Marketing Luxury Brands: The of True Religion Apparel, Inc - Case Study Example

Comments (1) Cite this document
Luxury brands have usually been linked to the central competences of premium pricing, high quality, craftsmanship, creativity, innovation, and exclusivity, all of which are embodied by the True Religion brand. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Marketing Luxury Brands: The Case of True Religion Apparel, Inc
Read TextPreview

Extract of sample
"Marketing Luxury Brands: The of True Religion Apparel, Inc"

True Religion Apparel, Inc., just like other luxury groups, targets its products at consumers on the apex of the rich scale. These self-chosen privileged consumers are essentially insensitive to price and prefer to use up their resources and time on items that are entirely lavishness instead of necessities. Due to these, prestige and luxury brands have dominated a firm and usually irrational customer loyalty.
True Religion Apparel, Inc. depends greatly on its capacity to market products/services to wealthy, trendy consumers. The luxury brand, since 2003, has highlighted wash, fit, styling, and perfection in their brand (Hoover 2008). However, just like any organization, the brand has its own strengths, weaknesses, opportunities, and threats. Strength True Religion produces most of its denim produces in the United States which gives job security to its factory workers and a kind of satisfaction to its consumers. The marketing program of the company has enabled the brand to position itself as the leading retailer of luxury denim. Due to this, True Religion has acquired an excellent financial position with substantial profit and without debt (Hoover 2008). Weaknesses True Religion confronts aggressive competition in the industry, with a number of the competitors being supported by bigger corporations with larger assets and resources. Moreover, the company is positioned in a small-scale market and its financial performance depends greatly on the capacity of management and design teams to forecast fashion trends. Opportunities There are actually numerous opportunities for True Religion, but the major one is global expansion which will generate greater prospects for revenue increase, as majority of overseas markets are fairly unsaturated. Threats If True Religion keeps on expanding at a remarkable pace, which is what it is doing now, it will increase the possibility of market saturation. Aside from this risk, one major threat is the competitors. Based on the SWOT analysis, three recommendations can be made. First, a brand extension that involves the motivations for consumer demand for acceptance, quality, and status. Second is a brand extension that puts emphasis on brand equity. And third, True Religion should take into consideration the risk of brand dilution, consumer demand, organizational experience, and competitor analysis. The managers of True Religion display a level of conflict in forecasting and instead depend on the tradition of the company and the experience of the founded. Nevertheless, the company should be interested in competitor analysis, brand dilution, and consumer demand as well, all of which have the capacity to ruin the status of the brand. The case study and other literature on the subject shows that when taking into account decision criteria, related possibilities of brand dilution, and assessing symbolic view of suitability is fundamental to the enhancement of brand equity with the brand’s tradition (Kapferer & Bastien 2009). These can be verified through qualitative research and are supervised and organized by the sales and marketing departments (Hines & Bruce 2007). Although True Religion has a great opportunity with brand extension it should have backing from the senior management for forecasts and budget targets. True Religion is operating in a high risk and highly competitive clothing industry, with the biggest percentage of its Read More
Cite this document
  • APA
  • MLA
(“Marketing Luxury Brands: The Case of True Religion Apparel, Inc Study”, n.d.)
Retrieved from
(Marketing Luxury Brands: The Case of True Religion Apparel, Inc Study)
“Marketing Luxury Brands: The Case of True Religion Apparel, Inc Study”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
reichmann added comment 5 months ago
Student rated this paper as
Great work done on the "Marketing Luxury Brands: The Case of True Religion Apparel, Inc.". I think it is the best text I have seen so far.
...Price Service Advantage up to six services. Toyota uses a range strategy to promote Kluger. Toyota is known for its upmarket automobiles, quality and its premiumness. To promote Toyota as a brand, the company concentrate its efforts on creating a single united culture of safety and durability synonym with Toyota. Kluger is an extension of the Toyota culture for the comfort and enjoyment of entire family. Kluger, a crossover vehicle is launched to tap the demand of upper class families who may make occasional pleasure trips within or outside the city. Kluger aims to establish itself as a synonym for luxurious, enjoyable, family transport vehicle. It target Generation X who vote for ease of use of vehicle...
3 Pages(750 words)Essay
Chiquita Brands Inc
...?Chiquita Brands – A Case Study Analysis Background Chiquita brands Inc. is a US-based producer and distributor of banana and other produce, all collectively under the brand name Chiquita. It is the biggest supplier of bananas in the whole of Europe and shares top ranking with the world’s largest banana producers. It accounts for about 40% share of the US market, more than half of which represents banana sales. In 2007, the last year covered by this study, it generated $4.7 Billion in revenues from its operation in more than 70 countries worldwide (Chiquita Brands website). The company operates in three divisions or...
