Marketing Communication (IMC) - create Marketing communication plan for the charity of your choice - Essay Example

Comments (0) Cite this document
A Marketing Communications Plan for UNICEF Author May 21, 2011 I. INTRODUCTION The United Nation’s Children Fund (UNICEF) is an organization committed to upholding the rights of children and young people. Established in 1946 to cater to the welfare and healthcare of children devastated by the Second World War, it has evolved to become a permanent part of the United Nations System, specifically focused on humanitarian and developmental programs to children and their mothers (UNICEF 2011)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Marketing Communication (IMC) - create Marketing communication plan for the charity of your choice
Read TextPreview

Extract of sample "Marketing Communication (IMC) - create Marketing communication plan for the charity of your choice"

Download file to see previous pages The UNICEF has several programs being implemented in the United Kingdom. These programs touch the areas: childcare and breastfeeding, education, communities, and interaction with the government on changing particular laws and policies that are deemed detrimental to a child’s rights. This Marketing Communications Plan will zoom in UNICEF’s program called ‘Communities’, an effort that aims to interact with various organizations that involve children and the youth to develop a new award scheme called Child Friendly Communities. UNICEF has defined the characteristics of a child-friendly community, which includes general knowledge, understanding and upholding f children’s rights and an equal regard for children with ethnic background, origin and orientation. These communities must have active programs that engage the youth and give high regard to their opinion and contribution. II. DISCUSSION 1. SITUATIONAL ANALYSIS (PESTEL) There are four basic rights of a child, namely: The right to survival – life, health, nationality, nutrition and name The right to development – education, leisure, care and recreation The right for protection – from exploitation, abuse, neglect The right to participation – to expression, information, thought and religion (Child Rights 2011) However, most, if not all rights are not being observed in many parts of the world. In UK alone, studies show that there are 3.8M children considered to be living in poverty (Poor children in England as young as five hide their needs from parents to protect them from the impact of poverty, new report reveals 2011). In 2005, approximately 1.4 billion people across the globe are living in extreme poverty, and every day, around 16,000 children die from causes that are hunger related (Global Hunger 2011) The alarming figure has caused non government organizations to unite and build The Campaign to End Child Poverty, a nonprofit organization working to end child poverty in the UK. Their aim is to drive the government to improve benefits and tax credits for children, and improve housing programs as well. Though the targeted campaigns have ended in 2010, each and every organization that formed the campaign is still actively pursuing their own advocacies towards upholding of human rights for children (End Child Poverty 2011). The United Kingdom upholds several laws on children welfare and protection, particularly on their rights to education, medicine, employment and the justice system. The UK government is also an active participant in global efforts to standardize human rights laws for children, including the United Nations Convention on the Rights of a Child, United Nations Declaration of the Rights of the Child, among others (Children’s Rights: United Kingdom, England and Wales 2011). There are also specific programs for healthcare, not only for children but also for mothers, education and labor. In short, UK is one of the nations that actively push for the observance of children’s rights. In terms of Economy, UK is considered to be the sixth largest in the world as on 2010, according to nominal GDP. It employs free trade among other members of the European Union (EU) and is known to be one of the countries at the forefront of technological advances (UK Economy: The British ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Communication (IMC) - create Marketing communication plan Essay”, n.d.)
Retrieved from
(Marketing Communication (IMC) - Create Marketing Communication Plan Essay)
“Marketing Communication (IMC) - Create Marketing Communication Plan Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Communication (IMC) - create Marketing communication plan for the charity of your choice

Marketing communication plan of MyBody

...Indicative Timings ………………………………………………………………12 Internal Communications Plan ………………………………………………….13 Qualitative and Quantitative Measures of Success ……………………………..13 Bibliography ……………………………………………………………………15 Executive Summary Introduction MyBody is a growing force in high street premium beauty retail. With a network of 40 stores and growth plans over the next 18 months for a future of 20 more stores, this young and dynamic company is beginning to make its presence known. The purpose of this report is to provide a marketing communication plan for MyBody to show how it will continue to be sustainable in the future. Summary of Strategy and...
10 Pages(2500 words)Assignment

Market Communication - Integrated Marketing Communication Plan

..., advertising, promotion of products, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the product or the service to the ultimate consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a communication process involves certain steps in order to prepare the plan communicating the product or service. The current study considers the product, fruit drink, and tries to focus on the preparation of an integrated marketing communications plan using the different steps of the process. The...
7 Pages(1750 words)Essay

