Mobile Service Providers: What Is Important for You - Research Paper Example

Download file to see previous pages attitude survey 24 Figure 11: GPA scorecard of attitude survey of international students studying in Australia 27 Figure 12: Correlation between various determinants of consumer attitudes 33 Figure 13: Price as a determinant of choosing mobile phone service providers for international students studying in Australia 36 Figure 14: Convenience as a determinant 37 Figure 15: Service quality as a determinant 38 List of Tables Table 1: Variables for consumer attitude survey 6 Table 2: Matrix of respondents' choice on means of communication 14 Table 3: Descriptive statistics of data pertaining to...
erpretation of strength of correlation 33 Table 9: 2011 Cell Phone Providers Review Comparisons 42 Photo Credit Cover page: http://www.smart-phone-cards.com/blog/wp-content/uploads/2009/06/cell-phone-buying-guide-300x203.jpg Chapter 4: Finding, Analysis and Discussion 4.1 Findings 4.1.1 Major findings The following are the major findings were made during the study. 1. The consumers relied more on such determinants as service quality, price, and convenience rather than features, branding and recommendation. It was obvious that any form of recommendation be it recommendation by family members, friends, celebrity endorsements, or from reports etc. for choosing the mobile service provider was the least accepted by the international students studying in Australia. 2. A very strong positive correlation existed between a. Price and convenience b. Price and service quality. c. Convenience and service quality d. Service quality and brand loyalty e. Brand loyalty and service features 3. A strong positive correlation existed between a. Price and service features b. Service quality and recommendations 4. A moderate positive relationship existed between a. Convenience and brand loyalty b. Service quality and features c. Features and recommendations. 5. Weak negative correlation existed between and 6. Very weak negative correlation existed between convenience and recommendations. 4.1.2 The other findings The other findings of the study are: 7. The international students studying in Australia, participated in the survey were more likely to use Skype (GPA = 87) than any other means of communication. This is followed by E-mail (GPA = 84). The Internet secured the third place with GPA = 83. Surprisingly, the social networking website Facebook (GPA = 81), scored much high over the cell ...Download file to see next pagesRead More