6 Pages(1500 words)Essay
Chiquita Brands Inc
...? Chiquita Brands: Corporate Ethics Introduction Corporate ethics grew from the radical concept that business was meant not only for itself (Friedmanin Duska, 2007) and its owners but for the planet at large. It is no longer business for business’ sake but for the sake of all stakeholders. It is along this direction that this paper is written: to see how business, particularly big business, pursues its role as a corporate citizen. The paper would take a look at Chiquita Brands, one such organization that has dominated a niche in the world market for bananas, generating as much as $4.7 Billion in revenues in 2007 from its operation in more than 70 countries (Chiquita website). Corporate...
4 Pages(1000 words)Research Paper
Luxury Marketing-
...the factors like product quality, price, brand name and store environment in case of cosmetic and perfumes. The demography of the region, fashionable trendsetter and young population with high disposable income has contributed towards the growth of the market and are looking for more exotic perfumes at reasonable price16. The customer can be retained by providing quality product that has long lasting and exotic aroma. The vendor selected by the customer is based on the requirement like quick availability, price and quality. Since in this case the perfume is a luxury good to the customer the quality and brand name plays the key role....
5 Pages(1250 words)Essay
Counterfeit Luxury Brands
...Hypothesis 8 Consumers who have higher status consumption perspective will have positive impact on the willingness to buy counterfeit luxury brands. Consumers who have a high status consumption perspective tend to purchase counterfeits of luxury brands because such consumers regard status as a final determinant of consumption. They are determined to achieve parallel status on the premise that their ability to buy counterfeit luxury brands is an indicator of parallel success as with those well-to-do consumers. This self perception about parallel status and the driving motivate often leads to a positive impact on the purchasing...
1 Pages(250 words)Essay
Marketing strategy 4Ps of luxury brands and mass-market brands
...Marketing, Speech/Presentation of Marketing, Speech/Presentation My fellow group have so far talked about the two different business models, for luxury brands and non-luxurious brands and also discussed about the economic downturn that caused changes in the marketing strategies of these businesses. Now, i am going to discuss in detail how the strategies after the recovery from economic downturn changed. After the downturn, there followed an emergence of a new pattern characterized by heterogeneous groups of potential buyers. The diversity in the potential buyers caused the businesses to think and devise a new strategy...
3 Pages(750 words)Essay
Limited Brands INC
...the company since it will deal in a wide array of products and beauty apparels, and it will target a wide consumer base. These two strategic options are expected to increase the company’s sales as well as its increase its market share, and therefore it will be able to have more resources and adequate technology. 1.0 Limited Brands INC Limited Brands is a multinational clothing and fashion accessory retailer that was founded by Leslie Wexner in 1963. At the time, Leslie sought to deal with a limited range of products by providing only for younger women, hence the name Limited Brands. Leslie’s passion in fashion was introduced and...
42 Pages(10500 words)Essay
True religion jeans brand
...Task “True Religion jeans brand” Is the premium jeans industry an attractive market? Develop an understanding of the industry structure and market dynamics. The premium jeans industry forms an attractive market despite harsh factors such as the recession, which threatened the premium industry. The approximate cost of a premium jeans ranged from$200 and above, this cost is relatively higher and the consumers did not have available cash, consequently a decline in the market. It is realizable that, a combination of increased price of the rough material and the change in the market structure contributed to...
1 Pages(250 words)Essay
American Apparel Case
...that fired him hired a new interim Chief Executive officer to act on behalf of Charney. Against his will, the hedge fund investors are now negotiating with the board, bringing a draw back on his plans as there is a possibility that this effort of the hedge investors will trigger appointment of a new management team with Charney in exclusion This paper do not agree with these events as Charney is not proven guilty in a court of law. The challenges facing him are just allegations that are not yet proven to be true. Works Cited Bair, Jennifer,and Gary Gereffi. "Upgrading, uneven development, and jobs in the North American apparel industry." Global Networks 3.2. 2003: 143-169. Durif, Fabien, Krug, E. G.,...
1 Pages(250 words)Assignment
Luxury Marketing. Chanel case
...Executive Summary One of the first contrasts between the luxury products section and different portions is the way that the previous does not utilize the conventional marketing strategies to speak to its consumers. The present paper looks to analyze the buying behavior models of the luxury brand Chanel and the courses in which it is imparted by giving actual case. Also, this study will talk about the negative point for the luxury brand and proposal will be paid at last in relation to other 'luxury brand touch points'. Luxury Marketing Introduction ...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Marketing Luxury Brands: The Case of True Religion Apparel, Inc for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us