This paper examines the problem of pushing consumerism on to children and adolescents, and how it affects them and others they deal with. The focus is on the United States, but information from researchers in other countries reviewed for the enlightening differences seen across cultures…
Download file to see previous pages...
an entire counter-industry of media watchdogs, critics and authors selling books on the dangerous influence of consumerism on children -- by marketing these products to adults.
And while society debates the ethics of selling legitimate products to children, ongoing concerns surrounding underage smoking and drinking linger. Joe Camel might be dead, but what about alcohol advertisements showing (barely) legal drinkers doing things teenagers like to do as well, like dancing and interacting with friends and the opposite sex
This paper will examine the problem of pushing consumerism on to children and adolescents, and how it affects them and others they deal with, especially family and peers. The focus will be on the United States, but information from researchers in other countries will be reviewed for the sometimes enlightening differences seen across cultures. Television is the medium explored in the greatest depth, although the Internet is a growing influence on children and a source of conflict in families (Tufte, 71). Efforts to control or restrict advertising to children will be examined as well.
Culture can be defined as "the complex system of meaning and behavior that defines the way of life for a given group or society. Culture includes ways of thinking as well as patterns of behavior" (Anderson & Taylor, 2004, p. 58). Consumer culture, therefore, encompasses the culture of consumers, including their thinking, behavioral and buying patterns. Raymond Benton, Jr. defines consumerism as "the acceptance of consumption as the way to self-development, self-realization, and self-fulfillment," in a society or group that focuses on its consumption, not on its production (in Goodwin, 3). The terms "consumerism" and "commercialism" are often used...
This essay "The affect of advertising on youth culture" outlines the impact of the ad on the children, how they controlled spending and how they became a big part of consumer culture. It is safe to say children learn as much, if not more, outside the classroom as they do inside it. Perhaps the most important mode of transmission for the consumer culture is through advertising, especially television advertising aimed at children. Most of this advertising is shown during children’s programming like Saturday morning cartoons and cable stations targeting children (Cartoon Network, Disney, ABC Family). Communications professor Dale Kunkel estimates a child sees about 40,000 television commercials a year (Dittman, p. 37). Advertisements do not end at the front door: Children are also bombarded with commercials in educational television in the classroom, with exclusive contracts for brand name products in the lunch room and hallways, and even corporate sponsored curriculum units, some espousing controversial, highly political views.
Long the target of feminists concerned about how young girls view their bodies, the Barbie doll has kept up with the marketing times as well: Mattel Inc. and MasterCard teamed up to offer the “Cool Shoppin’ Barbie,” complete with mini MasterCard, a shopping boutique setting and a credit card processing machine that, not surprising, “approves” every purchase (George, 60). The official Barbie.com website collects information about visitors’ shopping habits that can be used as marketing research (Stockwell, 11).
...Download file to see next pagesRead More
Cite this document
(“The affect of advertising on youth culture Essay”, n.d.)
Retrieved from https://studentshare.org/media/1516650-the-affect-of-advertising-on-youth-culture
(The Affect of Advertising on Youth Culture Essay)
“The Affect of Advertising on Youth Culture Essay”, n.d. https://studentshare.org/media/1516650-the-affect-of-advertising-on-youth-culture.
Youth and Urban Culture Culture is defined as refinement of the mind and manners with proper education and training. It represents excellence in the aesthetic standard that means “the best that has been thought and said in the world” (Hebdige 6). It indicates certain manner in the ordinary behaviour while leading a particular way of life.
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity.Technology is useful in various spheres in the world, including the business sphere.
One essential attribute of a sound human personality is that it endows a person with the capacity to decide as to what one really needs to lead a satisfied and contented life. Almost everyone is tentatively aware of the fact that quintessentially speaking, human needs tend to be few and narrow and given a choice, most of the humans do have the capacity to allocate their monetary resources in a manner that leaves them content and satisfied (Moton & Dumler, 2009, p. 538).
Name: Title: Course: Tutor: Date: Youth Culture and Identity Introduction The social separation of youth identity from that of adults and children became apparent in sociology in the 1950s. This could be attributed to youth culture, which according to Williams (2004) indicates that young people, and indeed the youth, shared a common identity and culture which differentiated them from the adults and children.
No one can reasonably deny music's power. For reasons not entirely understood, music affects the mind, emotions, and even the physical body as no other art form can. Its capacity to elicit powerful, even unforgettable emotional and physical responses makes music an indispensable accessory to most forms of religious worship, from the trance dancing of shamans to the singing of Christian hymns.
It appeals to the younger generation whose idea of a good time is having fun with friends.
The main character of the ad, the supposed "victim" if things went wrong, finds friends who indirectly criticize him through their prank and alcoholic drinks. This ad does not really inform its viewers or consumers of the negative effects of excessive alcohol intake.
In order to maintain the upper hand, this “willing consent of the subordinate class” has to be continuously re-won and reinforced by the dominant class through ‘Ideological State Apparatuses’ (ISAs) such as “religion,
Youth correlates with many subcultures that they often show in the way they dress, their attitude, and even to music. The youth cultures today are extremely exposed to the cyber world, such as using the internet. The internet is one of the ways that prove the evolution of technology.
Globalization has led to increasingly closely linked countries that are interdependent making it appear as a global village. Globalization has led to the spread of ideas and culture that before were isolated to certain regions and groups. This spread of ideas and culture has given rise to the rise of global culture.
2 Pages(500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic The affect of advertising on youth culture for FREE!