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The company can be able to fulfill its predetermined business targets by following the aforementioned aspects at large.
A business plan is often regarded as a crucial step for an entrepreneur intending to inaugurate a new business venture or expand the existing business unit at a newly located marketplace. It essentially plays the role of a guide to the various operations of the organization within the marketplace (Tiffany & Peterson, 2011). In order to demonstrate a viable business structure, the business plan reflects a clear depiction of the business including its offerings, sales, and marketing strategies, information of management groups and their roles along with making a prediction of the financial forecast for the succeeding few years that the organization will take into concern (Analoui & Karami, 2003). Moreover, in order to demonstrate the viability of the overall business design, it is also important for the organization to identify the specific market for the products and services, find out the competitive advantages as well as to evaluate the cost and profit margins of the business (GRANT finder Ltd., n.d.).
With regard to the notion of a business plan, the primary objective of this study is to prepare an effective business plan for XYZ Company concerning the practice of manufacturing and marketing electronic dash duster products especially for the car care and aftermarket accessories segment in Australia.
Background of the Venture
XYZ Company intends to commence its business operations as a small competitive car care product manufacturer in Australia. The company would aim to perform a competitive role in the Australian car care product market by rendering a range of innovative and creative products to the customers. Moreover, the company would also like to build a respected position through its exceptional marketing and promotional campaigns which further would enable the company to execute its activities efficiently in the respective industry.
The business processes of the company will be highly focused on manufacturing innovative car care products which would offer substantial benefits for the customers. Moreover, the manufacturing process of XYZ would be focused on providing adequate facilities to its ultimate customers in terms of maintaining their cars in an efficient manner.
Management Team
XYZ aims to establish itself as a pioneer in the field of innovative product offerings in the Australian car care aftermarket industry. The company will be incorporated with the aid of a well-built management team with a feasible number of staff in its different management divisions. At the initial stage of the business, XYZ will focus on maintaining an effective and feasible structure with its four major business divisions namely the executive division, operations, and manufacturing division, sales, and marketing division, and financial management division. The executive division of the company would comprise the Chairman who will be the key person in making decisions concerning the overall activities of the company. The operations and manufacturing division will be operated by the operations manager with two subordinates. The manufacturing and operational processes of XYZ will involve different operations including raw material procurement, manufacturing of goods as well as distributing final products in different selling locations.