Nobody downloaded yet

Global Popularity of Brand Playboy - Research Paper Example

Comments (0) Cite this document
The researcher paper "Global Popularity of Brand Playboy" looks at the main industry of Playboy, representation of the ideas of culture and the associations which represent an icon that has changed with the forward thinking of American culture…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Global Popularity of Brand Playboy
Read TextPreview

Extract of sample
"Global Popularity of Brand Playboy"

Download file to see previous pages The beginning of Playboy was seen in 1953 by owner Hugh Heffner, at that time known as ‘Stag.” The approach was to offer a magazine for men that included nude female models, journal articles and fiction. The first issue was focused on pictures of the celebrity, Marilyn Monroe and sold an average of 53,991 copies within a few weeks. From here, Hefner began to work with Eldon Sellers in Chicago for enhancing the trend of the magazine. To enhance this, the models were combined with the different components which added to the brand of Playboy, including the Playboy bunny, which was known for being placed in the magazine in a discreet area for men to find. The height of the magazine circulated into the 1970s as the main magazine with the specific content. After this time, pornographic videos, “Penthouse” and other magazines focused on specific audiences began to compete with the magazine. However, it continues to sell an average of 2.6 million magazines per month.The intimacy of the magazine led to the development of merchandise, specifically because the magazine wasn’t able to produce the images outside of the magazine. The development of the playboy bunny was able to add into this image in the 1970s to lead to the popularity of the magazine. The merchandise includes t-shirts, caps, household items, cards, cosmetics, jewelry, mobile phone accessories, mugs and posters. However, the merchandise continued to be sold because it worked as a way of advertising the magazine and the overall ideology of the brand. Most of the merchandise grew in the 1980s and 1990s and was introduced globally, specifically to make a defined understanding of the brand name in relation to the magazines which were sold2. Current Condition of Playboy The merchandise which grew into an international brand not only went through a rising popularity. The Playboy brand was known for a continuous rise and fall in the amount of merchandise available to those interested in the brand. After the 1970s, the brand declined because of the other competitors which began to offer the same type of magazine and which combined other options for sales with the Playboy brand. This pushed Playboy into building the brand identity through the merchandise and allowed them to move back into popular rankings at a global level. Today, the concept of adult entertainment has been reinvented through the concept of Playboy, specifically because of the decline which occurred in the 1970s. The Playboy brand has built a stronger reputation with the use of technology and the Internet. At the same time, the merchandise which is available is growing in popularity. It is noted that this is linked specifically to the economic turns. When the economy was booming in the 1980s and 1990s, the magazine was popular and the merchandise worked as a brand identity. However, the downturn in the economy has led more to finding the merchandise and alternative Internet sources for the Playboy magazine. This exchange was combined with the understanding of the Playboy identity as well as what the cultural values and norms are in terms of the entertainment3. The current trends as well as the changes in the economy have ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Global Popularity of Brand Playboy Research Paper”, n.d.)
Retrieved de
(Global Popularity of Brand Playboy Research Paper)
“Global Popularity of Brand Playboy Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Brand Audit
Auditing of a brand is essential to evaluate the real importance of the brand as far as the quantitative analysis. The brand audit makes the brand more strong and powerful in the competitive market. In the particular case the audit will be given the primary focus.
5 Pages(1250 words)Research Paper
Online Store Popularity vs. Retail Outlets
The benefits of opening an online store versus retail store. The paper aims at discovering answers to the following questions: Is it money-wise useful to open an online store in this day and age? Who are the chief consumers buying online and what are the trends and buying habits of the consumers, and the leading products bought online?
7 Pages(1750 words)Research Paper
Playboy Approaching Singapore
Censorship is continuing to cover up the influences of media in some sectors of the world. A controversial concept that remains a hot topic in many countries is from the magazine of Playboy, especially since the magazine focuses on revealing it all. An example of this is through Singapore and the ban made on the magazine because of the exposure to nudity.
3 Pages(750 words)Essay
Video Game Popularity

The author states that in America, gaming is considered to be a virtually every day pastime because of its relatively low price and constant improvements in graphics and content that make gaming much more realistic than in previous years. In Japan, video game revenues usually surpass sales in the United States year by year.

1 Pages(250 words)Essay
Popularity of Java
In 2011, about 17.87 % of developers in the world used java in their projects making the single most popular language (Krill, 2011). While the rating of Java against other programming languages may change, there is no doubt that Java remains a popular programming languages for the implementation of software solutions.
4 Pages(1000 words)Research Paper
Brand Journal
This is a new brand in the market, and as such, this paper tries to identify how this computer brand will evolve in the market. This paper also explains what my business will try to achieve in the short, medium and long run. It also explains how I would like to achieve these visions at each and every stage of my goals.
6 Pages(1500 words)Research Paper
Internet has become an integral and significant Part of daily lives and it impacts all social interactions in every field of life. Online social networking is most popular among internet activities. There are many online social networks, like Face book, Twitter, Cy-World, Bebo, My Space and Orkut.
11 Pages(2750 words)Research Paper
Vf brand global supply chain strategy
ompanies opt to go with a combination of strategies, such as outsourcing and internal manufacturing just as the case study of VF brands (Pisano & Adams, 2009). This study will apply the hypothesis that strategic operations strategy is a central ingredient to conducting
1 Pages(250 words)Thesis Proposal
Gasoline consumption vs. SUV's popularity
With this added feature, the SUV has the ability to perform superbly both on and off the road. Some SUV vehicles have extra features some of which include towing capacity. Such SUVs therefore are like pick-up trucks owing to their capacity to tow while maintaining a
3 Pages(750 words)Research Paper
The Effects of Brand Management (Global and Domestic) on the Internet
This paper mainly attempts to highlight the importance and benefits of brand management for an organization. It also aims to identify the influence of brand management over internet services. Moreover, it intends to describe the impact of ethics over branding characteristics and communication techniques.
9 Pages(2250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Global Popularity of Brand Playboy for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us