Master of MSC marketing - Essay Example

Comments (0) Cite this document
Summary
The overall objective of the research is to raise some vital questions and explore preferences and choices of the target market of the different organizations in order to understand as to how the target market perceive and respond to such changing nature of the branding…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Master of MSC marketing
Read TextPreview

Extract of sample
"Master of MSC marketing"

Download file to see previous pages According to the research findings branding is considered as one of the hottest topics in the business field as its overall attraction and significance has become more important in the recent past. With the rise of the web and other I.T. technologies, the need to have effective branding strategy has became more significant. Further, the emergence of e-commerce has made it critical for the brand managers to develop effective and innovative branding strategies for their consumers. Over the period of time, organizations have used branding as one of the important strategic tools to improve and consolidate their relationships with the customers. However, more importantly, branding has provided the organizations a strong chance to further penetrate into their chosen target markets. The strategic use of branding therefore is considered as one of the key strategic variables for organizations to manage and control effectively. An effective branding strategy therefore allows organizations to become competitive and generate and deliver the kind of competitive advantage which allow them to better utilize the power of their brands. It is also important to note that the emergence of the globalization and the spread of Western values across the globe have increased the exposure of international brands to really diversified range of markets. In such a situation, it has become more critical for the brand managers to actually to use their branding strategy to achieve the competitive advantage at global level....
Further, the emergence of e-commerce has made it critical for the brand managers to develop effective and innovative branding strategies for their consumers.( Gammoh, Koh, & Okoroafo, 2011). Over the period of time, organizations have used branding as one of the important strategic tools to improve and consolidate their relationships with the customers. However, more importantly, branding has provided the organizations a strong chance to further penetrate into their chosen target markets. The strategic use of branding therefore is considered as one of the key strategic variables for organizations to manage and control effectively. An effective branding strategy therefore allows organizations to become competitive and generate and deliver the kind of competitive advantage which allow them to better utilize the power of their brands. (Ille, & Chailan,2011). (Kippenberger,2000). It is also important to note that the emergence of the globalization and the spread of Western values across the globe have increased the exposure of international brands to really diversified range of markets. In such a situation, it has become more critical for the brand managers to actually to use their branding strategy to achieve the competitive advantage at global level (Buggie, 2001), One of the important and emerging themes regarding the impact of IT in branding, generally, is the ease with which marketers can actually communicate with their customers. The advent of the different digital media and the spread of internet have allowed brand managers to improve the coordination between the customers and the organization itself and hence the brands are getting better exposure in their target markets. e.( Davey, 2010). Some studies suggested ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Master of MSC marketing Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1411266-master-of-msc-marketing
(Master of MSC Marketing Essay Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/marketing/1411266-master-of-msc-marketing.
“Master of MSC Marketing Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1411266-master-of-msc-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Application statement for MSc Marketing
...?Personal ment I have always envisioned marketing as a dynamic and challenging career. Marketing has been one of the most crucial functions in contemporary organizations as it encompasses the development of strategies that would ensure that products or services would continue to serve and satisfy customers’ needs. I would like to delve into Master of Science in Marketing program at the City University of Hong Kong for the primary reason that I have the burning desire to be a world class marketing professional and entrepreneur. I have gained a Bachelor of Psychology Degree at the University of California, Berkeley. Some courses that I have taken from the...
1 Pages(250 words)Personal Statement
Marketing Master Case Study
...Running Head Marketing Marketing Marketing can be described as a matching process between the needs and expectations s, and the company's ability and capacity to satisfy them. For this matching process to take place successfully, the company must understand who the customer is and what value is required, and how best to deliver this value on a sustainable basis in line with the organization's overall corporate objectives (Fill. 1999). The purpose of marketing planning and its principal focus are the identification and creation of competitive advantage Kitchen Made Pies operates in high dynamic environment which requires continuous optimization of a product mix and new...
6 Pages(1500 words)Case Study
Services Marketing Master Essay
