Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Issues in Strategic Management Strategic Audit Exercise - Essay Example

Comments (0) Cite this document
Having started the journey in 1976 Apple Inc. has seen many milestones. Today it appears that Apple Computer Inc. is the sole successful escapee from the IBM and Microsoft hegemony in the personal computer field. Headquartered in Cupertino, California, Apple Computer designs, manufactures and markets personal computers and related software, services, peripherals, and networking solutions…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Issues in Strategic Management Strategic Audit Exercise
Read TextPreview

Extract of sample "Issues in Strategic Management Strategic Audit Exercise"

Download file to see previous pages Apple experienced good success during the late 1980s but after that there were testing times during the 90s. John Sculley, previously the CEO joined Apple in 1983. Sculley came to Apple with the valuable experience of the 'Cola-War' between Coke and Pepsi. Steven Jobs, more of technology oriented initially found this approach little weird, but later gave Sculley a free hand. Gradually, over the years, Apple has succeeded in regaining the lost glory to a great extent. Feb 27 edition of Business Journal (2007) points out that the ipod helped in this transformation process with the sale of over 90 million ipods since its launch in 2001. After this successful parade of its ipod, Apple has now taken up another ambitious product called 'iphone'. This gadget is an integration of an iPod, a mobile phone, a portable computing machine and a digital camera. With touch controls and an internet communication device the iphone is an innovative product from the armory of Apple. Slated for a full-fledged launch in June 2007, iphone also has the Wi-Fi connectivity and Bluetooth features and it is based on quad-band GSM + EDGE technology. Now it is to be seen how Apple can mobilize its resources to convert this venture into another success story. Over the years Apple has also established a dependable value chain with strong links with its suppliers and distributors, but the spat with its arch rival Microsoft will not allow Apple to take things lying down, it'll have to be on the path of innovation with regular inputs from market. Though the iphone promises to be a cult item that may influence the industry to follow suit, yet there are certain finer edges which need to be smoothened before Apple expects an ipod like revolution. For example ipod became such a craze owing to its compatibility with the most popular music format-MP3, and the most popular operating system-Windows. But it at the moment industry analysts are keenly watching the verbal dual between Apple and Microsoft. On the one hand Apple has issued a warning about MS Vista being a security threat to the ipods while on the other hand Microsoft chief Bill Gates underlined the importance of the 'software part' when asked for his views on Apple iphone. He sought to downplay the technological advancement and innovative features that Apple has put in it. This dual promises more fireworks in near future.
Resources Audit
Such an audit is done to identify different types of resources available to the company. Some of the resources that Apple Inc. could mobilize for carrying out its business are;
Financial resources: The Company has been able to post a record revenue billion and record net quarterly profit of $1.0 billion, or $1.14 per diluted share for its fiscal 2007 first quarter ended December 30, 2006 (Apple, 2007). During the operations Gross margin was 31.2 percent, up from 27.2 percent in the year-ago quarter. What is the source of strength is that the International sales accounting for 42 percent of the quarter's revenue. The very fact that the company has been able to sustain the onslaught of Microsoft and IBM provides an insight into the strength of its financial resources. Company's consistent track record of dividend indicates that Apple values its ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Issues in Strategic Management Strategic Audit Exercise Essay”, n.d.)
Issues in Strategic Management Strategic Audit Exercise Essay. Retrieved from
(Issues in Strategic Management Strategic Audit Exercise Essay)
Issues in Strategic Management Strategic Audit Exercise Essay.
“Issues in Strategic Management Strategic Audit Exercise Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Issues in Strategic Management Strategic Audit Exercise

Implementing Schedule of Time Management

..., and estimating expected costs of the Email System Upgrade of my organization, during this all we have to mange and sustain the Quality and its application to project management processes. In this memo I will present and analyze the impact of qualitative strategic factors on project management decisions and then I will try to recognize, build, and express the philosophy for Quality management organizations. I have presented the overall review of the whole project that we have to do, by this we have a better overview of the things that we have to manage and control by implementing the philosophy of Quality management organizations, so that our work and development should be according to qualitative strategic factors. Overview of overall...
6 Pages(1500 words)Coursework

Change Management

.... In this case, it is important for managers to familiarise themselves with what actually constitutes resistance to change so that they can address the underlying causes and how to reduce them. There are a number of reasons why persons may resist change within any one given organisation. First of all, some people may resist change because they do not understand the effects that may arise out those changes. This is usually the case when managers have not gone out of their way to explain these effects to the important stakeholders. Consequently, in order to avoid the risk that may arise out of that change, employees would rather resist it first. Managers can deal with this problem by clarifying out issues before hand. (Kirkman, 2000...
10 Pages(2500 words)Coursework

Customer Relationship Management

 Consumers started looking for variety and lower prices. Through the use of technology, such customer tradeoff against variety and prices is not necessary. The US life insurance industry is large, mature and dominated by a number of large companies and this industry has been one of the early adopters of computer technology (Subramanian & Chatterjee, 2007). The advent of the CRM systems changed the landscape of the insurance industry.

