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How Advertisers Manipulate Consumers - Essay Example

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This essay "How Advertisers Manipulate Consumers" discusses the extent the consumers get manipulated by the advertisement. Consumers have been bought to view certain sites with advertisements. Celebrities on the other hand have been successful to some extent in advertising products to their admirers…
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How Advertisers Manipulate Consumers
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Download file to see previous pages By this time most people carrying out the advertisements were not in apposition to pay for the media expenses. However, currently, viewers are in a better position to comprehend the advertisements much more easily as almost everybody can access the media. This subsequently has made the advertisements easily visible as well as audible (Amazon.com, 2007). The ultimate outcome normally depends on the manner advertising techniques are employed.
There has been, on the other hand, a wide application of what is called custom publishing which usually aims at reaching a particular community segment. This, for instance, may include anti-smoking advertisements that have been employed by the cancer charities and other anti-smoking groups in collaboration with several government health departments in a trial to contain the tobacco advertisement (Sheriga, 2008). They thus establish their own advertisement in order to bring to limelight the negative impacts of smoking. Initially, several commercial advertisements usually assisting cessation of smoking as well as reduce to risk posed lung cancer and its aftermath.
Several advertisers employ some sneaky strategies in order to get the attention of the consumers. Generally, advertisements are expected and as well as accepted in every society. They are perceived to have nothing wrong with them by most people who usually view them every day. Most people have created the notion that the products advertised are always good ones and that the products being advertised on televisions have nothing wrong with it.
Convincing the consumers to buy the products being advertised came about with some strategies. Several commercials that have nothing to do with a product on the other hand have been employing certain lifestyles (Carroll, 2009). Some of the commonly used strategies include:
Research by Raylight (2007) indicates that most TV adverts targeting families usually show up perfect families that appear to be having a hip-looking modern style such as latest hair cuts, hottest fashions as well as toys. ...Download file to see next pagesRead More
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