...SERVICES MARKETING Contents SERVICES MARKETING Contents 2 Introduction: 3 The challenge or issue: 4 ment of objective: 4 Overview: 4 Analysis: Macro and Micro factors 6 SWOT Analysis: 7 PESTLE Analysis: 8 7 Ps of marketing: 11 References: 13 Bibliography: 16 Introduction: "Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and provides added value in forms (such as convenience, amusement, timeliness, comfort or health) that are essentially intangible concerns of its first purchasers" (Kasper H., et. al. 1999). In the 21st century internet has come up as one of the most important...
10 Pages(2500 words)Essay
Marketing Master Essay
...The Concept and Process of Marketing The Main Characteristics of a Marketing-Oriented Organisation According to Answers.com (Answers.com , focusing on customer needs is the goal of marketing-oriented organizations. Constantly-changing potential opportunities in the marketplace are presented to companies, allowing them to react accordingly. Ideally, this reaction should be directed towards getting close to companies. That is what marketing-oriented companies do. This particular bit of information shows the definable characteristics of a marketing-oriented organization in today's marketplace. Stensrud (1998) says that production, product, sales, or...
4 Pages(1000 words)Essay
International Marketing Master Essay
...B1) Differences in marketing between a developed and a developing country Marketing can be defined as a process of ensuring products and goods are well promoted so as the targeted consumers can be able to buy. The marketing strategy uses the four P's. They are: price, product or service, promotion and place (Brassington, 2000, pp. 30-60). On the other hand it is evident to note that marketing strategies do differ between developed countries and developing countries. This is so because, developed countries are considered to have the best environment for marketing while developing countries still have numerous hindrances that make them to have an unstable market. For example a country like India is considered as a developing country... as it...
12 Pages(3000 words)Essay
MSc International Marketing Management
...International Marketing Management: Research Proposal Table of contents International Marketing Management: Research Proposal Research Background and Objectives 3 Research Questions 5 Research Design 5 Data Collection 5 Secondary Data 6 Primary Data 6 Introduction For the past few decades the developing and globalized competition has altered marketing from a mere departmental affair of running a business from the customer's viewpoint to a holistic management doctrine of companies, their suppliers and their mediators. Per se, it has turned into cutting-edge managerial approaches with a contact on all operations of the company and its networks. Two key current challenges justify...
4 Pages(1000 words)Essay
Relationship Marketing Master Essay
... Objective Business organizations are facing intense competition and it is important that they adopt effective marketing channels and good relationship marketing so that the goods that they manufacture get to the end consumers. This paper is meant to analyze the various marketing channels for both the traditional retail business, the internet based business and the importance of the relationship marketing within the marketing channels. Introduction Marketing channels involves two basic component that consist of the physical distribution and the marketing structure .The physical component involves the distribution of goods and services from the manufacturer to the end user who is the consumer. The structure involves all activities... that are...
6 Pages(1500 words)Essay
MSc International Marketing Management
...Reading Header: International Marketing Management number: Lecturer: International Marketing Management Although marketing research has always been an integral part of traditional business activities, contemporary commercial operations have given it a more prominent status as company’s endeavours to enhance their market penetration. Similarly, companies that strife to maintain and augment their customer base rely on market research to keep abreast of the customer needs and wants through comprehensive market research. This has been illustrated by Drucker (1993) who argues that, "because the purpose of business is to create a customer, the...
16 Pages(4000 words)Essay
MSc International Marketing/Business Investigation Examination Project
...exceptional marketing aspects. Further, the global divergence and global convergence schools of thought relates to how a student will approach a particular problem. The students will be reinforcing by the introduction and feedback session with the management school of thought rationale approach. The management school of thought professionals at the initial meeting will serve to great purpose by providing important data to the types of management protocols within the organization. A good insight into the preferred criteria of the likes and dislikes of management protocols and students will assist in tailor make of the global decision initiative convergence and divergence (Porter, 2004). The positioning of the Global...
20 Pages(5000 words)Essay
Msc management and marketing
...Management & Marketing Table of Contents Management & Marketing An analysis of the current marketing communication 3 Situational analysis and the issues must be considered before implementing the marketing communication strategy 4 SMART Marketing Communication Strategies 5 Appropriate Marketing Strategies: Identification of push, pull and profile strategies 6 An efficient and effective integrated marketing communication 9 Evaluation and control mechanisms 10 Reference 12 Bibliography 13 An analysis of the current marketing communication It is quite strange to see that the ad agencies are still called by...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Master of MSC marketing for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us