The health insurance organizations use CRM to prepare health proposals and process applications in a much faster and accurate way. The organizations are better able to understand the needs and habits of the customer and provide more efficient service. Companies are able to integrat...
9 Pages(2250 words)Case Study

Diversity Management in Organisations

... for several organizational results though; the association cannot be constantly established. (JACKSON, Susan E., 1993) As per the researchers, the sturdy liaison that “Involvement” had with sensitivity of assortment management classifies organizational culture as a latent representative of the frequently intangible recital of diversity affiliation. Organizational culture had revealed to possess unswerving associations with organizational recital. (JACKSON, Susan E., 1993) 4. Best Practices to Manage Diversity There are a number of exercises that a manager might execute in array to capitalize the profit gains via diversity in the place of work and lucratively mix assorted workforce. 1. Outlining the diversity management scheme as a prospect...
6 Pages(1500 words)Case Study

The Management, Leadership and Teamwork Competencies Required by a Small Business Owner

On the other hand organizational leadership is defined as the ability based on the specific skill of an individual to lead his/her subordinates in a manner that pre-planned organizational goals could be achieved within the defined time-frame.

According to Burns (1978) and Bass (1985), transformational leadership has a set of category constructs such as values, morals, farsightedness, long term goals, principles, acute awareness about the dividing line between causes and symptoms, mission statements, strategic perspectives, and human resources. Similarly, they identify a set of category constructs in the transactional leadership also. For instance concentration on the task at hand, short term goals and tactics, confusion co...
6 Pages(1500 words)Coursework

Strategic Pay and Organizational Behavior

Both, Performance-related pay (PRP), as well as  Payment by Results (PBR), are based on the notion that if a worker can vary output by increasing his efforts, the hope of increased pay will lead him to perform his best. Both methods can be applied to an individual as well as a group level. Below is a critical comparison of the two:
Defined in simplest of terms, payment by results can be defined as the scheme of paying incentives in which, the bonus or the variable portion of the payment will be dependent on measurable values of outputs, within studied time limits.

Advantages: The primary advantage of this scheme is the inducement and motivation of workers for higher efficiency and great output. It is better th...
6 Pages(1500 words)Assignment

Information Security Management

Security is a group of activities that include the policies, measures, and actions which are utilized to stop unlawful access or alteration, theft, and physical damage to information or computer. Security can be supported by an assortment of techniques and tools to safeguard computer hardware, software communications networks, and data (Laudon & Laudon, 1999, p. 502). In the modern age of information technology, there are many threats happened for organizational information. We need a security model that has the ability to manage and secure our information reserves. Technical administrative safety /security measures like security plans, actions and techniques are the main practices for the organizational information security m...
10 Pages(2500 words)Research Paper

People, Organisations and Management

Organizations and their management styles have evolved to a great extent in the service and manufacturing industry over the last century, and so have been the concepts of management and its functions. These evolutions can be traced to significant developments brought about by the industrial revolution, scientific management principles such as Taylorism and Fordism, transition of feudalistic to capitalistic approach and others in different sectors of manufacturing industries. However, the beginning of the industrial revolution was characterized by a rigid hierarchical bureaucratic way of organizing business enterprises, a style prevalent even today but only in military service organizations. Nevertheless, the manufacturing and busi...
8 Pages(2000 words)Assignment

Self Assessment: Conflict Management Style

... and workforce. They can place demands on their employees without properly compensating it. The employees, on the other hand, can also abuse the management by setting up unlikely demands themselves, make poor decisions and then when faced with improper actions, get off the hook. In short there will be a number of issues in the workplace that can cause dissatisfaction of both, and without consideration on ethical principles, satisfactory employee-employer relations will be almost be impossible. In addition, instead of arriving at a common goal, it will rather be a win-lose situation. 3. Which of the previous three principles would you want the company that you work for to adopt? Why? If I were to choose for a certain company that I...
7 Pages(1750 words)Essay

Management Theory and Practice in the Early Childhood Education Industry

...Management Theory and Practice in the early childhood education industry This Report applies management theory into practice in the early childhood industry, especially in the context of women leaders. Management issues play a significant role in the academic sector, because early childhood professionals need higher levels of motivation in order to avoid burnout . As pointed out in a study by Osgood and Halsall (2007) where they carried out research to examine the position of women in leadership or management positions, a “glass ceiling” exists for women in the academic setting, which could significantly impair motivation. Since many of the individuals employed in the early education sector are women, addressing this issue is even more...
6 Pages(1500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Issues in Strategic Management Strategic Audit Exercise for FREE!

Contact Us