Nobody downloaded yet

Direct marketing. An advertising campaign - Essay Example

Comments (0) Cite this document
Summary
Direct marketing is perceived by many customers as an undesirable way of marketing products. Direct marketing includes techniques such as telephone sales and unsolicited emails. When companies rely on these techniques their credibility as a firm is downgraded…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Direct marketing. An advertising campaign
Read TextPreview

Extract of sample
"Direct marketing. An advertising campaign"

Download file to see previous pages Direct marketing is perceived by many customers as an undesirable way of marketing products. Direct marketing includes techniques such as telephone sales and unsolicited emails. When companies rely on these techniques their credibility as a firm is downgraded. There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons. A company that has been very successful globally using a direct marketing approach to sell its products is Amway. Interactive marketing involves having contact with the customer in order to obtain a reaction and feedback from them. The tool that is utilized the most in the 21st century in the application of interactive marketing is the internet. Social websites such as Facebook provide great interactive mechanisms that can be used by marketers to communicate with the customers. A website that revolutionized the way people watch programming is Hulu.com. Hulu offers television programs in its website free of charge. The programming has very short commercial breaks. During these commercials many advertisers used interactive marketing by providing short one question questionnaires. 7. Samir - participation I like your response but you failed to mention a direct marketing method that is often by companies which is direct telephone sales calls. This method of marketing is very outdated and his perceived in a negative connotation by the customers of today. Nobody likes being pressure into buying a consumer product they don’t want or need. I think that the government should regulate telemarketers to avoid the invasion of privacy these sales phone calls represent. Most of these companies are obtaining their sales leads number using unethical practices. I think that interactive marketing has a lot of potential for companies doing business the US marketplace as well as abroad. 8. Kelly – participation Convenience is one of the attributes customers look for the most in their shopping experience. A company that has revolutionized the supermarket industries is Sainsbury’s. This UK firm has a service that allows shoppers to purchase their groceries through the website. The online order is subsequently delivered to the person’s home. This service saves shoppers a lot of time and it saves them money in commuting expenses. At $4 a gallon customers have to save gasoline any way they can. Other companies such as Walgreens are achieving interactive marketing by offering special offers that can only be redeemed online. For example when the customer completes an online survey at the corporate website they are eligible for coupon savings. DQ1 An advertising campaign that was very successful due to its ingenuity, creativity, and ability to captivate the minds of the viewers was the Geico ads. Geico has been running a series of ads using the Gecko character in order to transmit a Geico’s slogan, “15 minutes could save you 15% or more on car insurance.” The ads are very funny due to the Gecko character. The Gecko has become such a sensation that Geico created an autobiography online video story of the Gecko on its corporate website. This is all great stuff. I believe that this character is the reason Geico has become such a successful auto insurance company. Prior to the start of the Gecko series of commercials Geico was not a household name in the minds of American consumers. An ad campaign that lacks a marketing message due to its simplicity is Corona’s beer advertisements. These commercials consist of a man and woman in the beach in lawn chair, the actors done move while stuff occurs around them at the admiration of the Corona beer. The commercial are poor because they do not send a clear marketing message and they are not emphasizing any of the attributes of the product such as quality, flavor, and price. The commercial seem like a low budget project in comparison with the spectacular commercials its competitor ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Direct marketing. An advertising campaign Essay”, n.d.)
Retrieved from https://studentshare.org/marketing/1423448-direct-marketing-an-advertising-campaign
(Direct Marketing. An Advertising Campaign Essay)
https://studentshare.org/marketing/1423448-direct-marketing-an-advertising-campaign.
“Direct Marketing. An Advertising Campaign Essay”, n.d. https://studentshare.org/marketing/1423448-direct-marketing-an-advertising-campaign.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Direct and e-Marketing
As Tapp defines, Direct Marketing is a way of acquiring and keeping customers by providing a framework for three activities: analysis of individual customer information, strategy formation and implementation such that customers respond directly. (Tapp 2000 cited in Roll 2003)
4 Pages(1000 words)Essay
Direct Marketing
It is generally visual in nature but sometimes it may also be auditory. Different authors have provided different definitions of direct marketing. Drayton Bird (2000), have described it as an advertising activity which creates as well as exploits the direct relationship existing between the buyers and sellers (Mullin, p.1).
8 Pages(2000 words)Essay
Direct and marketing communication
The company focuses on retailing European clothes of superior quality. Anthony Menswear uses business to consumer marketing through several activities such as internet marketing, advertising, and public relations and maintaining brand reputation. Since the initiation phase, Anthony Menswear has maintained a good status in apparel business by providing ranges of quality products in affordable rates.
6 Pages(1500 words)Essay
Advertising Campaign
The University of South Australia is a modern and successful university with a rich history. It has various divisions like business, education, arts, information technology; and engineering. It is a major source of Australian higher education offshore. International students make up for about 30% of its students as compared to the national average of 21 per cent.
2 Pages(500 words)Case Study
Case Study of a specific Advertising Campaign
Subsequently, the company launched a campaign to transition the brand identity from the existing ‘Hutch’ to the new ‘Vodafone’. While the campaign was a huge success, with people recognising the new brand identity all over the country, the level of acceptance for the new brand was relatively low.
8 Pages(2000 words)Essay
Nike Just Do it advertising campaign analysis
Nike’s “Just Do It” advertisement campaign and slogan is one of the iconic campaigns that have lasted for more than two decades. This work outlines its target auditory, segment target promotion, campaign strategy and evaluation of the ad campaign. Nike targeted the people aged 18-40 years and women in the advertisement campaign.
8 Pages(2000 words)Essay
Marketing Campaign for a Successful Product Launch
ters will use the report as a basis of reference to judge whether they can validate the marketing campaign plan that is supposed to spearhead the successful launch of both Nokia Lumia 920 and Nokia Lumia 820 in the South Africa market. In this report, Nokia’s manager for the
20 Pages(5000 words)Essay
Marketing advertising report
Due to lack of marketing expertise, the manager has asked the researcher to handle advertising aspect of Laneway Festival, which is on the verge of expansion and has recently expanded its business portfolio by launching shows in Singapore. The manager has a clear objective of
8 Pages(2000 words)Essay
Direct, Interactive & Digital Marketing
However, digital marketing is a marketing strategy that often employs social media platforms in advertising and selling companies
8 Pages(2000 words)Essay
Integrated Marketing Communications and Advertising
Marketing constitutes of integrated marketing communication which is a process that uses all the marketing communication channels like advertising, sales promotion, direct marketing and public relations to work together in promoting a brand or a product. [2]
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Direct marketing. An advertising campaign for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us