Nobody downloaded yet

Digital Marketing Strategies Report for Coca Cola Company - Essay Example

Comments (0) Cite this document
Digital Marketing Strategies Report for Coca Cola Company Report 1 Using concepts, models and theories associated with the effective use of Digital Marketing as presented in this unit, you are required to critically assess and evaluate a chosen organisation’s Digital Marketing activities and the underlying strategy or strategies (as far as they can be determined)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Digital Marketing Strategies Report for Coca Cola Company
Read TextPreview

Extract of sample
"Digital Marketing Strategies Report for Coca Cola Company"

Download file to see previous pages The company zoned its marketing techniques in 1970 to dedicate their product as a representation of fun, freedom and playfulness. Currently, the company operates in 120 countries and serves over 1.3 billion customers daily (Senker and Foy, 2012). The company continues to be the leading marketer of the non-alcoholic drinks world wide. According to Goldberg and WHA-TV (1999), the company’s sustained success in marketing is related to its strategic focus on satisfying the customer needs through enhancing consumer awareness. Its focus on enhancing consumer awareness has led to adoption of digital marketing strategies which are relatively efficient compared to other traditional marketing methods such as newspapers. Traditionally, most business players used digital marketing to include other marketing strategies such as search engine optimisation (SEO) and banner advertisement that are currently not considered as constituents of digital marketing. Traditional forms of marketing such as radios and television means cannot be considered digital because they do not offer instant feedback or reports. Some such as telephones may offer responses but there is no means of ascertaining the number of people who assessed the information. Digital marketing is basically an internet service. The internet has the capability of sending messages such as email or voice broadcast as well as serving a banner ad. Digital marketing exists in two forms; pull and push. The pull digital marketing denotes the consumer actively seeking information through the various web search engines while the push digital marketing involves the marketer sending messages without the consumer or recipient’s consent (Raulas et al. 2003:293-300). This implies that the digital marketing applies both private and public means in promoting products. The company can then establish a reporting engine to relay information on the performance of the marketing strategy. The company has set high standards on the methods of promoting business activities through the use of social marketing on the internet (Darroch, 2009). Its success in digital marketing is related to its focus on quality maintenance. Most of the company ads are entertaining and creative. They are created through channelling of huge financial investments. The Coca Cola Company management is vividly aware that maintaining regular contact with consumers builds and sustains customer relationships. This is why they have enhanced the efforts geared towards application of digital marketing which is a more efficient strategy linking the customers to the company. Application of the digital marketing strategy is built on the premise that modern marketing is changing from exchange of goods and services to service quality, interaction, customer relationships and enhancing connectivity (Vargo and Lusch, 2012). According to Robbins and Stylianou, (2003), interactivity in the digital media offers better methods of searching for company information. Additionally, consumers utilize digital marketing to seek help on any problems related to company products. Digital connection has also provided efficient and cost effective means of spending free time with company brands such as participating in promotion games and learning about the product they are using. The company benefits from digital marketing ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Digital Marketing Strategies Report for Coca Cola Company Essay”, n.d.)
Retrieved from
(Digital Marketing Strategies Report for Coca Cola Company Essay)
“Digital Marketing Strategies Report for Coca Cola Company Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Approaches
...positioned itself as young spirit. Its positioning has been developed as an inspirational drink for youth and new generation. The positioning of Pepsi was encouraged by target market segments which are mainly unexploited by Coca-Cola. Coca-Cola has tried to position the brand as ‘cheerfulness’ and ‘joyful’ drink and drink for all communities and cultural occasions. The brand personality of Coca-Cola reflects the positioning of the company (Mittal & Et. Al., 2010). Marketing Approaches of Coca-Cola Coca-Cola attempts to make a...
7 Pages(1750 words)Essay
Social Marketing Plan
...a demonstration of the inescapable role of social media in modern marketing strategy. The current dominance of Coca-Cola brand in global market can, to a great extent, be associated with the role of social media in the two 2010 new marketing strategies. Based on Coca-Cola company case study, it becomes quite evident that it is imperative and essential for contemporary companies to adapt social media services in their advertisement strategy. References Bachfischer, N 2011, “Expedition 206: First Results of Coca...
