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Marketing Plan - Essay Example

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This essay describes and creates a marketing plan for an Indian food restaurant, named Taj Mahal. It also introduces restaurants as one of the most attractive investment opportunities, explores and analyzes it's market, audience and the strategy to use…
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Marketing Plan
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Marketing Plan

Download file to see previous pages... Taj Mahal restaurant is a place which specializes in original, spicy Indian food made by proficient Indian chefs. The interior of the restaurant and it's atmosphere are discussed in the essay.
Firstly, this essay focuses on it's audience. Their main customers would be the large number of New Yorkers who have heard about the Indian food and are looking for a quality place to eat, those couples and families who are bored from the routine food outlets and want something special. Secondly, their strategy will be to use direct advertising with comparatively low cost advertising means. The common advertising means that newspapers, magazines, pamphlets etc. will be utilized. The initial budget issue was explored too. The initial capital required for the business is $1,000,000 which includes the lease of building, the cost of furniture, interior decoration etc, budget statistics in a table was provided in the essay.
In the final analysis, the researcher concludes that the restaurant business is very profitable investment when carefully planned. Examples show that such restaurants have a good rate of success which comes up with innovative ideas to meet an existing market need. Indian culture and food had recently gained popularity among western consumers. In scenario this essay explored, Taj Mahal Restaurant have a professionally conceived business plan to attract customers through a unique entertainment package along with quality food. Hence, it is hoped by the researcher that the idea will gain popularity beyond expectations. ...Download file to see next pagesRead More
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