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Texts will form the most prominent part of this campaign strategy. Additionally, phone calls would be vital in the same.
The method of texts will articulate in the sense of automatic machines that send constant messages. These will send the most vital messages of the campaign. It will cover the party and the campaign’s slogan. Additionally, it would entail Obama’s principal message or agenda. The other form would entail sending of message that the campaign situation arouses (Harfoush 117). In this strategy, the same would entail responding to queries and comments from the public. Such comments would have to utilize youth-friendly word play.
It is vital to note of various requirements to texts. It would involve a study, of use of texts, by youths. The constant messages would have to put up with the colloquial orientation of youth’s language. Since the youths would need an engagement with the campaign, it would be vital that the social media section provide polling and breaking news to the youth population. In addition, the social media section will design applications that enable networking sites in phones. In close relation to the same, it will collaborate with the applications’ companies in availing free systems for phones. In this sense, youths would be able to access videos, of Obama’s campaigns, in other areas. The mobile phones’ applications would be vital in attaining contact information. The applications are vital in locating voter’s centers. Such a target enables tailoring of campaigns in order that it fits the same.
As regards Romney campaign, the strategy would involve utilization of social networking sites. The social networking sites have proven to be constructive tools, of marketing, as pertains to business (Amerland 118). This perspective is essential for Romney’s campaign. This regards the underlying fact that relates to attraction of people. In every form of marketing, people are the
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As the paper highlights social media has been stated to relate to the aspect of technology that is supposed to be supported by web and is also interactive in nature along with referring to tools of communication as well. The feature of social media is known to entail various types that are made use of for varied functions.
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