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Advertising: information or manipulation - Essay Example

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Since the ancient time when man started to produce and market products, advertising had been existent though in the nascent stages. But it had only been after so many years, that the business community understood the real need for advertising. …
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Advertising: information or manipulation
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"Advertising: information or manipulation"

Download file to see previous pages Since the ancient time when man started to produce and market products, advertising had been existent though in the nascent stages. But it had only been after so many years, that the business community understood the real need for advertising. They understood the real potential behind advertising, since it was considered to be the most powerful medium by which information of the products and the services, that are being produced and rendered by any business firm is being made available to the general public. As a result advertising became a major tool, for successfully marketing and selling any product or service. Today advertisements are all over the world in different forms like media, print and many other forms some of which are not easily recognizable to many but yet are very effective. ( But the real question is whether by means of advertising, correct information about product or service is being rightly conveyed to the people or is it just a form of manipulation of facts? Indeed most of the consumers do feel that, advertising is a form of manipulation of the facts by the producer of the product whose main aim is to promote and sell the product for a profit. As a result the information that is being packed in the advertisement, are often things that are in favor of the product and the advantage goes only for the producer and not to the ultimate consumer. This is the belief that most of the consumers worldwide have in mind. ... The buying capacity of the present generation has undergone so much of change that, they are ready to throw out money for buying costly play stations and computer accessories. In other cases there are advertisements for health care, beauty products, apparels and several others, which completely focus on women. Thus the advertisements of most business firms can be compared to a sort of covert operation, which is done primarily to promote their products and services while the consumer’s interest is only given a secondary thought. But do all the firms who indulge in using advertising manipulations successful in their business? The answer is a big no. This is because with the passage of time it shows to the consumer the real value of such products, which are given a false projection by the companies through the manipulative strategy, which they adopted in selling their products. Another question that comes to mind is whether, almost all the firms who advertise their products use the manipulative strategy? The answer is again a big no. In this world there are many business firms who rightly believe that, the consumers are the reason why they survive in the business field and by giving false information to the consumers through their advertisements, they will be harming their own business interests. As a result they pay very good attention to the way they advertise their products. There are a whole lot of companies present in the world, who value their consumers much more than anything and give the correct set of information in their advertisements without any form of manipulations. Hence advertising manipulations done by the companies will be only successful only in the short run. In today’s modern world most of the business firms believe that, ...Download file to see next pagesRead More
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