Marketing Consumer Behaviour Theories - Essay Example

Comments (0) Cite this document
The author of this essay "Marketing Consumer Behaviour Theories" casts light on certain marketing theories. Admittedly, consumer behavior theories are a vital aspect of marketers from the perspective of marketing. Marketers analyze the behavior of consumers towards brand promotion of a product…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Marketing Consumer Behaviour Theories
Read TextPreview

Extract of sample
"Marketing Consumer Behaviour Theories"

Download file to see previous pages The positive or negative attitude towards the product is also based on behavioral traits of the consumers. The consumers purchase the product based on their perception of those particular objects after acquiring data from various relevant sources. Consumers of different market possess different buying behaviors and expectations from the product or brand. In this paper, the concept and theories of consumer behavior in the marketing environment will be highlighted properly. It has been illustrated that how the consumer behaves in a particular situation and how their behavior gets altered while purchasing a product. The literature review of the consumer behavior will be explained briefly and the consumer behavior of Pepsi and Coca Cola in Australian marketing environment will be cited as an illustration. 2.0 Issues, Theories, and ConceCoca-Consumer Behaviour Consumer behavior encompasses cognitive, effective in addition to the behavioral reaction of consumers towards products as well as services, and also the response of consumers to the marketing of products along with services (Universitat Pompeu Fabra, n.d.). It is the decision making the process of consumers and the involvement of their activities in obtaining, assessing, using and disposing of goods as well as services. Consumer behavior refers to as a complex, multidimensional along with the dynamic process and also the marketing decisions which are taken based on the assumptions related to consumer behavior (New Age International, n.d.). The consumers on the basis of their needs adjust the purchasing behavior of them. Consumers randomly choose the product and in every selection, certain implications are incorporated in them. The buying decision is taken to satisfy the need of the consumers. Prestige is also considered as one of the intangible needs because a few individuals purchase certain products depending on their status in the society (Reference for Business, 2011). The factors which act as a significant role while influencing consumer buying behavior are cultural factors, social factors, psychological factors and personal factors (Scribd, 2011). Culture has an influence on the ‘impulsive buying behavior’ of a person. The theory of individualism, as well as collectivism, facilitates to have a better understanding of the phenomenon of an ‘impulsive buying behavior’ of a consumer (Kacen & Lee, 2002). The culture of the society has an influence on the buying behavior of an individual because human beings are largely affected by social factors which may include family, friends, clubs, and others. The individuals from these factors understand and learn perceptions, values and their behavior patterns. The social class of an individual is influenced by several other variables such as income, occupation, values, and education (Wilson & Gilligan, 2005). In addition, social factors also have an impact on the buying behavior of a person. Various factors include family, reference groups, status along with the social role. The reference groups include primary membership group, secondary membership groups, aspirational group and dissociative groups. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Consumer Behaviour Theories Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from
(Marketing Consumer Behaviour Theories Essay Example | Topics and Well Written Essays - 2000 Words)
“Marketing Consumer Behaviour Theories Essay Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing - Purchase Decision & Consumer Behaviour
Effort put into decision making process Low involvement Substitute products or competing brands Despite there being an endless list of other alternative brands of the same product, I did not consider any other as I have always liked the yogurt from Bulla Dairy Foods.
10 Pages(2500 words)Assignment
Consumer Behaviour
Success, in fact survival of the business is dependent on business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010). Acknowledgement of the importance of this fact has given birth and rise to domain of study of consumer behaviour.
12 Pages(3000 words)Essay
Consumer Behaviour
There are different consumer behaviour models and theories which attempts to explain and elaborate various elements of the consumer behaviour (Wells, Ponting, &
11 Pages(2750 words)Essay
E/portfolio on consumer behaviour theories
TV advertisements help the organization to create a long term permanent image in the minds of the customers. Billboards of the organization are generally provided on the happening places of the cities. This communication mode
4 Pages(1000 words)Essay
Internet Marketing and Consumer Behaviour
The whole point of Internet Marketing at the end of the day is to attract visitors to the website and convert in to leads and sales. Leads and sales is the target and in order to achieve that we build high quality links, get benefit from the lower hanging fruits and lots of repetitive work and finally we are able to achieve top rankings from the desired key phrases.
3 Pages(750 words)Essay
Consumer behaviour and marketing
However, these products are primarily the ones which are produced on a commercial basis produced by capitalist producers, rather than government initiatives. These cultures are nurtured primarily by private producers and marketers who stimulate the cultural roots of people to increase the demand for their goods.
10 Pages(2500 words)Essay
Consumer behaviour and marketing
In the words of Harrison & Reilly (2011, p. 21), marketing is the core of any company because it is the channel through which the generation of revenues for the company is made possible. Thus stated, it becomes extremely important for different companies and market strategists to come up with marketing plans and marketing policies that are geared towards this revenue generation.
12 Pages(3000 words)Essay
Why Do We Buy Use theories of consumer behaviour to critically analyse and discuss a) the various reasons behind why people consume and b) the impact of marketing strategies on peoples consumption behaviour
To develop effective marketing strategies, organizations need to study consumer behaviour. The study allows marketers to understand the psychology of consumers’ reasoning and the factors that influence their preference between
10 Pages(2500 words)Essay
Consumer Behaviour (Marketing)
To complete this coursework I got the opportunity to learn the TV viewing and radio listening patterns of a household by speaking to its members on their choices of TV and radio channels. The family visited consists of five members. They are Mr. and Mrs.
8 Pages(2000 words)Essay
Marketing communication and consumer behaviour
The sender encodes the message which with reference to marketing communications is to create an advertising display or a sales promotion. The message is then sent to the receiver who decodes it by comparing it to frame of reference. The feedback loop is activated when the receiver responds to the sender which informs the sender about whether the message was received and how it was perceived by the sender.
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing Consumer Behaviour Theories for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us