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Marketing Communications Plan for UNICEF - Case Study Example

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The paper "Marketing Communications Plan for UNICEF" analyzes the ‘Communities for Children; By Children’ campaign, the main task of which is to award and commend communities that have a high level of respect towards children’s rights, and are guaranteed to host good living conditions for the youngsters…
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Marketing Communications Plan for UNICEF
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Download file to see previous pages These programs touch the areas: childcare and breastfeeding, education, communities, and interaction with the government on changing particular laws and policies that are deemed detrimental to a child’s rights. This Marketing Communications Plan will zoom in UNICEF’s program called ‘Communities’, an effort that aims to interact with various organizations that involve children and the youth to develop a new award scheme called Child-Friendly Communities. UNICEF has defined the characteristics of a child-friendly community, which includes general knowledge, understanding and upholding f children’s rights and equal regard for children with ethnic background, origin and orientation. These communities must have active programs that engage the youth and give high regard to their opinion and contribution.
However, most, if not all rights are not being observed in many parts of the world. In the UK alone, studies show that there are 3.8M children considered to be living in poverty (Poor children in England as young as five hide their needs from parents to protect them from the impact of poverty, a new report reveals 2011). In 2005, approximately 1.4 billion people across the globe are living in extreme poverty, and every day, around 16,000 children die from causes that are hunger-related (Global Hunger 2011)
The alarming figure has caused non-government organizations to unite and build The Campaign to End Child Poverty, a nonprofit organization working to end child poverty in the UK. Their aim is to drive the government to improve benefits and tax credits for children and improve housing programs as well. Though the targeted campaigns have ended in 2010, each and every organization that formed the campaign is still actively pursuing their own advocacies towards upholding of human rights for children (End Child Poverty 2011).
The United Kingdom upholds several laws on children welfare and protection, particularly on their rights to education, medicine, employment and the justice system.  ...Download file to see next pagesRead More
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