Non Profit Organizations - Research Paper Example

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After a long career as a Marketing Manager for Coca Cola, a friend of yours is thinking about taking a senior marketing position in a not for profit organization. What are some of the major differences she should expect to encounter?…
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Download file to see previous pages The friend should expect a great deal of difference as per her working domains. For starters, she must understand that this is a wholly differential undertaking and it would mean that she will have to undergo work which is haphazard and without any due incentives coming to her fore. She will have to comprehend how as being the Marketing Manager at Coca Cola will she replicate the same within her realms at the not for profit organization. There is evidence in the form of understanding that the not for profit organizations do not bring in that many incentives and bonuses which Coca Cola might promise at any given times. This is suggested by the company policies of the two institutions – the not for profit organization and Coca Cola. Since Coca Cola is a thriving business which is based upon the premise of raking in a profit on all counts, the not for profit organization does not exist as such1. There is reason enough to believe that the not for profit organization would bank solely on getting the job done and would not warrant any benefits for its employees in the long run. Therefore, one must understand that the giant corporate enterprise (Coca Cola) would be better placed to give her a better career opportunity than the one which has been promised by this not for profit organization....
This is not the case within her role at Coca Cola where she worked as the Marketing Manager. She should expect to see that people are more laidback in their nature whilst working for the not for profit organization as they do not receive any benefits as such. This would mean that there are anomalies of different kinds and shapes within the reins of the organization2. Also what is important here is an understanding that Coca Cola believes in catering to different audiences all over the world and its scope is more broad which is not the case with the not for profit organization where their limitations are many and their incentives are minimal to state the least. In essence, these are some of the most important issues that could be drawn up within the realms of the comparison that is done for this friend whilst choosing the not for profit organization over her present day Marketing Manager role at Coca Cola. 2. You are the Marketing Director of a non profit organization focused on promoting healthy eating habits of young school aged children. How would you do this? As the Marketing Director of a non profit organization which basically believes in inculcating healthy habits within kids to eat good food, I would first and foremost ask the publics to engage with my organization in an able capacity. Since I am the one who would have to oversee the reins of the non profit organization, my role becomes magnanimous all this while. I would have to find ways and means through which my company can move forward with distinction and a sense of ease and empathy coming from the realms of the different players that are present within the non profit industry as well as the general public for whom my organization is in operation. Therefore, my role becomes ...Download file to see next pagesRead More
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