We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Individual marketing strategy and plan for launching Starbucks in India - Essay Example

Comments (1)
Starbucks, one of the world famous coffee maker has decided to enter another tea drinking nations and that is India due to the country being a lucrative market for coffee houses due to the percentage of target market available. The trend of coffee is growing among the youth…
Download full paper
Individual marketing strategy and plan for launching Starbucks in India
Read TextPreview

Extract of sample
Individual marketing strategy and plan for launching Starbucks in India

Download file to see previous pages... The aim of the paper is to identify strategies for Starbucks so as to enter the Indian market and capture the major chunk from its existing players. The paper has certain limitations which include availability of data and time available to complete the paper.
The timing of Starbucks to enter the market has approached as out of 1.2 billion of population majority of it consist of youth which is the target market for coffee houses therefore the market is huge and is already being attracted and loyal to existing players. Plus the existing players are expanding to its fullest highlighting that market is yet to be saturated but currently have lot of potential. Because Starbucks have what is needed to enter such tea drinkers market it is the right time for them to launch their product in India especially when they are already experienced with facing a tea drinker nation and capturing market there.
Conducting a brief market analysis it can be seen that competition is tough due to players being in market since a long time, on the same time buyers and suppliers have strong say in the market because of suppliers being limited in number and buyers having lot of options. Moreover, the potential of new entrants is also high but those with excessive cash can enter easily and lastly the substitute’s availability which is also there in form of fast food restaurants providing highly processed coffee.
The suitable location for Starbucks would be Mumbai and New Delhi due to the target market which is the youth and bother these cities have lot of big companies’ offices and call centers plus are hot spots to tourists (Paunikar 2004).
To capture the market the coffee maker needs to come up with innovative ideas such as bank with in café of Barista coffee or co-branding with banks for credit cards, etc. (Tribhuvan, 2007) Furthermore, because the customers are extremely price sensitive proper pricing strategy needs to be placed so as to be successful in this ...Download file to see next pagesRead More
Comments (1)
Click to create a comment or rate a document
vangleason added comment 1 month ago
Student rated this paper as
This essay saved me today. I liked the structure. It was very useful for my miscellaneous course.
Business plan: Starbucks
Objectives: This particular study will focus on the business planning of Starbucks on the global prospective. The opportunity and threats towards the US and new market in global prospective are described properly. The SWOT analysis of the Starbucks is also described wisely with many examples.
11 Pages(2750 words)Assignment
Marketing Plan of Starbucks
Starbucks recognizes itself as a family destination. It has been offering milk and hot chocolate for kids but of late, the company has recognized a growing market segment in teenagers.
8 Pages(2000 words)Essay
Marketing Plan Starbucks Coffee
The choice of both the nation as well as the organization assumes significance considering the fact that Starbuck’s is one of the largest chains of coffee shops around the world. The choice of the nation assumes even greater significance considering the economic might and the market potential of the nation.
16 Pages(4000 words)Essay
Marketing Plan: Starbucks
This means that it is able to popularize this new product across it network chains. Being financially stable also makes it able to invest hugely thus cumulating benefits of economies of scale to its competitors.
4 Pages(1000 words)Essay
Starbucks Companys Marketing Plan
It is a lifestyle, a community, a way of life, and the "customers' third location". How they are doing This research and writing aims to examine Starbucks' marketing environment and conduct a company resource audit. It does so in order to gain a better understanding and to evaluate Starbucks' current marketing strategy and tactics and to suggest potential improvements.
12 Pages(3000 words)Essay
Starbucks Marketing Plan
External factors that influence the changes in Starbucks marketing strategy are political, economic, technological, and social-cultural. There is slow economic growth because of certain crisis like income and loans. Since coffee is not a necessity, the consumer price index is slow in terms of increase.
1 Pages(250 words)Essay
Correspondingly, the marketing plan is based on brand extension of this famous brand which is to be named as ‘Valentino For All’ and which would act as a diffusion brand of Valentino S.P.A targeting to offer a more affordable
12 Pages(3000 words)Essay
Individual marketing plan
tablishment took place in the year 1974, when two separate airline corporations namely the ‘British Overseas Airways Corporation’ and the ‘British European Airways’ merged together as one specific enterprise and British Airways was formed. Regardless of its effective
7 Pages(1750 words)Essay
Relationship Marketing Individual Assignment
Relationship marketing gives close attention to networks and relationships as well as interactions exiting between a business and its stakeholders. The concept of relationship marketing brings into focus a diverse range of marketing
18 Pages(4500 words)Essay
Marketing strategy of Starbucks
Starbucks’ main aim is to establish loyal customers as well as reducing brand switching by providing various products and better coffees regularly. Utilizing the combined push-pull strategy, Starbucks mostly depends on promotions, advertising, internal marketing, personal selling, and public relations.
4 Pages(1000 words)Essay
Let us find you another Essay on topic Individual marketing strategy and plan for launching Starbucks in India for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us