Internet Marketing - Term Paper Example

Internet Marketing Abstract Nowadays modern and ground-breaking technologies are being introduced in all the departments and areas of business sector. Additionally, information technology based marketing techniques are facilitating the management of business with great optimistic impact. In addition, without a proper marketing method it becomes very difficult for a business to survive in ever-increasing competitive marketplace. In this scenario, internet marketing is a perfect choice for the companies in order to promote their business. Internet marketing can be described as “the marketing of company’s products and services by using a web based technology such as internet”. In addition, the internet marketing offers the businesses an effective prospect to subsidize their valuable products and services over the web at a little bit of the price of conventional marketing. However, organizations need to implement an effective policy for internet marketing which could offer the basis to support corporate or business products online (DailyHealthStore), (MyBlogZone, 2011) and (Summers, Gardiner, Lamb, hair, & Mcdaniel, 2003). This paper presents an overview of internet marketing. This paper outlines significance of internet marketing, influence of internet marketing policy, methods of internet marketing, advantages and disadvantages and its impact over traditional business practice. Internet Marketing Internet marketing is defined as “the marketing of a variety of commodities as well as useful services by using Internet technology as its channel of distribution and communication”. Additionally, less operating cost of distribution of information and access to international viewers are its elementary advantages that have been observed (HeronAcademy, 2011) and (Madison, 2011). Significance of Internet Marketing Internet marketing/web marketing/online marketing has achieved great significance at this technology and competition based age because it offers faster and fruitful approaches of marketing for a variety of business products and services through online marketing tools. In this scenario, social network marketing, search engine marketing, and internet based blogging techniques are some of its imperative practices which are expertly adopted by a lot of corporations all over the world. Certainly internet marketing or web marketing charisma has improved over the previous few years because it offers widespread value added services to its clients and affiliates across the globe. Additionally, this medium of marketing is considered as inexpensive, convenient and quickest as compared to other customary or traditional marketing approaches. In the same way, through the internet marketing companies are able to interact profitably with its consumers and capable to attain instant response from their customers. Hence by making use of this method organizations can avail an opportunity to adeptly provide their services to the clients and customers in an improved manner (Sytematic Direct Marketing, 2011), (Articles Max, 2011) and (LinkedIn Corporation, 2011). Influence of Internet Marketing Policy The optimistic influence of Internet marketing policies has definitely boosted through the progress and impact of the Web technology on various domains. At present, well established companies are being motivated through internet space and seek to apply online marketing plans to adeptly boost business communication traffic on the way to their corporate website home-page holding corporate imperative information as well as provide detailed overview of business products and services. Internet marketing technique promotes advertisement to regular users plus the degree of distinction too enables other users to view business website. In reality, most of the companies are also inclined to practice Internet based publicity as well as marketing policies inside their business framework to make better business experience and maximum return from their products and services. The policy of Internet marketing holds the intention to encourage Web based products or services offered by a company. Additionally for diverse community comprehensive rudiments of the policies convey diverse suggestions. In this scenario, internet marketing policy drives our company and also facilitates us to target a group of people towards our products. There are many confirmed policies that could be implemented in order to increase users of our online products and services (Business Systems MLM, 2011) and (Foran, 2011) Methods of Internet Marketing This section discusses different methods of internet marketing: (McLean, 2008) and (DailyHealthStore) Earn on Every Click Marketing: This technique of internet marketing is normally maintained through the key words that users usually type in search engines. In addition, these advertisements are shown with the search results and revenue is acquired every time advertisement is viewed and clicked by the user. Blog Marketing: It is considered as the very useful method of online marketing. This method utilizes Web blogs to express details of our services and products. Banner Posters: Banner posters are the attractive, good looking, blinking advertisements which are normally seen on the top of most well-liked web-sites or pages. In addition, banner posters increase the website traffic. Search Engine Marketing: It is considered as an integral part of online marketing. This technique is very helpful for increasing communication traffic to a business web-site by adding the web-site into the database of search engines like that yahoo, Google, hakia, livesearch, etc. E-mail Marketing: This method of internet marketing makes use of a supreme feature of marketing technology which is known as user’s mailing directory. Hence E-mail marketing is a very effective method of selling business products and offering services online. Article Marketing: This technique allows companies to offer valued information regarding their services and products and share this information openly over the internet. In other words, with article marketing, companies are able to provide valuable information about their products Advantages of Internet Marketing Internet marketing is a money-making technique. It offers services 7 days a week and 24 hours a day. Additionally, it offers an easy way to find a specific product or service. It offers great customer satisfaction. In addition, internet marketing does not require huge investment