Bachelor Thesis on Marketing - Essay Example

When network marketing is introduced the it makes the customer to remember the ad, billboard or any other visual display he viewed regarding that product. Then it makes double impact on him as the situation contains both the effects of mouth publicity(by network marketing volunteers) and the impact of the visual advertisement. This gives a higher probability in making the customer buy that product. It is an important idea or a combination, whatever we may think, which is worth enough to contemplate and to do research about it on any background like that of a major in graduation of Post Graduation.

It is innovative and important because it involves both technology and strategy while executing the idea. The approaching and methodology itself makes it to stand apart from the other ideas and strategies. This method involves the skill in applying technology in visual display and strategy in improving network for marketing. History of our planet proves that adapting to change is the only way to survive. Those who do not or cannot adapt, become extinct. This is true of plants, animals (including human beings) and even brands.

Brands that do not change disappear from the marketplaceand the consumer's mind. In the recent years the pace of change has increased manifold and consequently the time available to adapt to changes has shrunk considerably. The problem with many of us is that we think of future as faraway. The future is here. It's not some event that will take place five, 10 or 20 years from now. It is something that is as close as tomorrow. The pace of change in the recent years has shortened the distance between yesterday, today and tomorrow.

In preparing brands to survive into the future, it might help to look to the past and see how brands have evolved. The first real "brands" began to emerge at around the same time as marketing began emerging as a serious business management discipline way back in the late 19th and early 20th century. By the mid-1900s, marketing had already established itself as a central business function and the four Ps became the tactical tools of marketers. Over the next 30-40 years, marketing as a strategic business function has evolved constantly to adapt to continuous and discontinuous market changes.

Concepts such as segmentation, differentiation and competitive advantage emerged and proved extremely useful to marketers in successfully introducing and establishing brands. But things have been seem to be changed from the last decade. Technology and product breakthroughs, discovery of newer markets (when the older ones are stagnated), rising incomes, and telecom and media revolution have necessitated newer and innovative marketing approaches, because the time to react to competition is shorter than ever before and there is little scope for blunders.

The present day consumers are unforgiving and punish brands that do not live up to their promise by shifting their loyalties to other brands unlike yesteryears' customers. No wonder so many brands of past have just disappeared from the shelves. Most of the brands which enjoyed uninterrupted reputation in the past market were now seen rare and nowhere close to their