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Consumer Behavior on TV Programs and Commercials - Essay Example

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There were two TV programs that would be compared in this paper, namely: Dr. House and WWE Programs. Dr. House is the show I frequently watch because of the main character’s witty dialogues and biting sarcasm. Also, the medical cases are quite interesting so I try as much as possible not to miss the show…
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Consumer Behavior on TV Programs and Commercials
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"Consumer Behavior on TV Programs and Commercials"

WWE programs mainly caters to male viewers, age can range from between school age children up to retirees. There are also women who watch this program but young men particularly find the Royal Rumble appealing. According to Lindquist and Sirgy (2009) “people do not buy products and services, they buy benefits”. The people watching this show feel entertained as they see big wrestlers committing scripted physical assault against one another. People buy the excitement and the fanfare of the show; commonly, middle-class people enjoy the rowdy exchange of punches and kicks. For the majority of the men, they also admire the strong women wrestlers on stage who represent two symbolisms: strength and sexiness. Indeed, the show is a surreal representation of life since average people do not attack one another on the slightest hint. The product provides a lot of psychological ring as men identify themselves with their male idols. All the pent-up aggression can be expressed as they watch the wrestlers display extreme forms of physical force. The arena is an open field while life is bounded by rules and regulations. Through this show, the consumer can openly express their frustrations in life and rally for their hero to beat their competitors. In the same manner, the commercials shown between the shows related to wrestling such as pre-taped videos of Smackdown and Superstars. Read More
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