We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Preparing the marketing audit for market entry - Essay Example

Comments (0)
Preparing the Marketing Audit for market Entry Table of Contents Executive Summary 3 Introduction 3 Rationale for chosen scenario 4 PESTEL Analysis 4 Porter’s Five Force Analysis 6 3Cs Framework 8 McKinsey’s 7S Framework 9 5Ms Model 11 4Ps of Marketing Mix 13 SWOT Analysis 14 Conclusion and Recommendation 15 References 17 Appendices 19 Executive Summary Global business environment has become highly competitive as several leading organizations within similar industry are implementing effective unique strategies in the business process in order to achieve potential competitive advantages…
Download full paper

Extract of sample
Preparing the marketing audit for market entry

Download file to see previous pages... It is true that Minute maid may face problems initially due to lack of brand awareness. But, effective brand value and strong customer base of Coca Cola can help Minute maid to attract the target customers. This report will recommend some valuable marketing and business operation strategies for the Coca Cola Company in order to implement them for the future growth of Minute maid in England. Introduction This report is a marketing audit including an in-detailed internal and external marketing environment analysis of an organization. The report will conduct a marketing audit for the Coca Cola Company. Minute Maid is one of the popular product lines of beverages of Coca Cola Company. This particular product line is not available in England. The report will conduct a market entry and marketing analysis of Minute Maid in the potential England market. Minute Maid is one of the popular product lines of beverages, generally associated with orange juice or lemonades. The Coca Cola Company is the parent organization of Minute Maid. ...
Moreover, demand for fruit juices is significantly increasing among the people of England. On the other hand, Minute Maid earned huge popularity and preference among the people around the globe due to is quality and characteristics (Lorat, 2009, p.23). Now-a-days, people are becoming health conscious. In addition to this, demand for healthy fruit juices is increasing among health conscious people. Therefore, it would be effective if the Coca Cola Company choose to introduce Minute Maid in potential England market (McDonald, 2007, p.39). PESTEL Analysis This external environmental analytical tool will help the organization to determine the future impact of external environmental factors on the performance of Minute Maid in England. Political England is politically stable country. The government of the country is trying to motivate the food and beverage organizations to produce and supply healthy food items in order to secure good health and safety of people (Bradley, 2006, p.90). Therefore, the government is trying to develop several legislations for the organizations to force them to produce healthy food products. Economical Recent financial crisis and economic slowdown affected the purchasing power of people (Cheverton, 2005, p.76). It is important for the organization to implement economic pricing strategy for Minute Maid in order to support the purchasing power of common people. Social Demand for high carbonated soft drink food products are decreasing due to several health issues and negative consequences (Dawson, 2000, p.71). People are trying to shift from high carbonated soft drink products to the healthy fruit juices. Technological England is technologically developed country (Dobkin, 2007, p.82). The ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Foreign Market Entry Plan
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.
11 Pages(2750 words)Essay
Marketing Audit
This report assesses and evaluates one of the most important functions of the organization- marketing. Marketing planning is essential in any organization as it provides a systematic approach and gives the managers a deep insight about the existing relationship and integration of marketing function with the overall strategy of the organization.
10 Pages(2500 words)Essay
Marketing Audit
, headquartered at Oak Brook, Illinois, United States (Yahoo Finance, 2012). McDonald’s being a global organisation which operates its business activities worldwide and its operations have been segmented into four different areas namely, a) Asia Pacific, Middle East, and Africa (APMEA), b) Latin America and Canada, c) Europe, and d) United States.
10 Pages(2500 words)Essay
Undertaking a Market Audit
The appraisal will include the assessment of the objectives, policies, methods, operations, assumptions and the techniques employed to implement the techniques which help in achieving the objectives (Brownlie, 2000). MA would include internal analysis of the organization like evaluation of marketing activities, policies, functional procedures, core marketing mix elements and various other factors which affect the functioning of the organization.
8 Pages(2000 words)Essay
Preparing the marketing audit for market entry
It will have many extra features which are not seen in any existing products. This will enable them to attract more consumer than other competitors, like LG, Whirlpool, etc. Since Sony has its presence already in Indian Market it will help them to acquire distribution channel to reach the far flung areas of the rural India.
8 Pages(2000 words)Essay
Marketing Audit
Marketing audit is comprised of six parts: marketing environment which examines the macroenvironment and task environment; marketing strategy audit; marketing organization audit; marketing systems audit; marketing productivity audit; and marketing function audit (Kotler 2003).
3 Pages(750 words)Essay
Marketing audit
The study has specifically focused on the marketing audit of Lenovo to analyze the marketing strategies adopted by the company to gain the competitive
18 Pages(4500 words)Essay
Marketing Planning Process: Preparing the marketing audit for market entry
The Tunisian market has now become highly lucrative for businesses offering advantageous trade location and tremendous scope for business activities. It is also supporting free trade with the
8 Pages(2000 words)Essay
A Marketing Plan for Successful Market Entry
The plan will also frame ways through which the company would be able to utilize its marketing mix strategies in the most proficient manner. Finally, the plan will provide
8 Pages(2000 words)Essay
Marketing Audit
This was an opportunity for multi-national companies to emerge, for purposes of taking advantage of the new markets that were made possible by
13 Pages(3250 words)Essay
Let us find you another Essay on topic Preparing the marketing audit for market entry for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us