Marketing Communication Plan

...5. Marketing Communication Strategy Pure-Body recognises that communication is very important marketing tool. It is an essential way in which a business venture, organisation, or a corporate communicates with its customers. Marketing communication entails a marketer to develop conscious decisions in order to determine the recipient of a given product and service. In addition, it helps to define a set of existing and potential customers in order to satisfy them. Pure-Body will use the Integrated Marketing Communication (IMC) to reach its customers. This...
8 Pages(2000 words)Essay

Marketing Communication Plan

...?Marketing Communication Plan for Oxfam Background of the Organisation/Current Situation: Oxfam is a charity group, registered in England & Wales andScotland, whose motto is to “fight poverty at its roots” and they undertake different missions from “life-saving emergency responses” to “life-changing development projects and campaigning” (Introduction to Oxfam, 2013). They have branches on a global level including Europe, Canada, Australia, North and South America, Asia, Africa and the Middle East. The organisation still has ambitious plans for further expansion and to reach out to the world by conducting a variety of campaigns to fight poverty and injustice. Objectives for Future: In order to sustain the organisation’s reputation... as...
7 Pages(1750 words)Essay

Marketing Communication Plan

...MARKETING COMMUNICATION PLAN FOR THE HI-FI AUDIO PRODUCTS Introduction Today's age is the age of information. We proudly use terms like 'knowledge society' or 'knowledge economy' to refer to our highly developed and rapidly advancing society. Today we have multiple modes of communication to access a variety of target audience effectively. When looked from the perspective of a marketer or marketing communication planner, these advancements are an opportunity as well as a challenge. It is an opportunity because now the marketers are available with a number of options to choose from, in order to make sure...
13 Pages(3250 words)Essay

Advertisement and marketing communication

... which to deliver information to the market. Some of this work may be done in house (e.g. determining the sales techniques to be used by the sales force and the selection of customer target groups), while other elements may be delegated to an external supplier (e.g. assigning to an advertising agency the responsibility for developing advertising campaigns and recommending appropriate media channels for message deliver). Having completed campaign development and channel selection the marketer will then supervise programme implementation, followed immediately by the initiation processes to monitor actual achievements against plan and where appropriate take effective remedial action. Integrated marketing communication (IMC): Given... the...
13 Pages(3250 words)Essay

IMC (Integrated Marketing Communication)

...Running Head: IMC (INTEGRATED MARKETING COMMUNICATION) IMC (Integrated Marketing Communication) [The [The of the Institution] IMC (Integrated Marketing Communication) TABLE OF CONTENTS 1. Introduction 2. Product description 3. Target Markets 4. Advertising Objectives 4.1 Benefits of Reading to Children 4.2 Advertising Strategies 4.3 Strategies and tactics 5. SWOT analysis 5.1 Strength/Weakness analysis 5.2 Opportunities/Threats analysis 6. Ethical considerations 7. Budget 7.1 TV 7.2 Radio 7.3 Newspaper 8. IMC Elements 9. Evaluation and...
6 Pages(1500 words)Essay


...Integrated Marketing Communications – JWT Question A. IMC Organizations Profiling an Ad-agency and their Current Choose an advertising agency which is in the top ten in the United States (find information from the websites mentioned in the course timeline), and present a brief profile of that agency that includes: a. Revenue b. Growth c. Position in the Industry d. Sample list of Clients e. Number of offices in the U.S., headquarters Answer JWT, as an advertising agency is one of the biggest to have its offices at literally all the locations possible across the globe. It is indeed the benchmark when it comes to hallmark and state of the art advertising. Without a shadow of a doubt,...
6 Pages(1500 words)Essay

Marketing communication plan

...the product will be launched; timeless in design and features that would last to its most useful life; humanistic values that deliver needs and wants of the customer at the same time. It plans to commercialize itself first before launching itself to the open market. This way, there will be much anticipation that would help catch the intrigue of prospective consumers At the launching event of the product simultaneously in each state, Bosch will give a forty percent discount for the first 20 customers. Along with this launching, a main event will be held, inviting everyone for an open concert with Sony artists. Special packages will be offered during the holidays to increase profitability. Freebies will...
7 Pages(1750 words)Lab Report


.... The launch of Halal meat is only meant to quest the customer’s desire that are in high demand for the product. For the case of McDonald Corporation, the principal objective to launch the new product is for customer satisfaction. It is the loyal customers of the corporation that are pressuring the processing of the new product; therefore, customer satisfaction becomes a primary goal. Communication tools Sales promotion is marketing of a product to its customers and telling them more about the product. It impacts consumers with more knowledge about a product. Importance of sales promotion methods Creates awareness about a product in the market Sales methods are useful...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Communication (IMC) - create Marketing communication plan for the charity of your choice for FREE!

Contact Us