Name: Course: Tutor: Date: CRM Project Paper Rubric Spring Semester 2013 Executive summary The marketing field is driven by an effective customer relationship. Marketing is about the customer and to achieve effective marketing customer relationship management is the key to success…
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There are several ways of using these technologies and information systems. The common applications include the customer relationship management systems, electronic marketing, and social networking among others. The field of customer relationship management presents a lot of opportunities. The systems and operations of CRM implement the company’s goals and objectives for customer access, interactions sales and other services. With the developments in the field of information technology, there is the possibility to merge the CRM and other technologies such as social networking. This provides a greater opportunity for marketing and customer interaction at a cheaper and more affordable cost. Organizations and businesses are increasingly adopting customer relationship management (CRM) systems in order to improve their interactions with customers (Rigby et al. 2002). The CRM systems management application is used to manage customer interactions by integration of processes that are customer oriented like customer service and sales. The CRM systems are not only used in automation of these processes for cost reduction but also collection and analysis of customer information with the aim of better fulfilling customer needs and improve customer satisfaction(Karimi et al. 2001). However, different businesses have experienced different outcomes in the business by investing in CRM. Some have been successful in leveraging CRM systems to facilitate their operations, and customer relationships, cost efficiency, product and service quality, which increases company profitability. Other businesses have not realized the benefits that come with CRM in their businesses; this could be attributed to poor research before the implementation of the system. More importantly it is due to the drawbacks that come with the use of CRM systems and poor implementation. It is necessary to research more into this field to identify these pitfalls and to identify the benefits of using CRM and how long these benefits can be realized. Introduction This paper focuses on the suitable tools that can be used to design, build and implement the customer relationship management system. Woolworths Homeshop Company. Human resource information system is a system that is used to automate the activities that are carried out the human resource department in an organization. During this process the objective of the business and plan is converted into suitable enterprise conversions through building and exchange; and embracement of the primary needs, principle and forms that explain the company’s development state and facilitate transition. The proposal is to launch an integrated CRM for Woolworths Homeshop. Woolworths Homeshop Company sells high quality fast food delivering all around the city. The company needs to manage its business operation using a computerized CRM. The company wants to implement a CRM as an initial step towards achieving e-business (Chaturvedi 65). E-business is a business which allows the customers to sell trade and barter over the Web. The company’s policy, operations, technology and ideology define its business model. Woolworths Homeshop is a company is based in Dubai. The services that are offered by this firm include selling headphones and other sound product The Company has been operating at average. This applies the technology that has the first in the field of e-business Tanner et al notes that the advancement in technology
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