Marketing Plan for Apple Inc - Research Paper Example

The Chief Information Officer (CIO) is ambitious to run the affairs of the company in the same lines, as it has been being conducted by the most elevated organizations like Microsoft Corporation, Red Hat, Ubuntu, Virgin Atlantic Airlines, Honda Car and other corporations of the highest rank. Even being a majestic brand, the Apple products are not welcomed like hot cakes still in many parts of Asia, Australia, and Africa, which is a sign of failure for the CIO, as the IT market itself is predicted to be in decline.

“The analyst firm is predicting global IT market growth for 2008 at 5.5% to 6% down from 6.9% this year. The market intelligence group released “IDC Predictions 2008: The Hyper-Disrupted IT Industry takes Root”, which states that the year 2008 will begin a “post-disruption” era in the IT marketplace.”Since Apple Inc. is a grand organization of international repute, it is determined to provide the wide range of its customers with the most advanced computer technologies by dint of its devotion, hard work and team spirit of the directors, managers, and employees as well as the bright brains hired by the organization.

Though it has launched different products in the market, yet it could not win the hearts of the Asian end-users to the great extent. The introduction of new iPods and iPhones soft wares is sure to capture the attraction of millions of computer and mobile phone users.