Consumer Behavior- B - Essay Example

25 February Consumer Behavior- B Stephanie is a working mother of two children.  She has a stressful job, so she makes a point of walking two miles on her treadmill each day to help her unwind.  By doing this, Stephanie is satisfying her _____.        need for attribution       need for autonomy       need for tension reduction       need for reinforcement       need for modeling2-Jennifer sees herself as a loving, caring mother and wife.  She also sees herself as an accomplished professional.

  Finally, she sees herself as a good citizen and devoutly religious person who takes the concerns of others seriously and tries to make the world a better place for those less fortunate than she and her family.  This totality of Jennifers thoughts and feelings about herself is known as her _____.        inner peace       inner self       self-concept       personal identity       self-identity 3-Graham is a college student who is impulsive and somewhat rebellious.

  He seeks out variety and excitement, usually looking for something new, offbeat, and risky.  Even though he was 18 years old and eligible to vote, he didnt vote in the last presidential election and is not very interested in world events.  To which VALS segment does Graham belong?        Experiencers       Strivers       Survivors        Makers       BelieversESSAY 1- Discuss how a small bio-technology firm could influence the reference group infrastructure and the lead users to accelerate adoption of its products in the market.

A small bio-technology firm can significantly influence the reference group infrastructure and its lead users to accelerate adoption of its products in the market by way of exploring key characteristics of lead users and major reference groups like key consumers, suppliers, and industry experts. Only after gaining acquaintance with their key characteristics or their behavior can a firm hope to sell more products in the market. This is because such knowledge can inform a firm about what are the currently hot demands in the buying market.

This can boost adoption of products in the market because the firm will be then able to act in accordance of those demands. Lead users form a major reference group and researching such users’ preferences and dislikes can give a firm a lot of valuable material regarding how they can influence other potential customers in foreseeable future. A seller organization hoping to accelerate adoption of its products in the market should essentially understand the buying motives and decisions of their lead users.

They can later use this kind of information to convince other customers to make the same kind of decisions. ESSAY 2- Unheard of twenty years ago, discuss the rationale people use today to shop or NOT shop on the Internet.  Given your response, what are the benefits to purchasing an iPod direct from a channel member.  Disadvantages?   a)       Why would someone else not make those purchases?b)       How would you choose one outlet, brand, or model over the others? Would others make the same choice in the same way?

One major advantage of buying products directly from channel members is that they are motivated to create value for consumers. Products reach consumers faster which is an added advantage. This is because channel members are experts in reducing the time invested in delivering a product from the company to consumer. Exchange time is greatly reduced when product delivery is made faster and cost-effective. Channel members do their jobs very fast and direct shipments from every brand are received just on time.

Such fast delivery ensures a very convenient shopping experience for consumers who are tight on time. Improved efficiency is a major advantage of buying products directly from channel members. Choosing a brand or a model over the others in an age when there is so much variety in the market is a particularly tedious job which requires much deliberation and effort. For me, the process of choosing one outlet, brand, or model over the rest involves considerable research. I compare and contrast values and merits offered by different brands in their products.

Some brands make particularly attractive advertisements which also affect the choices I make sometimes. However, for most part, I am just like most of the people who go for products that cost less and deliver quality as well.