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Integrated Marketing Communications: Nokia's case - Essay Example

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This essay explores the integrated marketing communications using Company Nokia as an example. This paper discussed various factors that affect planning of strategies for the company using SWOT and PESTEL analysis, competition analysis and product analysis…
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Integrated Marketing Communications: Nokias case
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Download file to see previous pages This research will begin with the external analysis – PESTEL. Political – As markets are not regulated, both the manufactures and the operators are having no obligation to act without the intervention of the government. It is not true for all countries. When it comes to the Country like India, Partial regulations does interfere into the governing of the business. It means that in a country like India, we cannot expect free working of the companies. Economic – with the rise in the income of the people and people have more disposable income, which makes consumers be more specific in making choice of their mobile phones. Social – There is a big impact of the type of the society on the type of products created for the consumers by the Nokia. The rise in the information society has made the telecommunications more important to the customers. It is useful both in terms of the leisure and the importance in terms of the work. Nowadays the users are more knowledgeable about their choices and more advanced features which make their choices. Technological – The main reason of the change in the technology also play an important role in the use of the handsets. These technologies make the user more specific about their choices. There have been many global advancements in technology such as MMS, Bluetooth, WAP, GSM, GPRS, cameras etc. It Is seen that the markets of the Asia are more advance in terms of the technology as compared to the countries in Europe. For example in 2002, just 4% of phones had cameras, whereas in Asia 90% did. ...Download file to see next pagesRead More
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