Plum organics baby food:marketing campaign proposal - Essay Example

In today’s society there are so many health scares,recall items whether food,medicine,safety methods and toys that are a major concern especially in the area of children.In the past 5 years alone children’s medicine and car seats have been recalled for malfunctions and FDA in approval. In response to this parents are looking for more ways to ensure their children’s health and safety. You can be a part of easing the parents mind in the area of food safety. Organic food is naturally grown and processed.

Parents will not have to worry about the pesticides, the salmonella from prolonged periods of neglect to product management. Already you have provided not just an alternative solution but “the solution”. Now keep in mind in this market there are more and more organic institutions arising. These institutions are providing the same services you are for the same reasons. In the end everyone’s goal is to have a successful business with working capital. So how will you swim in a sea of sharks and first time swimmers?

Easy it’s your mindset, where you feel you and your company belong in this society. That’s right I didn’t just say your company, I said you and your company. You are reaching a society of individuals who want to know you care about their concerns, their children. A building, a brand can’t express that, no only you a human being with feelings and concerns. Show your face not just the company’s logo. Become personal and allow them inside your company. Parents are protective creatures, usually little Sammy wouldn’t be able to go over to bobby’s house unless Sammy’s mom knew bobby’s mom.

Same concept here there are many brands to choose from but if parents see your face and hear you talk they will feel as though they know you. Therefore when they see your product in the store pitted against other products, you’re going home with them, why, because they know you. Also keep in mind that you are “the solution” to the food safety concern. I don’t want you to let that thought go. Now I’ve taken the liberty of peering into the “homes” of “your competition”. There are so many avenues of advertising that I will only focus on one for now, the web.

The web is such an important medium nowadays. Society has enabled or shall we say produced not only the need but the spread of the web. Parents are busy always on the run, don’t have time to stop at more than one store, looking for a certain item, what do they do, surf the web. The web is sometimes (if not television) the only medium of advertisement your audience may see. That first impression is crucial. Let’s start with Earth’s Best Organics. Earth’s Best Organics is a very large company.

The website is very user-friendly and the owners have made a small commercial on the website speaking about their concerns with food and their belief in what their company can do. The commercial not only incorporates the physical presence of the owners but physical testimonials from customers who believe in and would recommend their product. They have studied their target audience and brought about the “big guns” to get their attention, personableness. Also there is a lot in a name. Earth’s Best Organics when I think of it reminds me of the Garden of Eden story where everything was fresh and only the best grew there.

They have also incorporated into their product line chlorine free products such as diapers, wipes, etc. This extra sets them apart on a thin line in the industry. Next we have Happy Baby: premium organic meals for your family. Well to start off right now they are the chosen organic food solution for the American Express Campaign. This was a major win on their part. The owner of the company is doing the entire commercial. She is shown in her natural settings as a mother herself. She has already reached dozens with her image alone.

The website is extremely user-friendly and