to begin the business. Moreover, standardized sales performance is achieved with the help of internet marketing. Internet marketing also offers enhanced reliability and customer support. Thus, customers through internet marketing are not confined but they are spread worldwide. Internet marketing is able to ascertain cooperative communication paradigm. Furthermore, it is perceived to be the cost-efficient marketplace technique to be used in business areas. Internet marketing provides a great prospect to grow our business across the continents. Internet marketing technique is utilized due to its universal reputation (Outsource Strategies International, 2007) and (Bacot, 2011). Disadvantages of Internet Marketing Internet marketing is sometimes baffling and needs a lot of information to know. Additionally, the more we recognize, the more we think to know. In this scenario, classical business paradigms work for almost two years or more however online companies occasionally stop working after few months. Thus, internet marketing offers severe challenges to face (Internet Empire, 2008) and (Bacot, 2011). In addition, internet marketing requires excessive expertise to discover and this would take a rather long time. Since it is a general idea of people that there are as well numerous tricks over the online marketing system and a lot of community is cheated by hackers. Thus, internet marketing definitely necessitates much endeavor as well as hard slog. On the other hand, internet marketing is not reliable because web technologies are always varying depending upon the technology used making it difficult for the business to survive in this competitive era. Moreover, getting the exact persons to visit our web-site is fairly tough like discovering an opportunity. Furthermore, the majority web marketing web sites do not offer helpdesk support and this flow divests the individuals to distinguish more details regarding services and business products of a particular company (Internet Empire, 2008) and (Bacot, 2011). Internet Marketing over Traditional Markets Internet technology has reveled great impacts over traditional marketing methods during the last few years. Additionally, the marketplace favors the distributed, many-to-many web based arrangements for ecommerce to the centralized platforms offered via the web services. Also, the World Wide Web (W3C) signifies the wide environment with additional CMEs (Computer-mediated Environments) practice. In addition, the internet technology also offers a well-organized medium for publicity, marketing, and sharing of definite products, services and informational content. The level and inclination of web based communication reveals an increasingly imperative task that internet is performing efficiently (Houa & Regob, 2002). Conclusion This paper has presented a detailed overview of internet marketing. This paper has discussed the significance of internet marketing in various domains. This paper has also highlighted the influence of internet marketing policy over various business areas. This paper has also presented the advantages and disadvantages of Internet marketing. This paper has shown that if internet marketing is carried out efficiently then it can get more customers than the traditional business practice since it offers the facility to get company’s information from anywhere. Additionally, in this marketing technique companies don’t need to discover potential customers all over the world on the other hand they just need to enhance their products and services for better customer attainment and satisfaction. Moreover, in future this marketing technique is expected to grow extensively as people are becoming aware of quality and the cost. References Articles Max. (2011, April 09). Based on proven methods of direct mail. Retrieved April 22, 2011, from ArticlesMax.com: http://articlesmax.com/based-on-proven-methods-of-direct-mail.html Bacot, J. (2011). Advantages and Disadvantages of Internet Marketing. Retrieved April 22, 2011, from TurboOnlineBusiness.com: http://www.turboonlinebusiness.com/turboblog/internet-marketing/advantages-and-disadvantages-of-internet-marketing.html Business Systems MLM. (2011). The Evolution of Internet Marketing. Retrieved April 23, 2011, from http://businesstm.com/working-from-home/internet-marketing.html DailyHealthStore. (n.d.). Some Benefits of Internet Marketing 2. Retrieved April 18, 2011, from 201: http://www.dailyhealthstore.com/2011/04/some-benefits-of-internet-marketing-2 Foran, D. (2011). Importance of Internet Marketing Strategy. Retrieved April 24, 2011, from http://high-integrity-marketing.com/blog/Affiliate-Marketing/importance-of-internet-marketing-strategy/ HeronAcademy. (2011). Journey Into Internet Marketing – Part 1 . Retrieved April 25, 2011, from http://heronacademy.com/lab/getting-started/journey-into-internet-marketing-part-1 Houa, J., & Regob, C. (2002). Internet Marketing: An Overview. Retrieved April 22, 2011, from http://faculty.bus.olemiss.edu/crego/papers/hces0802.pdf Internet Empire. (2008). Advantages And Disadvantages Of Internet Marketing. Retrieved April 24, 2011, from http://www.internet-empire.com/advantages-and-disadvantages-of-internet-marketing.htm LinkedIn Corporation. (2011). Effectiveness of Internet Marketing. Retrieved April 24, 2011, from http://www.linkedin.com/answers/marketing-sales/advertising-promotion/internet-marketing/MAR_ADP_INM/811411-44244283 Madison, N. (2011, March 28). What are some Common Internet Marketing Strategies? Retrieved April 25, 2011, from WiseGeek.com: http://www.wisegeek.com/what-are-some-common-internet-marketing-strategies.htm McLean, A. (2008, April 07). Various Methods of Internet Marketing . Retrieved April 24, 2011, from SEO - Search Engine Optimisation: http://www.searchengineoptimising.com/various-methods-of-internet-marketing MyBlogZone. (2011, April 04). Some Benefits Of Internet Marketing. Retrieved April 24, 2011, from http://business.myblogzone.info/2011/04/some-benefits-of-internet-marketing-2/ Outsource Strategies International. (2007, February 19). Benefits of Internet Marketing. Retrieved April 24, 2011, from http://www.outsourcestrategies.com/blog/2007/02/benefits-of-internet-marketing.html Summers, J., Gardiner, M., Lamb, C. W., hair, J. F., & Mcdaniel, C. (2003). Essentials of Marketing . Australia: Thomosn. Sytematic Direct Marketing. (2011). Marketing Methods. Retrieved April 24, 2011, from http://systematicdirectmarketing.com/category/marketing-methods/ Read More