gained considerably. It is because the development of internet has helped the company in building a test market wherein the company can launch new products and services to help reach a large number of consumers spread along large geographical areas and territories. These consumers can render potential ratings to the new launches on gaining required information and also renders their personal information on the same. These ratings and personal information serve as potential databases to the consumer goods company which in earlier times had to be gathered through building of a market research team that would roam about the market place to gather potential business data. This activity of the business company would have led to the increase of business costs and would also require a large amount of time to be expended on the same. Hence with the advent of internet technology these business companies which survived on the basis of considerable information retrieved from the market place to help reduce the cost of gaining the same. Again the use of internet based technology in regards to marketing research activities also helps the consumer goods company in gaining large amount of secondary data that is used by the company later on to train the sales and organizational staff. Secondary data generated from the internet can be potential information in regards to the competitor’s position and their ...Download file to see next pagesRead More
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