. Now marketing is quite a broad area which embraces various aspects like price, place, promotion and product. These four aspects form a marketing mix of a firm. As far as the issue of marketing communications is concerned, it actually refers to the area of ‘promotion’ in a marketing mix…
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In most of the business organizations, marketing communication strategies are found to be in integrated form in the sense that it combines several aspects together. Just like has the broad area of marketing itself, marketing communication also has a mix. Under a marketing communications mix, different elements of communications are incorporated in different quantities to form a campaign. A marketing communications mix comprises of elements like sales promotion, publicity, advertising, direct marketing, e-marketing, branding, and sponsorships and so on. All these elements are generally referred to as marketing communications tools. One wants to become successful financially for this all spheres of business, such as in hotel industry, should have their own respective strategies through which they will carry out their plans. This chapter is based on the effective differences and similarities between the product based and the service based marketing. Along with detail discussion of certain terms and concepts, we shall also provide you with some samples on target advertisement, which will be created by us to examine group marketing and leisure. Lastly, what we shall do is to check on the areas where there shall be future prospect and growth opportunities may exist.
(Imrie and Fyall, 2001; Dev, Zhou, Brown and Agarwal, 2009; Leong, 2008; Bell, 1993; )....
The Differences between Marketing and Sales Sales and marketing are both critical concepts and very important. The involvement of marketing is more. Marketing process includes sales, but marketing is a long-term process and is strategic in nature. The target market includes some specific activities of sale present in the market plan. Advertisements forms the most common part of strategies oriented in tangible marketing. If you have the advertisement setup in an effective condition, the foundations for the department of sales are laid then for the business. Well, this is true that advertisement forms only a single entity, a large, albeit internal part of marketing. (Sin et al. 2006) The Four P’s of Marketing – the Marketing Mix The definition of marketing mix is given as factors, which play an influential role in the process of sales. If they are combined with each other then they become a strategy, which are thereby controllable as marketing tools. These marketing tools are designed for the creation of demand for the various services and products. (Dev etc al, 2007) Product: the tangible as well as the intangible aspects are featured or designed. Place: the process of accessibility of the various hospitability products in the defined area. Promotion: effectiveness on the masses of the various products or the ability to sales in a proper way Price: every target market has a rate to pay for the product as well as the hotel prices, banquets and other areas for negotiation (where one receives management services). (Oh and Pizam, 2008; Bowie and Buttle, 2004) You will get to see it in figure 1, which deals with various ways and techniques these suggested four P’s work in the field to yield the most out of the market
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New technology practices and concerns in the environment have enabled tourism to evolve according to the factors at hand. The United Nations World Tourism Organization (UNWTO) argues that tourism is increasingly being shaped by the comparison of prices using technology like mobile application and social networks that enables citizens to provide services together in the usual business model of tourist activities.
This feature of marketing strategy has made many organizations opt to use social media as their marketing tool. Social media provides the most comfortable and appealing platform for marketing than any other medium (Kincy, 2011). In explaining the significance of the social media, Hargadon & Douglas (2001) also point out that social media makes it easy for consumer to realize their need, access available options and receive customer service.
Implications of branding strategies and their influence on consumer behaviour are also examined. International marketing environment International marketing is “marketing in an internationally competitive environment, whether the market is home or foreign” (Cherunimal, 2010, p.1).
The product-and-service mix is a significant force in corporate growth. Profit performance and market adjustment have as their fulcrum new product development, which has been called the life blood of a company. Corporate profitability indicates that the growth industries have been new-product oriented adopted a product life cycle model.
Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.
The corporation has a reservation hub that helps to catalyze the reservation process boosting the quality of service. The hotel received an estimated 78,000 calls daily in four call hubs located in North America. According to Subramanian explanation, OnQ reservations enable the agents to read the callers’ personal details aiding the storage of clients’ preferences.
This paper would look into the various tools that this modern age channel of marketing would provide to the companies for their products. The CMP framework is a popular form of e-marketing which the organisations that have complexities and multitude of processes can adopt. According to this framework there are basically four aspects of the e-marketing processes.
As the hotel industry continues to expand, hotel management has focused on competing for committed employees; according to research, it has become a great challenge for hotel organizations to successfully motivate their employees for these individuals to be able to deliver quality hotel services.
According to the views of LaSalle and Britton (2003) traditional mode of marketing channels does not provide an opportunity to capitalize on the new aspect described as experiential economy (LaSalle and Britton, 2003).
Successful marketing is participative by nature and creates memorable experiences with customers. Modern businesses are taking advantage of the mobile native apps or the mobile web to expand their influence. Modern businesses are exploring innovative marketing methods and using them to retain their market share.
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