Consumer Behavior on TV Programs and Commercials - Essay Example

Comments (0) Cite this document
There were two TV programs that would be compared in this paper, namely: Dr. House and WWE Programs. Dr. House is the show I frequently watch because of the main character’s witty dialogues and biting sarcasm. Also, the medical cases are quite interesting so I try as much as possible not to miss the show…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Consumer Behavior on TV Programs and Commercials
Read TextPreview

Extract of sample
"Consumer Behavior on TV Programs and Commercials"

WWE programs mainly caters to male viewers, age can range from between school age children up to retirees. There are also women who watch this program but young men particularly find the Royal Rumble appealing. According to Lindquist and Sirgy (2009) “people do not buy products and services, they buy benefits”. The people watching this show feel entertained as they see big wrestlers committing scripted physical assault against one another. People buy the excitement and the fanfare of the show; commonly, middle-class people enjoy the rowdy exchange of punches and kicks. For the majority of the men, they also admire the strong women wrestlers on stage who represent two symbolisms: strength and sexiness. Indeed, the show is a surreal representation of life since average people do not attack one another on the slightest hint. The product provides a lot of psychological ring as men identify themselves with their male idols. All the pent-up aggression can be expressed as they watch the wrestlers display extreme forms of physical force. The arena is an open field while life is bounded by rules and regulations. Through this show, the consumer can openly express their frustrations in life and rally for their hero to beat their competitors. In the same manner, the commercials shown between the shows related to wrestling such as pre-taped videos of Smackdown and Superstars. Read More
Cite this document
  • APA
  • MLA
(“Consumer Behavior on TV Programs and Commercials Essay”, n.d.)
Retrieved from
(Consumer Behavior on TV Programs and Commercials Essay)
“Consumer Behavior on TV Programs and Commercials Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Consumer Behavior
...and the Consumer's Perception of Quality. C. B. (2006). HDTV Shopping Trends. Chiu, Y.-J., Chi Chen, H., Hshiung Tzeng, G., & Shyu, J. Z. (2006). Marketing strategy based on customer behaviour for LCD TV. Int. J. Management and Decision Making, Vol. 7, Nos. 2/3 , 143-161. (2010). Consumer Electronics. UK: UK Trade & Investment. Ehmke, C., Fulton, J., & Lusk, J. (2005). Marketing’s Four P’s: First Steps for New Entrepreneurs. Agriculture innovation and commercialization centre . Engel, J. e. (1995). Consumer Behavior, 8th Ed. Fort Worth: Dryden Press. Hawkins, D. I., Best, R. J., & Coney, K. A. (1998). Consumer Behaviour: Building...
16 Pages(4000 words)Essay
The effects of TV Advertising on older consumer behaviour over 50 years in the United Kingdom
...? The effects of TV Advertising on older consumers’ behaviour over 50 years in the United Kingdom Acknowledgements The would like to take thisopportunity to thank and show appreciation to the dissertation supervisor Dr Howard Dunton for all the assistance, guidance and motivation provided during the course of this study. The supervisor has consistently provided support and has never shied away from making recommendations as to improvements or further areas of discussion and for this the author is immensely grateful. The author would also like to thank his family for the love and support they have offered not just during the writing of the dissertation but during the entire length of the degree. ABSTRACT The research examines the phenomenon... :...
60 Pages(15000 words)Essay
Consumer behavior
...? 19th June Consumer behavior: Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot. Despite this, it is an indisputable fact that the original culture of UAE has not totally vanished considering the reality that UAE is the land of a broad range of cultures and races. This paper is primarily based on discussing the fact that the native people of UAE have relentlessly tried to maintain their Islamic culture even in the...
3 Pages(750 words)Essay
Consumer Behavior
8 Pages(2000 words)Essay
Consumer behavior
...- Trends & Challenges64, no. 4: 58-69. Di Muro, Fabrizio, and Kyle B. Murray. 2012. "An Arousal Regulation Explanation of Mood Effects on Consumer Choice." Journal Of Consumer Research 39, no. 3: 574-584. Levav, Jonathan, Nicholas Reinholtz, and Claire Lin. 2012. "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search." Journal Of Consumer Research 39, no. 3: 585-599. Mollahoseyni, Ali, Ali Nasr Esfahani, and Maryam Jafarzadeh. 2012. "Studying Impacts of Psychological Factors on Consumer's buying Behavior at Iranian Chair Stores." Interdisciplinary Journal Of Contemporary Research In Business 3, no. 10: 257-263. Pelau, Corina....
3 Pages(750 words)Essay
Consumer Behavior
...?Consumer Behavior Table of Contents Introduction 3 Critical Analysis 4 Decision-Making Process 4 Influencing Factors 5 Conclusion 7 Reference list 8Introduction The concept of decision-making is often considered as the study of recognizing and picking the best alternatives on the basis of the likings and the values of the decision maker. The aspect of decision-making depicts the consideration of suitable alternative choices which best fit with the expected objectives and desires of the decision maker (Fulop, n.d.). The notion of consumer decision-making can be described as a process by which the consumers recognize their needs, gather relevant information about a particular...
4 Pages(1000 words)Essay
TV Programs (or Magazines) -Marketing Behavior Class-
..., and continued with social problems that most are looking at today. However, the contrasts to the entertainment magazines show that there is a direct association with marketing behavior as well as the beliefs which one has. The segmentation that has attitudes related to beauty products and the latest styles from Hollywood is one which carries different values and defines things through a specific type of self – expression. The attitudes and behaviors then become the most important part of the commercials and the stories that are conveyed. Determining marketing behavior before connecting to a specific target market is one which can’t be ignored. The lifestyle trends, such as beauty and fashion, as compared to family and business, are some... of the...
2 Pages(500 words)Essay
Consumer Behavior Master Essay
.... A main goal of advertising is the influencing the customers, i.e., the active attempt to change or modify consumers' attitude towards brands. In this aspect, the credibility of an advertisement plays an important role in convincing the target audience of the attractiveness of the company's brand. Advertisements without celebrities are becoming rare and celebrity endorsement has become a prevalent form of advertising: studies conducted by researchers say that 20% of all TV commercials feature a famous person (Sam 1996). These studies have also studied the impact of celebrity endorsement on the viewers' perception of the endorsed brand (Petty, et. al 1983; Kamins et al 1989; Mc-Cracken 1989)....
17 Pages(4250 words)Essay
Consumer Behavior
...Assignment: Consumer Behavior Generation Y consumers continue to perplex Marketers". Firstly, discuss this assertion, and then offer advice to marketers wanting to address this consumer segment. 500 Words "Generation Y consumers continue to perplex Marketers" Generation Y consumers are young consumers who are born after1979 to late 1990’s. Generation Y consumers are children of baby boomers. They differ from their parents in taste, likes and dislikes and preferences. The generation gap with their parents is clear as this group of consumers is technology savvy, large in size, racially and...
16 Pages(4000 words)Essay
Consumer Behavior all. The consequences and side effects of having tobacco are a lot, but still we observe that in many countries the tobacco advertisements generate a lot of money for the commercials channels and no TV channel wants to stop the running of the tobacco ads. In the brands of the Tobacco world, Benson & Hedges have a strong brand name and it is one of the most widely used brands by the consumers. Some of the Benson & Hedges ads show that to smoke their cigarette is a very cool act to perform. Captain Morgan Alcohol Ad The negative consequences of the alcohol advertisements are the same as those of tobacco, in fact alcohol may tend to cause more damage to the health of consumers. It...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Consumer Behavior on TV Programs and Commercials for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us