- Marketing Campaigns - Article Example

Marketing Campaigns Every business with the objective of making profits will always work hard to ensure that the business achievesits objectives. Undeniably, the business will always experience some level of competition from its business rivals in the market. Therefore, to cope with this competition, the business has to come up with strategies of attracting customers and maintaining them.In the magazine article, some of the marketing strategies mentioned are innovative, applicable by all businesses and highly resourceful.

However, others may not be appealing to all groups of individuals since their implications are particularly unethical.For instance, in my opinion the marketing strategy that is referred to as newbie love Freebies is unethical (Inc.com, 2010). This is because; the act of dating novices may not appeal to all individuals in the community. Thus, such a strategy will not be truly effective in marketing even if it worked for Sunday River Skiway. In addition, some of the words used in some of the marketing strategies can only be understood by persons who are experienced with the marketing field.

However, for a leman, some words like killer instinct, Bienvenidos, and reading the market may not make any sense in relation to marketing (Inc.com, 2010). Moreover, they may also be literally interpreted and, thus leading to miscommunications. Some of the ideas presented in the article have also even been described as wacky and incompetent. Besides, some of them like my new favorite and got it may also trigger unethical behaviors in the society.However, some of the marketing strategies used in the article like know your audience and engaging the consumer may have a decent implication on the business and, thus they will be useful in giving it a competitive advantage over other businesses (Inc.com, 2010).

Therefore, this is a compelling marketing strategy but it could be improved by leaving some of the unethical parts.ReferencesInc.com (2010). 30 Memorable Marketing Campaigns. Inc.com. Retrieved from http://www.inc.com/magazine/20090701/30-memorable-marketing-campaigns.html.