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Marketing - Tiffany's & Co - Research Paper Example

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Tiffany & Co A Project Report On Atlas Investments and analyzing whether ‘The Franklin Fund’ should invest at Tiffany & Co. to achieve a return of at least five percent every year for the next five years or not. For the company Atlas Investments Submitted By: ………………………………………
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Marketing - Tiffany's & Co

Download file to see previous pages... All the information submitted is true and correct to the best of my knowledge and belief. Date ……………………………. Signature …………………………. Table of Contents Table of Contents 4 Executive Summary 5 A brief history of the company 5 A brief biography of the current CEO 6 Market analysis 6 Financial analysis 7 Revenues and earnings over the past five years (2006-2010) 7 History of the share price over the last five years 8 EPS ratio over the past five years 9 P/E Ratio over the past five years 10 Competitor analysis 10 What do investment analysts say about Tiffany & Co. 11 Findings of the Research 11 Recommendation 12 Reference 13 Executive Summary Tiffany & Co. is a company with holdings that mainly operates through its subsidiary companies. The company mainly engages in jewelry manufacturing, product designing and retailing activities. However, the major portion of the sales is earned from its jewelry and specialty retailer, Tiffany and Company which operates primarily in North and South America and has stores in United States, Canada, Brazil and Mexico. Apart from these nations, a substantial amount of sale for the company products comes from Asia-Pacific and European countries. A brief history of the company Established first in New York in the year 1830, Tiffany & Co. during its initial years saw great growth prospect in the fancy and stationery goods market. With an advance of $1,000 from Tiffany’s father, 25 years old Charles Lewis Tiffany and John B. Young opened their first store at New York City. Inspired by the natural world, their products bore the mark of harmony, simplicity and clarity, which went on to become the hallmark of the company’s designs ranging from their silver hollowware and flatware to jewelry at later stages. It was in 1867, that Tiffany and Co got international recognition, when a foreign jury at Paris Exposition Universelle handed over the grand prize for silver craftsmanship. As it went on to spread its wings, Tiffany & Co. went on to establish the first American school of design, The Silver Studio. In 1886 the company created another benchmark when it launched the engagement ring Tiffany® Setting which went on to become a new symbol in the jewelry industry. Tiffany won the greatest of honors and awards and held the leading position in thee world of designer jewelry creation. Tiffany boasted of being one of the most trusted and appreciated jewelry brand for many distinguished personalities of the American society; who preferred Tiffany & Co. over any other jewelry brand. The company continually changed and updated its designs to keep pace with the changing taste of the modern customers. One can get hold of all the legendary design patterns of Tiffany in the annual Blue Book Collection. Published for the first time in 1845 this book catalogues the best of all glamorous and spectacular jewelry created by Tiffany. Today’s version of the catalogue showcases the elite range of diamonds and colored gems that have been encrusted in wide range of precious metals For its elegant style and rich heritage over the past two centuries, Tiffany has gained the reputation of being the ultimate source of gifts for most cherished occasions of life.(Tiffany & Co., 2011). A brief biography of the current CEO Michael J. Kowalski, the chairman and CEO of Tiffany & Co. is a renowned jeweler who was appointed as the president of the company back in January 1996. In 1999 he was ...Download file to see next pagesRead More
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