Telecommunications Industry-Marketing of Vodafone - Essay Example

Comments (0) Cite this document
Summary
This essay, Telecommunications Industry-Marketing of Vodafone, stresses that telecommunications has been one of the rapidly growing sectors in countries all over the world. This sector provides significant contribution to the Gross Domestic Product of many nations…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
Telecommunications Industry-Marketing of Vodafone
Read TextPreview

Extract of sample
"Telecommunications Industry-Marketing of Vodafone"

Download file to see previous pages From this discussion it is clear that the main products of the company as well as its main marketing activities, their evolution over time and the major hurdles in this regard are evaluated. Moreover, how they are successful in their decision making are also evaluated. The organization of the essay is as follows. Section 2 discusses the company in detail including its products and services and its mission and vision. Section 3 discusses the orientation of the company towards marketing including the attitude towards marketing, its evolution over time and the major barriers for the company to be faced. Section 4 discusses the   marketing research activities of Vodafone for the decision making purpose and its evaluation. Section 5 concludes the essay.As the paper highlights Vodafone is one of the most famous mobile companies in the telecommunication industry with its headquarters at United Kingdom. The company has branches all over the world mainly focused in Europe. It has been growing very fast in the last two decades with its financial performance increasing significantly. The main products of the company include web. The main products of the company include web box and two varieties of Vodafone. The main services of the company include business solutions, personal solutions, marketing solutions, personal ideas and mobile solutions. The main markets of this company include Europe, Middle East, Asia Pacific, Africa and the United States....
Section 5 concludes the essay. 2. The company Vodafone is one of the most famous mobile companies in the telecommunication industry with its headquarters at United Kingdom. The company has branches all over the world mainly focused in Europe (Vodafone, 2011a).It has been growing very fast in the last two decades with its financial performance increasing significantly (Vodafone, 2011b). The main products of the company include web box and two varieties of Vodafone. Moreover, the products include handsets, smart phones, voice and messaging services, and branded handsets. The main services of the company include business solutions, personal solutions, marketing solutions, personal ideas and mobile solutions (Vodafone, 2011).The main markets of this company include Europe, Middle East, Asia Pacific, Africa and the United States. The mission of the company is to become the world leader in telecommunications industry .The vision includes leading the telecommunications industry in response to public concerns like mobile phones, masts and health. The primary goals of the company include driving operational performance, pursuing growth opportunities in total communications, execution in emerging markets and strengthening market discipline. All these are aimed at the main objective generation of free cash flow. Accelerated customer growth and immediate geographic expansion had been the two guiding factors behind the company’s success. Based on these, the next section discusses the attitude of the company towards marketing and its evolution over time. The main barriers and challenges for the company are also shown below. 3. Orientation towards Marketing The company tries to retain its image in markets already existing as well as uses celebrities like David ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Telecommunications Industry-Marketing of Vodafone Essay”, n.d.)
Retrieved from https://studentshare.org/marketing/1414282-telecommunication-industry-mobile-company
(Telecommunications Industry-Marketing of Vodafone Essay)
https://studentshare.org/marketing/1414282-telecommunication-industry-mobile-company.
“Telecommunications Industry-Marketing of Vodafone Essay”, n.d. https://studentshare.org/marketing/1414282-telecommunication-industry-mobile-company.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Vodafone and the Use of Internet
...will be competing to gain a dominant share of the market. Competition can help organisations improve its ability to survive whilst helping to identify areas of improvements, (Harrison, 2010). The main rivals for Vodafone in the UK are network providers such as, O2, 3, Orange, T Mobile, Virgin Mobile, Asda Mobile, Family Mobile, giffgaff, Lebara Mobile and Tesco Mobile. Appendix D SWOT Analysis Strengths: - Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some extent the US. - Network infrastructure. - Leading presence in emerging markets such as India. - Large customer base along with being...
8 Pages(2000 words)Essay
Copmarative Analysis of Integrated Marketing Commusications Mix Strategy for Mobile Services roviders: Vodafone Versus O2
...?COMPARATIVE ANALYSIS OF INTEGRATED MARKETING COMMUNICATIONS MIX STRATEGY FOR MOBILE SERVICES PROVIDERS: VODAFONE VERSUS O2 Institution: City and State: Date: EXECUTIVE SUMMARY The UK telecommunication industry plays a huge economic role, and among the key players involved include the Vodafone and O2. Due to the stiff competition, the mobile service operators have embraced innovative marketing strategies with the aim of increasing consumer base and improving financial performance. In addition, companies are diversifying in the data market and expanding their operations in the developing economies. In order to increase its...
