The company has to decide which marketing channels are going to be used to get the message out. The firm is starting its penetration of the Canadian marketplace. Getting a big impact would a good way of starting a marketing communication campaign. Even though it is the most expensive channel I recommend the company use a local Canadian television station to send their message to the customers. The firm has to create a 15 second commercial. The commercial would be aired for a span of two to four weeks. The duration of the marketing ad depends on the negotiated price with the television station. The marketing message to let the Canadian people know about the company emphasizing the Too Fresh to Go brand. In the air commercial at the bottom of the ad the address of corporate website will be shown. The internet will be the primary tool the company will utilize to develop a communication plan. The website will have of information about the products, its nutritional content, and places where customers can go to buy the products. It will also serve the purpose of connecting with the customers in order to obtain valuable feedback that can be used to make product improvements. Advertising and promotional programs The firm will use the initial television ad as a way to get the word out about the existence of the company.