Analysis of Article about a Marketing Related Occurrence - Essay Example

MRKT- “Real-World” Write-ups The purpose of this paper is to write a summary on a published article about a marketing related occurrence. For the purpose of this paper the article highlighted was in regards to the Royal Wedding titled For All Those Who Aren’t on the Royal Guest List as it appeared in the New York Times. The article first highlighted that the Royal wedding has served as a useful tool in marketing efforts of many different companies. A primary example that was highlighted was Betty Crocker which utilized a SALES PROMOTION on their website that generated recipes their own version of the wedding cake and ‘Union Jack Fruit Pizza’.

In a way the article highlighted that many companies are simply trying to find ways to join in the fun. What this strategy represents is a kind general marketing tie-in and many companies are using this event to both make the event relevant to Americans (It was previously believed that the event would be more of a regional issue rather than a global issue) as well as find creative ways to use the event as a catalyst for promoting products and services. It has been the case that many companies have drawn criticism for capitalizing on an extravagant wedding even whilst the world economy struggles yet for some broadcasters the wedding has provided a popular topic for ancillary royal themed programming.

An additional example provided is the company allposters.com which began selling straightforward ARTWORK of the royal couple as well as parody ILLUSTRATIONS. A final example of how the royal wedding was used in a sort of REINFORCEMENT ADVERTISING is the case of New York Sports clubs which have started using an ADVERTISING CAMPAIGN that utilizes the slogan “Just in case you’re not marrying royalty. Join us now for royal savings.” In the end the wedding has become a useful tool in the marketing industry.

Although this sort of event is nothing new it remains an interesting event that the marketing industry will capitalize on in the short term. Reference Elliott, S. (April 27th 2011) For All Those Who Aren’t on the Royal Guest List. New York Times (online) Available at http://www.nytimes.com/2011/04/28/business/media/28adco.html?_r=1&ref=advertisingandmarketing Accessed on May 1st 2011.