8 Pages(2000 words)Essay
Coca cola
...? BRAND STRATEGY AND RESPONSE: MARKETING COCA-COLA Brand Strategy and Response: Marketing Coca-Cola Health and wellness is one of the more basic human needs that is essential to living a quality life, and it is included in Maslow’s hierarchy of needs (Schultz, 2013). This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water. One such brand that can be sold to people...
5 Pages(1250 words)Essay
Marketing Principles
...?Introduction The Coca Cola Company is one of the leading soft drink manufacturing and distributing organizations around the globe. Throughout the years the organization implemented several unique and differentiated marketing strategies in order to gain significant competitive advantages to secure its leading position in global market place. Effective new product differentiation and business diversification strategy helped the organization to increase its market share and brand value. The essay will develop a consultant report for Coca Cola in which the competitive...
8 Pages(2000 words)Essay
Business Report On Coca-cola Company
.... Last the report will detail the strategies the company has employed to remain competitive in the market. Profit is the financial benefit realized when the difference between income and expenses yields an amount that is capable of sustaining the business activity. Profitability therefore is measured using income and expenses and this is the primary goal on any business venture. Price and non price competition, actual or threat of potential entry by competitors and competing products from outside the company are the immediate concerns in this context and therefore are adequately elaborated. INTRODUCTION The purpose of this report is to provide...
8 Pages(2000 words)Essay
Preparing the marketing audit for market entry
...? Preparing the Marketing Audit for market Entry Table of Contents Executive Summary 3 Introduction 3 Rationale for chosen scenario 4 PESTEL Analysis4 Porter’s Five Force Analysis 6 3Cs Framework 8 McKinsey’s 7S Framework 9 5Ms Model 11 4Ps of Marketing Mix 13 SWOT Analysis 14 Conclusion and Recommendation 15 References 17 Appendices 19 Executive Summary Global business environment has become highly competitive as several leading organizations within similar industry are implementing effective unique strategies in the business process in order to achieve potential competitive advantages. The following marketing audit report is all about a FMCG healthy soft drink and fruit juice brand named Minute maid. The coca Cola Company is the parent... ...
8 Pages(2000 words)Essay
The Coca-Cola Company
...the shortage of material, the increased cost of energy, increased level of pollution and the changing role of the government. Globally, the governments are taking stringent methods to control the level of pollutions and the shortage of material. Keeping this in mind, there is a need to design a marketing strategy addressing those very environment-specific concerns. This report will demonstrate whether Coca-Cola is doing enough to support their image as a social company. Are they actually involved in green marketing or green washing the consumers 7. Data Collection Data was collected using secondary resources like government...
13 Pages(3250 words)Essay
Coca Cola Company
...for choosing Coke products. 2. ENVIRONMENTAL ANALYSIS Coca-Cola’s major competition at the Games will be McDonalds and Cadbury, two of the largest foods supporters of the event. In terms of sales competition, these companies are the one to outperform. Smaller competitors will include domestic eateries offering food selections at the Games, however their contribution to competitive success is negligible. 2.1 Swot Analysis Strengths : A well-known global brand with years of awareness and loyalty in multiple consumer segments. Experience in viral marketing and digital marketing using social networks (Benjamin, 2009). Partnership and...
6 Pages(1500 words)Essay
Coca cola company report
...and extract was labeled as copyright under John Pemberton. In 1889 the formula of Coca Cola and the brand was bought by Asa Griggs Candler. He started the company Coca Cola in 1892. The company’s Spencerian script and its trademark were registered in 1892 with the Patent office of U.S. In the company’s second annual meeting the investors received their first dividend. The annual report of the company in 1895 declared that Coca Cola is sold and drunk in all the states of US. Business positioning The company has positioned itself very...
13 Pages(3250 words)Essay
...COCA-COLA COMPANY al Affiliation: The Coca-Cola Company is the public trade company chosen to be evaluated. The decision to evaluate the Coca-Cola Company was arrived at on the basis of it being a global leader in the beverages industry. Information source The company history and product information was obtained from the company website. Further information was about the company was obtained from a book about Coca-Cola company. Coca-Colas SEC...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Digital Marketing Strategies Report for Coca Cola Company for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us