INTERNET MARKETING CAMPAIGN - Assignment Example

INTERNET MARKETING CAMPAIGN General Objective: The Web page that will be seeking to create awareness of the Purina Pro Plan, dog food. The dog food is very different from others and has a unique nutritious mineral that are essential for dogs to be healthy. The primary problem that faces the product is a very slow market penetration arising because of lack of customer awareness. For this reason, the general objective of the internet marketing it to create customer awareness that will consequently stimulates demand (Pro Plan, 2015).

Budget: According to most Web developers, it costs an average of $250 construct an average Web page that is ideal for a business enterprise. Due to budgetary constraints, around will be used for the activity (Pro Plan, 2015).Message strategy: Purina Pro plans dog food is the best meal people can purchase for their dogs. The meal does not only make your dogs feel healthy, but also leaves them more energetic and free from diseases. The food has received numerous honors in trade fairs held in more than ten countries.

Most of our customers have called to express their gratitude about the quality of the product (Pro Plan, 2015). Media strategy: Purina pro plan dog will be in most social media platforms that exist on the internet. Some of the social-media include Facebook, Twitter, and Instagram among many others. The Web developers will have to develop popup messages that will be on the social media sites. Online visitors will have a chance to follow links that will be so that they can visit the website of the company (Pro Plan, 2015).

Artwork The artwork will be designed by prolific artists so that they can captivate the online visitors. It is supposed to give the potential customers the functionality of the product (Pro Plan, 2015). Design of a pageHOMEPRODUCTSVALUEOFFERSCOMPLAINSCONTACTWe offer discounts to our loyal customers on a monthly basis.Feel free to give us your complaints and queries.One may reach us via our Twitter handle or Like us on our Facebook page.We offer, the offer the be dog meals to our customers.The pro plan contains essential elements that are required for growth and development of healthy dogs.

Contacts:+766229972 The web page may designed by taking into consideration the cost and the needs of the company and those of the customer. The web page should be users friendly; it should sell the company easily. The web page below present variety types of dog meals that customers can buy at an affordable price. It aims to create awareness among new and existing customers. It also focuses to stimulate market demand as discussed. Retrieved :< https://www.google.com/search?q=purina+pro+plan+dog+food&source=lnms&tbm=isch&sa=x&ei=fa_bvjocossbubzlg6go&ved=0cakq_auoag&biw=1366&bih=608> The target market for the Internet Marketing tool is the dog owners who usually visit the internet to search food for their dogs.

Many markets have been established with the advent of the internet. It has opened new markets across the world markets. Numerous opportunities exist for the platform because some of the markets are yet to be. With the possibility of customers purchasing goods and services from any point in the world, the internet has become the ideal advertisement tool for most organizations. Curious customers spend their time on the internet searching for quality products. The method is also cheaper than the traditional means of advertising at the same time it has a global reach.

Pro Plan will. As a result, target the particular market segment of clients who spend most of their time on the internet. Additionally, with most of the only users spending most of their precious time socio-media sites will be on the products offered (Proplan, 2015). The effectiveness of the Internet marketing tool may be evaluated by monitoring the dashboard of the web page. The panel gives the number of only visitors who have visited the page. Additionally, through reviewing customer complaints the company will be aware of the changes that it needs to initiative (Proplan, 2015).

ReferencesProplan, (2015). Pro Plan DogProducts.[11.2.2015