12 Pages(3000 words)Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
...mobile telecommunications company in the world. The company maintains networks in over 30 countries and sustained a total of 439 million active subscribers as of 2010 (Krishna and Mukherjee 2010). The company boasted revenues that were all inclusive of the European sales environment totalling ?8.1 billion (Vodafone 2012), due to competent brand management activities of the firm and the ability to capture more market share than its main competitors. Vodafone’s incredible and rapid success in gaining consumer attention and loyalty was developed as a result of the company’s approach to integrated marketing communications. By definition, IMC is an approach to...
12 Pages(3000 words)Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
...., 2010. Innovation and the Communications Revolution from the Victorian Pioneers to Broadband Internet. London: Institution of Electrical Engineers. Broadsky, I., 2010. Wireless: The Revolution in Personal Telecommunications. Norwood, MA: Artech Byles, D. C., 2010. Vodafone Air Touch: The Acquisition of Mannesmann. Unitied States: Virginia Commonwealth University Garrard, G., 2011. A. Cellular Communications: World-wide Market Development. Norwood, MA: Artech House, Inc. Grant, R. M., 2010. Contempoary Strategy Analysis.Barelona. Spain: Thomson Digital. Heuer, D. M., 2010. Strategy, Structure, Systems. Selinsgrove, PA, United States Meurling, J., and Richard, J., 2011. The Mobile Phone Book: The...
12 Pages(3000 words)Essay
Report of Marketing Campaign review-Vodafone New Zealand PXT service
...-Racer) as a unique way of launching the new PXT capable phones. This event was featured on 30 second TV commercial throughout New Zealand and Australia together with some print ads campaign. This campaign was successful in reaching for Vodafone’s target market. AIM: To determine the goal of Vodafone PXT ™ marketing campaign and to be able to identify the best marketing campaign method for telecommunication industry. Findings Mobile Industry Analysis There is only one competitor in the New Zealand mobile industry – The Telecom NZ because of the high cost of infrastructure requirements. This also...
9 Pages(2250 words)Essay
Analysis and Recomendation of Marketing strategy of Vodafone
...into a new market is not going to be taking lightly. The competition is going to be fierce, with close competitors such as T-Mobile, virgin mobile, Telenor, Tele 2, currently being the market follower. Vodafone in its operation in the market where the company is operating pay attention on the four Ps, product price, promotion, and place. Vodafone is currently using its position; fight other mobile network providers to close down. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (August 2008). This is a big threat to close competitors such as T-Mobile,...
12 Pages(3000 words)Essay
External business environment for Vodafone
...recognises the changing social patterns of consumers; therefore, company is competing by offering the products that may meet the social needs of consumers. Vodafone has recently launched Betavine Social Exchange which is a site to provide mobile solutions in development and for social impact (Verclas, 2009). Technological UK telecommunication industry is characterised by many recent technological developments such as advanced data services, regulatory controls on the charges of the mobile operators and bundling of mobile services (Budde, 2011). To remain competitive in the market, Vodafone is significantly investing in research and development both in individual...
4 Pages(1000 words)Essay
Vodafone industry
4 Pages(1000 words)Essay
Vodafone Group Plc
.... This is because it shows the level of confidence the company has in the regularity of its own cash flows. Many companies however make the mistake of reducing capital expenditure to pay a dividend. The situation has been entirely different with Vodafone PLC. Despite the increase in its dividend payout ratio the company has been able to maintain last year’s capital expenditure of 6.2 billion pounds. This stable financial position has show fruit in terms of capital gains for the share price of Vodafone in the London Stock market. Vodafone Financial Strategies Short Term and Long Term Strategies The company has realized the unique business environment which is prevalent in the...
8 Pages(2000 words)Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
...of increasing their competitiveness. Market Review Market for mobile services includes those organizations which in collaboration provide services such as, information and telecommunication as well as entertainment services like, internet, voice, text, SMS and data services (Jarkko, 2005). It is composed of thousands of organizations which offer mobile services across the globe. Few of the big players include Vodafone, AT&T and China Mobile. Vodafone is undoubtedly one of the strongest and well-known brands in the mobile industry. Mobile networks are now accessible to more than 90 percent of the world population and almost 80 percent of rural...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Telecommunications Industry-Marketing of Vodafone for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us