Students Eye Careers in Creating Mobile Applications - Research Paper Example

After analyzing the external environment, the business proposal focuses on the internal issues. The internal assessment requires different requirements such as business name and the products that shall be provided to the potential customers. In a similar fashion, the next part elaborates the rationale and reasons that were used to select a particular business. Having entertained these objectives, the business proposal elaborates the mission, vision, goals, and objectives. Being strategic in nature, it was highly important to consider these factors before moving ahead.

The PESTLE analysis

The PESTLE analysis takes into account and evaluates the external business environment. The political aspect of the analysis considers the political dimensions of the external business environment. In the business proposal, the UAE’s political environment remains investment-friendly and supports investment activities in the country. The economic analysis considers external economic factors which directly or indirectly affect businesses and their operations. It takes into account GDP rate, trade balance, and so on. The social analysis considers social issues. It uses education, health, population, and other indicators and evaluates them in the light of objectives. In the business proposal, the UAE education graph has been constantly increasing, showing the resolve of the UAE government toward the education cause. The technological analysis puts light on technology-related issues. The UAE is experiencing substantial growth in the IT and telecommunication industry. In this regard, the role and contribution of DSO have been remarkable towards the technological development of the UAE. The legal analysis takes into account the legal aspects that are prevalent in the external environment. The UAE has the most efficient and competent judicial system. The environmental analysis describes environment-related issues. It takes into account pollution, CO2 emissions, greenhouse gases, and other issues affecting the local or international environment. The UAE government has introduced the EIA program. The main objective is to assess environmental and factors affecting the environment. For that purpose, the UAE government has put in place strong measures.

Business name, products, and services

This segment includes business names, products, and services that the company shall provide to potential users. U-Phone Mobile Company Limited has been proposed name for the company. The company shall be registered with this name and having patent rights attached to the name. The proposed business shall offer numerous mobile applications development that includes iPhone, Android, BlackBerry OS shall be used to develop different mobile applications.

Reasons for selecting the business

The purpose of this section is to highlight the reasons behind the selection of the proposed business and the proposed industry. It takes into account different angles and measures which are relevant to the proposed business and the proposed industry. This segment has considerable significance in comparison with the other segments of the business proposal. First, it highlights the specific industry and its current business, marketing, demand, and supply aspects of the business. It not only focuses on the mobile users but also indicates the changing trends and patterns from the traditional use of mobile services to the latest mobile applications such as iPhone, Blackberry, Android, and so on.