Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Speech. Limit Sex in Advertising to the public - Essay Example

Comments (0) Cite this document
In reference to Foley (1999, p. 220), advertising has an immense impact on the way people comprehend themselves and the world surrounding them in addition to the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Speech. Limit Sex in Advertising to the public
Read TextPreview

Extract of sample "Speech. Limit Sex in Advertising to the public"

Download file to see previous pages Nonetheless, the companies found themselves on constant competition with visual promotions in both television and print media. One thing that differentiated one company advert from the other was the sex appeal employed. Reichert and Lambiase (2002, p. 25) defines sex appeal advertising as the form of advertising that draws customer’s attention through the use of sexual appeals that have been used as a form of communication technique. It almost goes without saying that contemporary customers are acquainted to more sex in advertising than ever before. This inclination of escalating use of sexual oriented topics and ideas is evident upon inspection of the broadcast and print media. In essence, marketers employ the use of romantic themes, nudity, or implicative ideas or topics to acquire the attention of its consumers.
Though the use of sex in advertising has numerous advantages, limited research has been directed towards its implications on the society. In reference to Reichert and Lambiase (2002, p. 35), the use of sex appeal advertising has numerous significant public policy, social, and managerial implications. These propositions pivot the preferred depiction of women in the modern society, the circumstance under which marketers and advertisers should not use sexual themes in communicating with its consumers. For this reason, those impacted most by the sex appealing adverts are the women, both young and old, and not the targeted consumers.
To the young women with developing and growing ideologies and bodies, sex appealing advertisements portraying women in a sexual explicit manner, whether fully clothed or nude, an imperative wrong is being executed. For the young and shapeable women, Jacobson and Mazur (1995, p. 79) notes that their perception of what they should wear, how they should look and how they should act is influenced, all with the assumption that ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Speech. Limit Sex in Advertising to the public Essay”, n.d.)
Speech. Limit Sex in Advertising to the public Essay. Retrieved from
(Speech. Limit Sex in Advertising to the Public Essay)
Speech. Limit Sex in Advertising to the Public Essay.
“Speech. Limit Sex in Advertising to the Public Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Speech. Limit Sex in Advertising to the public

Advertising and public relations

...stakeholder groups which can further enable the company to sustain its dominant position. References Dayal, R. & et. al., 1996. Advertising and Promotion Management. Mittal Publication. Duhe, S. C., 2007. New Media and Public Relations. Peter Lang. [Online] Available at: [Accessed March 22, 2013]. Guardian News and Media Limited, 2013. Using PR As An Agent For Change In Corporate Sustainability. Guardian Sustainable Business. [Online] Available at:
9 Pages(2250 words)Essay

Limit switches

...Limit Switches and Introduction of Sensor In this paper, several aspects regarding limit switches are considered, firstly, there is the introductory part of the limit switches and the roles they operate as sensors. The history of the sensor is also highlighted and it accounts for the development of the sensors to what is contemporary limit switches. It coming into place is also discussed under the inventor which is coupled with the how it is applied in the industries as well as the industries where the kind of sensors are engaged. The theoretical understanding on how the sensor operates and achieves it roles is also adequately highlighted considering the glaring points...
3 Pages(750 words)Research Paper

Public relations and advertising

...? Public relations and advertising Introduction Advertising can be described as any paid form of non personal message used to promote the goods, services or ideas of any identified sponsors. On the other hand public relations refer to the art of promoting products, services or ideas through a third party or an independent medium. Both ads and public relations are a part of the promotional mix and overall mass media and hence, each of the elements has some degree of social responsibility attached to it. However, whether the ads and PR are able to fulfill the so called responsibility or not remains a burning question. The present study looks to analyze the...
4 Pages(1000 words)Essay

Sex Education Speech/Presentation

...Speech on Sex Education Dear teachers and friends, (Address the audience as appropriate) As you are aware, the recent news about the teenage pregnancy of the daughter of Sarah Palin, former Republican Vice-presidential candidate and governor of Alaska, shocked the political establishment in particular and the country in general. One would wonder at how the daughter of one of the prominent political families in the country would be so careless as to get pregnant at seventeen years of age. In reality, there is no surprise if you consider the figures in the country. The United States has the highest levels of teens between the ages of 15 to 19 getting pregnant every year. It is high time that something is...
3 Pages(750 words)Speech or Presentation

Advertising and public relations

...Advertising and Public Relations Introduction This report encompasses brief aspects regarding the study of mass communication theory for Masters Course in Advertising and Public Relations. Mass communication can be referred to as an academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media which includes print media, radio, television, and film. Public relations and advertising are the two main area of specialization under mass communication program. (Mass Communication, advertising and public...
2 Pages(500 words)Essay

Sex, gender and advertising

...Sex, Gender and Advertising Gender roles in advertising are formed on the basis of psychological and physiological movements which are studied by the advertising and marketing people so that the clients (the company people) remain happy and their business flourishes in the longer run. However, to get this very message down to the intended people is not an easy job to start with. It needs to be very targeted, precise and significant for them in order for them to take notice and understand that the particular brand connects with them in the best and most easiest of manners possible and hence they should be the ones to buy it for themselves and for this reason satisfy their...
10 Pages(2500 words)Essay

What is 'lifestyle and consumer culture' Discuss, using relevant examples or case studies to support your agrument

...the message in the campaign to be “must take” rather than “may take”. The overt use of sex in ad campaigns such as that of bourbon makers shown on the Fox Sports presenting women very offensively is also a matter of concern. The television and internet advertisements are thought to be the most offensive promotion in the history of the industry. These kinds of advertisements, though not very common, can affect youngsters adversely as they have frequent access to television and internet and the sports channel is the one which is not very often restricted for viewing by the children. This kind of cheap publicity is not only harmful for the society but also for the product...
6 Pages(1500 words)Essay

Sex in Advertising

...Sex in AdvertisingAdvertisements directly point to the changing values and ideologies in society. As a new social phenomenon, companies today give exceeding emphasis to media and mass marketing. The result of this development is that even human beings have become commodities for marketing. Advertisers apply several methods in this regard, and the sole objective of marketing strategies is to manipulate people into consuming maximum commodities. In order to achieve this objective advertising industry has been utilizing sex as its marketing medium, and this trend symbolises the massive structural transformations taking place across the...
5 Pages(1250 words)Research Paper

Reflection paper

..., it is optional. Those who follow this path should not accept funds from other external sources. Expense is regulated as well (Federal Electoral Commission). The California state government allows the political class to solicit funds from Convention accounts. Moreover, the California commission is doing much for existing politicians than to the public. This account can help a donor and a partner to conduit $500,000 to a political party every two years there is a congress election. According to Santa Rosa news, their provisions that are affected seek to increase 2012 legal limit of $97,200 donation per year to $388,800. This is going to make politics expensive and difficult for the unhealthy. Most people...
6 Pages(1500 words)Essay

The Effects of Media on Kids

...) This book examines how children invent make-believe worlds and in particular how their daily experiences make part of their imaginary worlds. The media is seen as a strong influence on children in this book, and shows how the media is very central to children’s lives and is very subtle in how it enters children’s consciousness. This book approaches the issues from a psychology point of view. 7. Herumim, W., (2004) Censorship on the Internet: From Filters to Freedom of Speech. Berkley Heights, N.J: Enslow Publishers (Available at Library of Congress) This book looks specifically at protecting internet users from harmful media. It tries to find where the limit is between protecting users and stopping free...
7 Pages(1750 words)Annotated Bibliography
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Speech. Limit Sex in Advertising to the public for FREE!

Contact Us