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Marketing Communications in McDonalds - Essay Example

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Summary
The paper aims to present the idea of generation and use of Integrated Marketing Communication relating to a global restaurant company, McDonald’s. This essay explores the Plan for effective Marketing Communications Campaign of the organization…
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Marketing Communications in McDonalds

Download file to see previous pages... The company that is the subject of this research is McDonald’s as a global retailer in the food services category that operates based on 35,000 different retail outlets spanning across different international regions, A large number of outlets of the company contributes in serving the needs of around 70 million consumers spanning across 100 nations. The company aims at generating a place where consumers can effectively visit for eating and drinking activities. McDonald’s aims to entice the customers through the provision of quality foods and services such that the same help in meeting the parameters of quality, cleanliness and value addition to the customers. The meeting of the above parameters is taken to rightly contribute to generating effective customer experiences such that the same encourages in making the customers to gain frequent visits to the stores. McDonald’s aims to expand along different countries through the development of franchisees in that the same contribute to helping the company to effectively blend its corporate culture with the national culture of the region. The company operates based on serving the needs of both its internal and external stakeholders like employees and customers respectively through working based on needed integrity and ethics. It also works in the meeting of sustainable objectives pertaining to taking care of natural and social environment where it tends to conduct its business operations. Marketing Communication activities are conducted by the business organizations with its targeted customers, both existent and of potential nature along different stages relating to pre-sales, sales and finally relating to the post-sales stage. Marketing Communication activities are conducted by a company in an integrated fashion such that different types of promotional and communication tools are utilized to rightly communicate with targeted individuals, and other potential groups and interested communities. Different types of marketing and promotional tools like the use of advertising through the use of print, broadcasting and online mediums, direct marketing activities, sales promotion, personal selling and also through the use of publicity campaigning can be effectively integrated to generate considerable awareness among the targeted consumers relating to the products and services marketed. ...Download file to see next pagesRead More
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