These influencing factors depend upon the nature of the industry. The consumer behaviour in automobile industry is also influenced by some intertwining factors. As per the present trend of consumer behaviour in…
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ect, the study of consumer behaviour is very essential for developing proper marketing strategies and appropriate product lines for automotive products. In general, there are many factors that influence consumer behaviours. Gilligan and Wilson have identified four primary factors that influence consumer behaviour and these are cultural, social, personal and psychological (Gilligan and Wilson, 2003, p.226). However, in automobile industry, the perceptions and preferences of consumers vary according to nature, unity, durability, safety, price and technology of automotive products.
This paper will attempt to discuss consumer behaviour for non commercial automobile products like cars, bikes etc. The automobile products are consumer durable goods with high prices and a large variety of automobile products are available for different consumer groups. The primary objective of this paper is to analyse various consumer behaviour issues related to automobile products and to apply relevant consumer behaviour models in order to resolve them. This paper will deal with two main sections. The first section will present my own thoughts and opinions towards automobile products. The next section will attempt to identify the existing consumer behaviour issues for non-commercial automobile products. Various theories and models will then be applied to resolve these issues. Finally, the conclusion will reflect the major findings of this paper.
Automobile industry has experienced the most frequent changes in the last decade. Development of technology and increase in consumer demand are two vital factors responsible for the growth of this industry. This has also led to the increase in competition among the automobile manufacturers. The companies are trying to introduce latest technologies for developing new motor cars that can match the expectations of existing customers. In this industry, the expectations of consumers vary significantly and the automobile companies are aiming to meet
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Concepts of marketing and the behaviors of consumers are involved under this concept, along with seven Ps of marketing, segmentations, relationship marketing, and marketing planning as well. The term consumer behavior has been defined to be those activities that consumers embark on while they obtain, consume and dispose off any products available in the market.
This document is concentrated on the consumer behavior topics. It briefly summarizes the impact of digital revolution of 1980s on the consumer behavior, how market segmentation is done for online consumers and the factors on which consumer motivation for high-tech products depend.
The availability of the internet and other forms of media today has given infinite opportunities to the marketers in getting across their messages. Use of the media in consumer marketing involves various techniques that create an argument or an image that favors that particular product.
She is also very techie kind of person, who utilizes her gadgets to the fullest in order to incorporate in her lifestyle.
She is a business woman; she says she wants ultimate value for her money. She gets easily disappointed when
This paper attempts to explore the impact subculture has on consumer behavior. Consumer behavior is affected by both internal and external influences. External influences include subcultures. A subculture
This is because the study of consumer behavior enables companies to not only effectively market their products to consumers but also develop products that meet the desires of consumers. This is achieved after a careful analysis of those
Consumer behavior is dependent on certain factors such as demographic, period as well as personality traits. Consumer behavior in the previous years is not the same as consumer behavior in the current day and age. This is because of the
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