Nobody downloaded yet

Marketing Plan for Company G - Research Paper Example

Comments (0) Cite this document
Summary
This essay talks about company G - a name that has made its mark in the consumer appliances market. The company caters the diverse array of its customer base with high quality and reliable electronic products. The company has decided to launch a new line of small electronic items. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Marketing Plan for Company G
Read TextPreview

Extract of sample
"Marketing Plan for Company G"

Download file to see previous pages This discussion stresses that consumers with comparatively higher income level are likely to purchase electronic appliances as they want to make their life more convenient, and they are ready to part with their money for that. Individual with higher income level are inclined towards trying new commodities and thus would be a prime source of company’s initial revenue from the newly launched product line. In addition to the income level, geography is another important factor. The company should focus its marketing activities in mostly the urban areas as compared to the rural. There are several other different bases for identification of the target market. It must be kept into consideration that one segmentation variable must be superior to another in the hierarchy of variables. Other variables for identification of target market would be age, gender, occupation, education, social class, buyer behavior and lifestyle.
This paper declares that the product of the company can be divided into three categories namely convenience goods, shopping goods and specialty goods. Following is the classification of the products offered by the company. The marketing objective if the company G would be to create awareness in the market about the newly launch product line. The company would have to organize various promotion and advertising activities in order to provide adequate exposure to the new product. Price Marketing objective related to the price would be to promote the product based on the criteria that the prices have been set for customers belonging to different income level. The strategy will assist the company in increasing its customer base as it would increase the target market when people from different income classes are indulged in the buying of the company’s products. Place Since the company has established a sound consumer base of franchises in its target market, the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Plan for Company G Research Paper Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1411412-marketing-plan-for-company-g
(Marketing Plan for Company G Research Paper Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/marketing/1411412-marketing-plan-for-company-g.
“Marketing Plan for Company G Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/marketing/1411412-marketing-plan-for-company-g.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Nokia Company Product Marketing Plan
...Executive Summary The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow, when they are going to launch their innovative product i.e. Eco-friendly Mobile. This paper shows how Nokia can develop a marketing plan by implementing their past strategies, which the company has already applied. Firstly, in this paper, it shows the brief background about the company and its existing products and also shows the company’s past strategies i.e. how...
24 Pages(6000 words)Assignment
Marketing plan Starbucks Coffee company
...higher (what's a few bucks?) to many, for coffee, and thus gets a good profit margin. If Starbucks were forced to raise their prices even two dollars due to coffee pricing changes, it is likely that their competitive advantage would fall substantially. Other Analyses SWOT Analysis Strengths Established brand Association with high quality Fair trade brands Green associations Hip, upwardly mobile, liberal Good place for people to hang out, read paper, work WiFi availability Fortune 100 Top Company to Work For: Considered a good employer Massive market saturation Strong corporate culture of ethics protects against malfeasance, assuages shareholders Coffee is pretty much a staple: People need it daily...
8 Pages(2000 words)Term Paper
Phil Company Marketing Plan
...? PHIL COMPANY MARKETING PLAN Phil Company aims at establishing a substantial market share in both local and international markets. Other strong electronics manufacturing companies operate in the principal market segments. All these companies in the electronics industry produce almost similar products. Therefore, the aspect of marketing determines the competition of the limited market share, both in the US and overseas (Julie & Claire, 2011). Phil has to employ effective marketing strategies in order to acquire a substantial...
4 Pages(1000 words)Research Paper
G & P Trucking Company, Inc
... and social media websites can be used to more effectively reach out to prospective customers and employees alike. Many trucking companies have improved their current performance by improving their operating costs. G&P trucking needs to further align this area to changes in prices and trends so that it may remain profitable in the long run despite increases in fuel costs. 3. Marketing Objectives G&P has been providing people with quality trucking service for the last 75 years. Company Strategy as published on G&P’s official website: “Our strategy is to have a focused approach to serving specific customers who need exceptional service to their target markets. This approach allows us to provide outstanding value for our customers... and to be...
4 Pages(1000 words)Assignment
Toyota Motor Company Marketing Plan
...?Marketing Plan for Toyota’s Super Car Implementation Timetable December In order for a new product to be successful, it is necessary to conduct market research, be familiar with sales potential, cost, the distribution channels, the cost of promotion and the adequate promotion technique, conduct research and development and to have and know the engineering costs and requirements (Benedetto, 1999). Thus the month of December will be spent researching. In this regard, marketing management and product management teams will be formed for appointing the required teams and identifying the budget for market research, engineering research, parts, research and...
5 Pages(1250 words)Research Paper
Three Year Marketing Plan of G Company
...Three-year marketing plan A. Product Support of Mission ment Explain how the small appliance, you have selected, supports Company G’s mission statement provided in the introduction. The mission statement of Company G depicts its long-run intention to “enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions”. The proposed product in this marketing plan is a small appliance electronic Ice-cream maker with quality assurance and at a cheaper price. In relation to its mission statement, Company G...
11 Pages(2750 words)Essay
MARKETING PLAN FOR PGI COMPANY
...?Human Resource Management Module Leader: Module MAN4146M 04/01 MARKETING PLAN FOR PGI COMPANY UB Number Programme Attendance mode 12017503 MSc Marketing and Management Full-time I certify that this assignment is the result of my/our own work and does not exceed the word count noted below. Number of words 1482 (excluding appendices/bibliographies and tables) Contents EXECUTIVE SUMMARY 4 INTERVIEW AND ANSWERS 5 INTERVIEW SUMMARY 12 DEMOGRAPHIC SEGMENTATION 13 GENDER SEGMENTATION 13 AGE SEGMENTATION 14 BEHAVIORAL SEGMENTATION 15 BEHAVIORAL SEGMENTATION SUMMARY 16 MARKETING MIX 16 CUSTOMER AUDIT 18 OPPORTUNITIES AND THREATS 18 INTERNAL AUDIT 19 STRENGTHS AND...
22 Pages(5500 words)Essay
Lilly and company Marketing Plan
...Marketing Plan Introduction: Lilly and company is a leading company in pharmaceutical sector. Its strategies are innovative and the management was committed to develop a growing portfolio. Their activities are directed towards making the company best in class and first in class in Pharma sector. The products of the company will help the people to live longer and better. The purpose of the drugs manufactured by the company is to give healthier life to the people. The products of Lilly can treat depression, schizophrenia, attention deficit hyperactivity disorder, diabetes and osteoporosis.1 A drug named Zyprexa, which is...
8 Pages(2000 words)Assignment
Company G Marketing Plan
...Marketing Plan March 2009 Contents Sl No Page No Introduction . 3 2. Marketing Plan ... 4 3. Appendix ......... 10 4. Bibliography ....... 11 Section-I Introduction Company G is an established and reputed firm in the electronics market. It has recently developed a line of small appliances, which is expected to perform well in the market owing to its elegant visual design, high reliability, and low cost of production. These factors coupled with the modest initial investment are expected to make Company G the lowest-cost producer in the small appliance...
10 Pages(2500 words)Essay
Brighter Cleaning Company Marketing Plan
...Brighter Cleaning Company Marketing Plan Brighter Cleaning Company Brighter Cleaning Company is located in Fort Wayne, Indiana. The company has 100 employees and over 10 years’ experience. The number of employees and experience puts the Brighter Cleaning Company in a position to handle any size of customers. Brighter Cleaning Company main focus is supplying cleaning products to the businesses around. The company offers products to some parts of Ohio: Defiance, Bryan, Plymouth, Peru, Lima, Napoleon, Celina and Coldwater. Other areas that the company’s products have gained...
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Marketing Plan for Company G for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us