Writing a Blog for my second Lecture ( About consumer behaviour) - Essay Example

Bringing the tides of consumer behaviour Everyday we observe consumer behaviour around us. The information we collect and the system of processing such on various products influence every consumers buying decision. Perception and cognitions are two important concepts that highly determine consumers’ actions. Actually, perception is like an internal process of data collection occurring through our senses such as catching a consumers attention in various ways. When attention is acquired, cognition is next.

Well, it’s a mental process of connecting that information to another thought or deeper knowing and previous experience which is already present in a consumer’s mind (Mullen and Johnson, 1990, p.45). That’s why cognition familiarises the customer to the product, making him to be at ease on it. When this happens, the consumer eithers accept or rejects the information being processed in his mind. This is like passing by a Burger King store and feeling suddenly hungry. And then burger pictures flash on your mind.

Before you know it, you’re in front of a crew taking your order.I have learned that consumer behaviour also goes beyond consumption of tangible products. It also depends on their use of services, experiences, ideas and many others (Hoyer and MacInnis, 2010, p.6). Like the products, services like going to the doctor or taking aerobics have been perceived and recognised inside the consumer’s mind, and therefore taking on with the decision of going there. The use of advanced communication technological devices is very popular in the advertisements today.

It has been perceived as a must in our generation. Environmental influences are indeed many. However, recognising our own resources, needs and values when purchasing a product still rules out (Kardes et al, 2008, p.57; Blythe, 2008, p.19). This will help us gain satisfaction in meeting our needs. References:Blythe J.2008. Consumer Behavior. [e-book] London: Thomas Learning. Available at: Google Books [Accessed 19 October 2012].Hoyer WD and DJ MacInnis. 2010. Consumer Behavior. [e-book] 5th ed.

Mason: South-Western, part of Cengage Learning. Available at: Google Books [Accessed 19 October 2012].Kardes FR, PM Herr and J Nantel. 2008. Applying Social Cognition to Consumer-Focused Strategy. [e-book] New Jersey: Taylor & Francis e-Library. Available at: Google Books [Accessed 19 October 2012].Mullen B and C Johnson. 1990. The Psychology of Consumer Behavior. [e-book] New Jersey: Lawrence Erlbaum Associates, Inc. Available at: Google Books [Accessed 19 October 2012].